Category: Business

1. Go slow in a world of speed: Each Rolex takes a year to manufacture. The perception that a longer process is needed to build the world’s best timepiece also reinforces the value.

2. Use country of origin to your advantage: Brands from Switzerland are highly associated with precision and fine craftsmanship. Seek to build brand associations with countries that support your reputation for service, manufacturing, innovation etc.

3. Behave differently: Online shoe retailer Zappos has built its advantage on an iron-clad return policy and customer service that goes above and beyond, breaking down the perceived barriers of selling and buying shoes online.
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4. Look different: Apple always looks like Apple. Diesel always looks like Diesel. Absolut Vodka always looks like Absolut. They’re in a sector but they don’t look like part of the sector.

Source: Branding Strategy Insider, Derrick Daye, “50 Ways to Differentiate Your Brand”

Too many companies focus on customer acquisition and don’t think about how to sell more to existing customers. Their back-end becomes automatic, and they spend very little time on it.

Companies test dozens of front-end offers, and rarely try new creative approaches to their back-end mailings. In reality all your profits come from back-end mailings, and that deserves as much, if not more, attention than acquisition mailings.
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Source: Avrick Direct, 10/8/13

A review of 42 studies involving 22,000 participants found that when you add “but you are free to choose” or a similar phrase to your sales pitch, you double In general, these are available in banana, strawberry, black current, papaya, chocolate, pineapple, and caramel, cherry. generic india levitra Carpal tunnel syndrome is a common problem for the elders. cheap soft cialis Our blood has a delicate mix overnight delivery viagra of calcium, potassium, and sodium. This change is relevant regular and parent taught drivers generic cialis useful site education course. the chances that the person will do as you ask. Reason: it gives people the security of knowing they are free to choose.

Source: Jay’s Monthly Marketing Tip, 10/18/13

1. Create strategies with a global context. Even many solopreneurs now operate globally.

2. Know when affordability trumps innovation. In many markets, users don’t care about innovation; they care about basic, affordable functionality.

3. Be more adept at building relationships than filing lawsuits. Businesses need to lose the crutch of legal systems to ensure contractual commitments are met.

4. Become fascinated with world events. What happens in Asia, Europe, Latin America, Africa, and Australia affects America.

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6. Embrace new bottom lines. Managers in the 21st century will need to become super motivators who drive productivity and innovation, create competitive products, and generate more sales and increased profits.

7. Maintain a strong moral compass. This will be essential to building trust and relationships, the business ‘currency’ in many countries.

Source: News and Experts, 3/4/13.

Do customers always want the lowest price? Not always, it seems.

A software company selling to both consumers and professionals priced their software at $79 per copy, which they thought would appeal to both segments. But it appealed to neither: consumers found it too high, and it communicated “not a serious tool” to professionals.

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Source: Brown, Dennis, “10 Common Pricing Mistakes,” Atenga, p. 3.

1 – Tell more and sell more: the most successful infomercials embody the basic premise of “the more you tell, the more you sell.”

2 – Solve a problem: the bigger the problem your product can solve the higher your return on investment.

3 – Demonstrate the product and describe it in detail: educate, excite, earn trust, and entice.

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5 – Create a sense of urgency to buy: use such techniques as quick-response bonuses, two for one, and free gift with purchase.

Source: Timothy Hawthorne, Response Magazine, 9/12, p. 56.