6 Keys To A Pay-Per-Click (PPC) Ad Campaign

1. The offer: “Free consultation” vs. “Free special report”

2. The call-to-action: “Call now” vs. “Click here”

3. Credibility: “Since 1996” vs. “BBB accredited”

4. Ad headline: “Solve packaging problems” vs. “Low-price packaging”
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5. Display URLs: customized URLs sometimes boost click-through rates.

6. Price: “Only $35” vs. “30% off”

Source: Brad Shorr, Content Marketing Institute, 6/6/13.

New PLR Launch: Better Business Bundle PLR

Better Business Bundle PLR

My friend Khai Ng knows what it’s like to try to get a business off the ground. He has spent a long time and tons of money figuring it out.

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New Content Publishing Software Sets the Bar for Traffic

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Influence PersuasionWhat’s more, without a magic lamp or cauldron in sight!

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How to make incredible Videos with your iPhone or iPad!

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If you own an iPhone 4, 4s or 5 then you need to check out the world’s first iPhone video training programme!

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Chris Carpenter has a new PPC game-changer.

10 years ago, when the screws of Google AdWords were not tightened yet, a surfer dude called Chris Carpenter came from nowhere to release the “Google Cash” e-book, and since then thousands of readers have vouched for his PPC marketing method.

He was thought to retire and live the simple life somewhere on a beach in Mexico…

You know the rules of affiliate marketing have changed when he is coming out with what’s gonna be another bestseller.

Here’s the background: Facebook and Microsoft just joined forces to create the most powerful search engine in the world, yet most people have never even heard of their new system.

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The 7 most effective lead generation tactics

According to marketing expert David Scott, these are the 7 most effective ways to generate leads:

1. Search engine marketing.
2. Social media advertising.
3. Display ads on external websites.
4. E-mail marketing.
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Designing Mobile-Ready E-Mails

Here is a checklist for producing e-mails your prospects can easily view on their mobiles:

1. Provide customers with the most relevant clickable content in a mobile environment.

2. E-mail width should be less than the screen width of the mobile device it is being displayed on.

3. Font is at least 13px for text and 25px for headlines.
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Covert Store Builder turns WordPress into an affiliate store powerhouse!

Over the past year the “IM Wealth Builders” have released 9 super powerful WordPress plugins and themes.

Each of them have cause a big stir in the Internet Marketing world with over 50,000 people grabbing a copy, and the forum have been overflowing with raving reviews.

And now the IM Wealth Builders are taking it one step further, releasing their newest WordPress theme…

Covert Store Builder is perhaps the most powerful WordPress theme I have ever seen.

It turns your blog into a fully functional affiliate store, complete with features normally reserved for the million-dollar e-commerce sites.

And not only does the theme look great, it works flawlessly too.

Benefits include:

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Honesty is the best policy in marketing.

Honesty is what will make you a fortune, says an article in Wealth Magnet, not only in e-mail marketing, but in life as well. Honesty is vital: you should be yourself all the time, meaning your capture page should offer something real that people would actually get after they give their e-mail.

Your e-mails should build trust, and this would happen by sending people honest materials. You might want to show them you made $10,000 in a week, yet if you didn’t—don’t lie to them. Simply send them something else you achieved, like collecting 10 leads in a day and a way for them to do the same.

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Source: Wealth Magnet, 3/26/13.

Improving E-Mail Deliverability

If you are an Internet marketer, coach, or copywriter, use an autoresponder system designed to maximize delivery of “high-risk” e-mails.

Not all systems are engineered with that kind of deliverability in mind. The big e-mail services tend to focus their marketing efforts on big companies and small businesses, neither of which send high-risk e-mails. So those e-mail services don’t need to spend the money to create a system that takes into account high-risk deliverability.

But there are e-mail service providers that were designed for such advanced e-mail marketers. All three of these autoresponder systems were designed for information marketers, Internet marketers, and coaches.
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The 3 Rs Of Content Optimization

What do you do when your content becomes out of date? You have 3 options:

Reorganize – take existing content and restructure it in a way that is more useful to your prospects.

Rewrite – companies often find it useful to rewrite content when it is either dated or has been exhausted due to a high level of previous consumption.

Retire – every piece of content has a shelf life. You cannot use the same content indefinitely.

Source: Marketo whitepaper, Creating Content That Sells

Frustrated because you hard-earned visitors are not turning into customers?

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The creators of this system are a highly regarded consultancy firm specialized in Conversion Rate Optimization, with customers across the globe. They share their hugely valuable knowledge and experience build up over many years in a unique 6-module home study course called Traffic Conversion Pro that will give you back control and clarity on your website. This is a solid, nuts-and-bolts kind of course you will be able to apply straight away and reap the results of higher conversion rates. Even more exciting is that they offer this course at an excellent price point that won’t break the bank, yet it will help you generate a lot more revenue!

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The 5/10/85 rule

Copywriter and marketing consultant Jerry Jones says that no matter what cross-section of the population you analyze, they will sort themselves into 5%, 10%, and 85%.

For example, 5% of your customers are doing great and can buy anything you offer. About 10% will respond and be able to buy. And 85% will say they cannot buy, either because they think they can’t afford it or are not motivated enough to get the result you offer.
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Put a picture on the outer envelope.

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If you do anything online today it should start with your list.

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A 2007 study conducted by Carnegie Mellon University tested response to different appeals for donations for people in dire living situations in Africa. The first appeal gave elaborate statistics on the dislocation of millions of people, food shortages, and the scarcity of rain in the region.

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