My friend, DK, is a soft-spoken gentleman who makes a modest living as a freelance writer and editor, as most freelancers do, but wants to follow me into the much more lucrative field of information marketing.
Every time I announce a new course in information marketing to my list, he asks for a free copy which, because I consider him a close friend, I give him gladly.
However, based on an e-mail I got from him a couple of days ago, I fear DK may never realize his dream and attain the life of ease and the 6-figure income that awaits writers who make the transition from traditional publishing to Internet marketing.
Here’s why: In his e-mail, DK, who has been talking about launching an info-marketing business online for years, gave me this update: “As to how we’re doing: I am inching closer to having my website up. The delays have been maddening but it’s almost done. However, I’ve stopped making predictions as to when it will be ready. I even got smacked by a couple of nasty viruses and a slew of ads that just refused to let go of the hammerlock they had on my computer’s innards.”
Let me identify the pitfalls and perils in this seemingly innocent paragraph.
First, if you want to get into Internet marketing, you don’t ‘inch’ your way to it. You determine what needs to be done, and you move forward at full speed.
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Second, you don’t stop making predictions as to when it will be ready. On the contrary, you set a firm deadline, commit to meeting it, and then do so.
Third, DK’s telling me that he can’t start his business because he has computer viruses and malware is just a B.S. excuse.
Actually, it’s no excuse at all. Seriously, do you think if Marlon Sanders or Rich Schefren were launching a new product, they would sit around for months until they finally called the Geek Squad to fix their PC?
Viruses and malware don’t put your PC in a hammerlock and refuse to let go. Ain’t no such thing.
If you have a PC problem, you pick up the phone, call your computer guy, and pay him to fix it