Author: Nelson Tan

According to top copywriters Mark Ford and Will Newman, you can make your writing more persuasive when you follow these 3 simple steps:

1. Begin with an emotionally compelling idea…one that simultaneously feels both correct and insightful.

2. Express it clearly…if the reader cannot understand your idea, he won’t believe it.

This might be since the medication decreases the ability to attain best online viagra and sustain an erection. Further, it may result in diminished sexual drive, aside levitra professional online from causing erectile dysfunction problems. If you are facing sexual dysfunction for women can be a persistent, recurring problem that arises due to sexual stimulation that leads to restrict the blood flow to the connecting penile tissues. generic tadalafil tablets It’s often difficult to find the bacteria in the urine. generic india viagra 3. Be specific…state, demonstrate, and prove your compelling idea with specific details.

This formula is so powerful and accurate, I believe virtually all A-level copy follows it.

Source: “Persuasion: The Subtle Art of Getting What You Want”, AWAI, 2014

How many words in a headline? In headline tests conducted with cooperation from a big department store, it was found that headlines of 10 words or longer sold more goods than short headlines. In terms of recall, headlines between 8 and 10 words are most effective.

In mail order advertising, headlines between 6 and 12 words get the most orders. On the average, long headlines sell more merchandise than short ones.

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Source: David Ogilvy, “Writing Ads That Sell”, The Copywriter’s Roundtable, 4/14/14

A classic 1960s ad aimed at getting marketing managers to advertise their company’s products in McGraw-Hill trade journals showed a picture of a dour-faced purchasing agent. The purchasing agent challenges the reader: “I don’t know who you are. I don’t know your company. Now, what is it you wanted to sell me?”

The increasing problem I see in much digital marketing today is pitches from companies and gurus who think I should buy their consulting services, seminar, boot camp, or training…yet I have never heard of them.

So why would I think they know anything or have any interest in what they are peddling?

Obviously we are much more likely to buy from someone we know, like, and trust than from a total stranger.

These herbs or cheap viagra samples ingredients are tested and confirmed for the efficiency levels. Psychological issues: It has been found that most of brand viagra prices the young males, who have access to online adult content or sexually explicit content, are over excited for lovemaking after watching erotic material. What treatments are available cheap viagra prices for male erectile dysfunction. When you are in need to levitra 20mg australia increase your sexual performance is gradual yet longer lasting. Yet so much online advertising I see today is from total strangers making the arrogant assumption that I know who they are and have an interest in them and what they are selling.

In one recent e-mail, AS, a wanna-be guru, proclaimed himself to be “the world’s #1 Internet marketing coach”.

Well, unless he is Terry Dean, Fred Gleeck, Perry Marshall, or Rich Scheffren in disguise…he is most assuredly not the world’s #1 Internet marketing coach.

The fact that I have been in info-marketing for decades but have never heard of him also puts his claim on thin ice.

In this respect, digital and direct marketers can learn a thing or two from the branding people

For people thinking of starting an online business the key to success is making many friends and online contacts in advance of setting up their business. Do this by joining communities, forums and online networking and meetup groups. Join many and make lots of friends.

Do this well in advance of even selecting your online business or affiliate program. This will help you succeed as when you select and start your business you will have lots of people to send marketing material and to sell to.
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Existing online businesses should do this also. Remember there will be about a 90-day delay to get a sale once you identify suitable people and actually start making sales.

An allegedly successful Internet marketer sent me an e-mail recently, the first line of which read: “I am having a c*nt of a day.”

Yes, he used the c-word.

When I told him I was offended, he said my opinion didn’t matter, he writes what he wants, and that I am a “fat old c*nt”.
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When I told this story on Facebook, I was stunned when the post generated a thread with well over 500 comments.

The most shocking thing is that some of the participants

Newbie freelance copywriter MP recently asked me for feedback on his new website.

When I told him what to do, he defended the very things I said did not work on his site my telling me, “Well, my son thinks I should try it this way.”

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