When It Comes To Setting Goals, Get Real by Bob Bly

Napoleon Hill famously wrote: “Whatever your mind can conceive and believe, it can achieve.”

Earl Nightingale similarly said, “We become what we think about.”

This is the biggest load of horse hooey since the Law of Attraction.

Just because you want something doesn’t mean you can have or do it.

For instance, today I will start conceiving and believing that I will replace Jeter as the next Yankees captain.

I’ll let you know how that goes.

I think NYU professor Tamsin Shaw sees things much more clearly than Hill or Nightingale.
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In the New York Review of Books (10/9/14, p. 4), she writes that what we do and become is largely guided by “our internal dispositions and talents, our inborn nature.”

In other words, we achieve in areas we are good at, like, and have a natural aptitude and talent for.

The people I know who are successful all pursued activities that they were naturally inclined to do and enjoyed.

Instead of just wishing, believing, and conceiving, ask yourself: what do you like? What are you good at? What do other people say you do well?

And most important of all, what do you absolutely love to do more than anything else?

Next to my family, the greatest plus in my life is that I have a job

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The list is the most precious asset that an online marketer has. It’s the key to earnings, to profit, success and fame, but a big problem is stopping all of us from making more money from our list.

I am talking about the strong dependence on autoresponders. All of us list marketers depend on autoresponder services like GetResponse, Aweber, Mailchimp etc. to maintain and mail our lists. And if there’s ever a break in their service, your business is dead.

Revenue = 0$. Just like that.

It doesn’t stop at just breakage in service. I bet you’ve experienced the finicky mood swings of your autoresponder.

They often just plain out refuse to let you import the list of your leads. And do you know how many leads and $$$ do you lose to the painful opt-in and double opt-in process that they force on you?

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3 Keys To Mastering Any Skill Or Subject by Bob Bly

In my experience, there are 3 things you can do to accelerate your mastery of a skill or subject.

1. Study. Read books and e-books on the topic. Listen to podcasts, webinars, and teleseminars. Go to conferences, workshops, and lectures. You probably already do this.

But if studying is all you do, you are not doing enough. You must add the 2 steps below, especially #3.

2. Observe. Follow the successful people in your field, see what they do, and do the same.

If you are a direct mail copywriter, for instance, don’t throw away your junk mail. Open and study each piece, and collect the ones that impress you or that you receive multiple times. (If you receive it multiple times, it means the mailer is working.)

3. Do. If you are an aspiring web designer, design some websites. If you are an aspiring novelist, write a novel.

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Yet when I speak at writers’ conference and ask how many write every day, only about 20% of attendees raise their hands.

The trick is to get yourself in a situation where you write every day, so you quickly log the 1,000 hours you need to become good.

If you are an aspiring writer, take a look at your local weekly newspaper. Are they advertising in the help-wanted section for part-time reporters? Sign up. Churn out a lot of articles. The hours will accumulate and you will start to get much better as a writer. Or volunteer to write the newsletter for your church or the professional associations of which you are a member.

In college, although I majored in chemical engineering, I actively wrote feature and news articles for the school newspaper, which luckily for me, was a daily, not a weekly.

By the time I graduated with my BS in chemical engineering, I had logged over 1,000 hours writing. I wasn’t great, but I was already good

Speak these 6 ancient power words. And abundance will follow.

Prosperity Formula

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Or if there’s a particular obstacle sabotaging your prosperity, like debt…a career rut…or even your own self-destructive beliefs…

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How to make $10,000/mth in the next 6 months?

In today’s awesome Q&A from Quora: How can I make $10,000/month for next 6 months?

Rizwan Aseem:

WARNING! There isn’t no easy way to do this.

But there is a simple way.

The simple was is this.

A) Goal

Your goal is to make $10k per month for 6 months so you can pay for higher education.

Which can be broken down to a simpler make $350 per day, every day. So in 30 days you will make $10k.

