Does webinar attendance translate into sales?

Yes, according to Rally Point Seminars. Their findings: 20% of the attendees will be ready to buy in 6 months or sooner, and 5% will be ready to buy immediately.

Tip: to increase conversions, have your sales team call webinar attendees right after the event.
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Source: “How to Sell with Webinars”, Rally Point Webinars whitepaper.

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