Messenger bots can be a really great tool to help you close more sales on your high-end programs. If potential clients can connect with you personally on Facebook messenger to get their questions answered, and you can help them overcome their fears and blocks around investing, you’ll increase your conversions.
Bots are really just a way to open the conversation between you and a potential client, and then you can jump in ‘live’ to do the rest.
And really, it’s no different than checking your voicemail and returning calls. An automated machine takes those messages, but do we think of them as sleazy? No. Because it’s the people, not the tools, that make them so.
So don’t knock this tool until you at least learn more about it, and even test it out for yourself. Get CoachGlue’s “Close Sales With Facebook Messenger Bots” Planner, 10 done-for-you blog posts and 30 social media posts for $27.
This 20-page planner covers:
Step 1: Review Your Incoming Messages – Strategic planning will yield the best ROI when it comes to using your Facebook messenger bot and the first step in this planning is to analyze who is contacting you and why.
Exercise: Review and categorize past messages from e-mail, messenger + help desk
Step 2: Determine Your Ultimate Goal – In a perfect world, what do you want those who contact you to do? Will they book a discovery call, purchase a program, join your mailing list, or something else? With your end goal in mind, it will be easier to map out your sales funnel.
Exercise: Brainstorm your messenger bot goals
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Step 3: Determine Your Messenger Flow – Once users agree to receive messages from you, you can send simple reminders or more proactive sales messages. The order in which these occur depends upon your main goals that you determined in Step Two.
Exercise: Map out your messenger funnel
Step 4: Choose Your Platform – As with any good tool, you have lots of vendors to choose from. The good news is that nearly all of them offer both paid and free levels, so go ahead and test a few out!
Exercise: Do your due diligence + compare platforms
Step 5: Craft Your Welcome Message – First impressions count. You want your welcome message to be both inviting and also to inspire action. You’ll enjoy a nearly 100% open rate on this message, so make the most of it!
Exercise: Brainstorm your welcome message
Step 6: Craft Your Follow-Up Message – Even if you’ll only automate the first message, it’s helpful to write your follow-ups ahead of time.
Exercise: Map out your sales funnel + your offers from lead generation to sale
Exercise: Write your follow-up messages to coordinate with your marketing funnel; or outsource to a copywriter with chatbot experience