Which can be further broken down to selling something that will net you a profit of $350 per day.

Let’s call this ‘thing’ the product.

Let say we’ll sell the product for $697. Which means we will have $347 to make the product, to advertise the product, to find someone to buy the product, and to pay for the merchant account processing fees.

The best thing for us to do is that we reduce the costs of producing the product as much as possible. So we have the most amount of money to finding the customer and selling to the customer.

B) The Plan

Now that we know the price and the advertising budget available to use, we can go ahead and talk about the product.

The best products that fit our requirements are information products. Products that are created using intellectual property.

The business plan is as follows.

1. Find something you are good at doing, that you can regularly do, that you don’t even consider a problem doing (it helps if what you are good at is related to ‘health’, ‘money’, ‘relationships’, ‘hobbies’ or ‘sports’).

So for health, if in your life you had been overweight and had successfully lost weight and kept it off, this is an expertise.

Or if you’ve even been able to find a girlfriend for yourself while your friends struggled to find one, than you’ve got an expertise too.

Or if you’ve discovered a quick way of making more gold in World of Warcraft, then you’ve got an expertise, etc.

2. Find a group of people who are having a problem, that your expertise can solve. These people are all probably like you, or belong to an association that you belong to.

So if you are a real estate agent, then the association of real estate agents can be a group of people who could benefit from your expertise of losing weight fast. Or if you are a welder, than there is an association of welders or mechanics who you might be able to serve by helping them find a girlfriend, etc.

Then ask 3 people if you would buy a product on how to solve this problem. You haven’t created the solution just yet, you’re just validating your idea. Ask them how much they would pay for this solution.

Keep doing this until you find at least 3 people willing to pay for your product. This will validate the idea for you. (This is an excellent tip shared by David Francis in the comments.)

3. You create a product that solves a problem that they are having.

What this means is that you write a book, create an audio program, record video tutorials solving a problem, or a software program that we can sell for $197.

Depending on your expertise and personal preference you can create each of these products overnight.

For now we’ll take the video tutorials because they are the simplest thing to create. You can use your computer camera and speak into the camera to record your tutorials.

Once you create the video tutorials teaching your audience how to do what you have an expertise in, then you can go ahead and sell it to them.

4. Create a Sales Letter

What this sales letter does is share your story with your audience about how you solved the problem for yourself.

You can write this a number of way. But as a start just share you entire story about how you discovered the solution.

Answer the following questions.
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1. Who you are and what you are going to share with them?

2. How you tried everything and failed?

3. What were some methods that you tried but did not work for you?

4. How you were finally able to figure out what you were doing wrong and fix it?

5. How you made this into a system?

6. Why you are sharing this system with them?

7. What the system is and what it will do for them, what are the benefits they will get, what problems will they solve?

8. What they will get in this system, what is the product that you are giving them?

9. What is your guarantee? (Make this an unconditional 100% 90 day money back guarantee)

10. How much money would it cost them if they spent the time in their life to figure it out themselves?

11. How much time they can save by investing in your solution?

12. What is the investment that they can get this solution for? (Try one payment of $697 and 4 Payments of $177 per month.

13. Why they should buy immediately?

14. Reiterate what results they will get, how much they will pay today, and the guarantee that you are providing them.

5. Test The Marketing

Once you’ve created the sales letter test it out with $100 on Facebook marketing or Google AdWords and test out the marketing.

What testing it out means is that you spend the $100 on marketing and see how many people buy from you.

Then you take the money and re-invest it in marketing and try to;

1. Improve the marketing

2. Show your offer to more people by increasing your advertising budget.

The testing means that you keep improving the marketing. You test out different headlines to improve your conversions and get better results on your marketing.

C) The Timeline

You’ve got the goal and you’ve got the plan. Now comes the timeline.

Spend the 1st week to create the product. This product has to be good enough. It should deliver the results that you promise. Don’t worry about making this flashy or anything.

This is the basic product. You can make it flashier once you’ve got the first $10k in your bank. Right now, you want to get it done and get it out to your customers.

This way you can test it out in the real world. The marketing is the most important thing.

Spend the 2nd week creating the sales letter. This is more important than the product itself. If your sales letter sucks, no one will buy your product no matter how good the product actually is.

If your sales letter is good, you can get your customers to at least try the product.

Spend the 3rd week creating the ads. The Google ads, the Facebook ads or whatever you are using. The ads are what will get the sales letter read. This is more important than the sales letter itself.

But a note of warning. Don’t get stuck. Having a bad ad is better than no ad at all. Get it done and test it online.

Spend the 4th week creating better headlines and testing them. The headlines on the ads and on the sales letters will increase your conversions.

Spend the 2nd Month improving your conversions, and increasing your reach. Track everything. Track the number of people who click on your ads, read your sales letter

The Unpleasant Truth About Excuses by Bob Bly

My friend, DK, is a soft-spoken gentleman who makes a modest living as a freelance writer and editor, as most freelancers do, but wants to follow me into the much more lucrative field of information marketing.

Every time I announce a new course in information marketing to my list, he asks for a free copy which, because I consider him a close friend, I give him gladly.

However, based on an e-mail I got from him a couple of days ago, I fear DK may never realize his dream and attain the life of ease and the 6-figure income that awaits writers who make the transition from traditional publishing to Internet marketing.

Here’s why: In his e-mail, DK, who has been talking about launching an info-marketing business online for years, gave me this update: “As to how we’re doing: I am inching closer to having my website up. The delays have been maddening but it’s almost done. However, I’ve stopped making predictions as to when it will be ready. I even got smacked by a couple of nasty viruses and a slew of ads that just refused to let go of the hammerlock they had on my computer’s innards.”

Let me identify the pitfalls and perils in this seemingly innocent paragraph.

First, if you want to get into Internet marketing, you don’t ‘inch’ your way to it. You determine what needs to be done, and you move forward at full speed.
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Second, you don’t stop making predictions as to when it will be ready. On the contrary, you set a firm deadline, commit to meeting it, and then do so.

Third, DK’s telling me that he can’t start his business because he has computer viruses and malware is just a B.S. excuse.

Actually, it’s no excuse at all. Seriously, do you think if Marlon Sanders or Rich Schefren were launching a new product, they would sit around for months until they finally called the Geek Squad to fix their PC?

Viruses and malware don’t put your PC in a hammerlock and refuse to let go. Ain’t no such thing.

If you have a PC problem, you pick up the phone, call your computer guy, and pay him to fix it

What can you do with 240 private label rights articles?

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Straight Talk About Copywriting Royalties by Bob Bly

Subscriber MC writes: “I would like you to address the subject of getting people to pay you royalties. I assume this can become a problem for many direct response copywriters.”

A royalty is a fee paid to copywriters based on the performance of the promotion they wrote.

There are all kinds of arrangements. But the most typical online is a percentage of net sales, which is often 2-3%.

For direct mail, the royalty is a fee paid per package mailed, usually 2 to 3 cents.

But really, you and the client can negotiate whatever the two of you can agree to.

For instance, one client agreed to pay me a flat cash bonus of $6,000 if my DM package beat his control, which it did.

Another offered a flat royalty of $3,750 every time they mailed the package.

Many clients, especially small and amateur, offer to pay you a percentage of sales in lieu of a fee.

These deals you should stay away from, because you are betting on something you have no control over.

For instance, what if the client picks the wrong mailing list, changes your copy so that the promotion doesn’t perform, or never runs the promotion? It happens.

The preferred arrangement among top copywriters and top clients is the writer’s usual flat fee PLUS a bonus royalty.

Why would a client pay you both your regular fee and a royalty on top of that?

Some clients pay the royalty on top of the regular fee because they think it motivates the writer to do a better job.
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Notice that above I referred to “top clients” paying royalties.

For the most part, only direct response marketers pay royalties, because direct response is the only marketing channel where sales generated by your copy can be measured precisely down to the penny.

Most local car dealers can’t easily tell on any given day how many customers were driven to the showroom by your billboard or radio spot, so how could they pay a percentage of sales to you?

But if you write a landing page for a direct marketer selling a home study course, you know exactly the revenue it produced.

That’s why most copywriting clients do not pay royalties: they cannot measure the sales results of their advertising.

Clients who usually do not pay royalties include business-to-business marketers, Fortune 1000 corporations, brand advertisers, ad agencies, local businesses, and small businesses.

The only clients who pay royalties on a regular basis are (a) major direct marketers like Agora Publishing and Weiss Research and (b) smaller but very successful, profitable, and experienced direct marketers, mainly online these days.

Copywriter John Carlton advises marketers not to do royalty agreements with copywriters on the first job.

“It may sound great to push off part of the fee to result-oriented royalties paid later,” says John. “But you need to remember that you’re just beginning your relationship with this writer.”

It’s John’s opinion that a good copywriter will usually not even propose royalties on the first job, because he doesn’t know or trust you any more than you do him.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

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Business Wisdom From Waterworld by Bob Bly

Waterworld is one of my favorite movies and Kevin Kostner one of my favorite actors.

Everyone laughs when I say I like Waterworld but I love the movie and cannot understand why others do not.

The premise of Waterworld is that the polar ice caps have melted, virtually covering the entire planet with water.

I especially love the final scene, which appeared on the original release but is now not shown when it airs.

In the original final closing scene, the two female characters Helen and Enola reach the last remaining bit of dry land on Earth. They climb to the top of the seemingly small island they have landed on.

There they find a plaque commemorating the first men to reach the spot.
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If you are older (and around my age), this sea change has already happened to you, with some consequences you may like and others you may not.

If you are young, trust me

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Good writing: Faulkner vs. Hemingway

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Source: The Copywriter’s Roundtable, 3/13/14

Do Your Facebook Pages Look This Good?

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Are you taking advantage of Facebook’s MASSIVE popularity?

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Back in the day, subscription marketers, mainly magazine publishers, would send “expire” letters to customers who did not renew their subscriptions after receiving a series of renewal notices.

Likewise, online customers who haven’t ordered in 2 to 3 months should get the e-mail equivalent of an expire letter, advises Loren McDonald of Silverpop. The objective of these e-mails is to get attention and regain engagement. The messages can focus on surveys, special offers, “best of” offers, or new content.
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Watch your words. They could be sabotaging your abundance.

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5 situations where you should consider walking away from a potential new client

1. The turnaround time is incredibly tight. Asking a lot of questions when you see a crazy deadline can help you make a better decision about taking the risk. Example: if it is due Friday, ask what would happen if they got it the following week instead.

2. The client is talking to a lot of other vendors. Although there are exceptions, as in the case of government contracts, a good rule of thumb is that a client looking at more than 3 vendors is probably price shopping. Run, don’t walk.

3. The client contact is tentative and inexperienced. Solution: Get a conversation with the most senior decision-maker from the client’s team as early as you can.

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5. If there is no budget, that is a red flag. Perhaps these are people who haven’t thought out what copy costs and should be educated before seeking proposals.

Source: Based on article in PR Daily Extra, 3/12/14

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Unbeatable 1-2 punch in multichannel marketing

If you’re only going to use 2 marketing channels in your next marketing campaign, combining e-mail with direct mail would be a smart choice, says Daniel Flamberg.

According to Daniel, a Harvard Business Review blog told of a retailer’s promotion targeting 105,000 loyalty card customers. Those who received both postal and e-mail had the highest response rates and average orders, yielding the most dollars per name mailed. For every e-mail sale, the retailer also got 3 in-store sales.
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Source: The Magill Report, 3/11/14

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