Business – Page 15 – Internet Mastery Center Blog

The Silver Rules of business success

October 2, 2012April 23, 2017 Nelson Tan Leave a comment

From Internet marketing pioneer Yanik Silver come these 3 “Silver Rules” of business success:

>> Focus most of your time on your core strengths and less time working in areas in which you are weak.

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>> Bootstrap – start your business on a shoestring. Reason: having too much capital leads to incredible waste and doing things using conventional means.

7 Secrets For Successful Freelance Copywriting

September 6, 2012August 6, 2023 Nelson Tan Leave a comment

1 – Create value in what you provide. Give 10 times or more the value of what you charge for your services.

2 – Get paid at least 50% before you begin any work on any project for a new client.

3 – Turn a small project into a larger one by learning more about marketing and upselling; e.g. if a client needs an e-newsletter, can the lead story also be used in a press release.

4 – Set up a package plan for your business that offers clients a better rate in exchange for guaranteed work over extended periods of time.

5 – Have your client sign an agreement that outlines your terms of service, what you will do, fee agreement, timetable, and any caveats.

6 – Be sure to include a cancellation clause in your agreement that lets you keep your deposit should a client cancel the contract after you’ve already started work.

7 – Never charge by hours worked. Charge by project based on the value and return on investment (ROI) you’ll provide.

Source: The Writer’s Life, 8/3/12.

6 Steps To Sales Success

September 2, 2012April 22, 2017 Nelson Tan Leave a comment

1 – Be clear in knowing your goal.

2 – Ask for what you want.

3 – Ask again.

4 – Ask a lot of people.
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5 – Be persistent.

6 – Don’t take “no” for an answer.

Source: Wendy Weiss, 7/18/12.

Double Your Productivity For Life In Just 48 Hours

September 1, 2012April 22, 2017 Nelson Tan Leave a comment

It’s not easy to increase your productivity when you are a “one-man army” in your online business. Fortunately, Jason Fladlien wants to share with you a series of productivity hacks that, once you get your hands on, will help you become at least twice as productive.

In fact, Jason proclaims he can get more done in 3 hours than an average marketer can get done in a whole week.

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Get his report now.

Free Webinar: Become a “High Paid Consultant” and easily land $15,000 Clients!

July 31, 2012April 16, 2017 Nelson Tan Leave a comment

Have you been struggling trying to land offline clients?

Or would you just like to finally get clients to pay you what you deserve?

David Schardt is about to reveal the system to bring in clients that will be happy to pay you up to $15,000 up front!
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Developing Your Optimal Selling Strategy

July 20, 2012April 19, 2017 Nelson Tan Leave a comment

The focus of your optimal selling strategy is mostly based on acquiring new customers for your business.

The first thing you’ll want to focus on, is creating a front-end product that has massive appeal to your ideal customers, is affordable, and will therefore attract a maximum amount of new buyers.

Once your product is developed, there are 5 areas to develop your optimal selling strategy:

1. Media – What is the best advertising method to reach potential customers?

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3. Process – Also known as your sales funnel, think of what steps you want new customers to take.

4. Cost – How much does it take to acquire a new lead? You don’t have to necessarily make a profit from your front-end product. If you have a process in place, you can break even up front, and sell other offers later.

5. Measure & Tweak – Track your results and use the information to improve your campaigns.

Create your positioning statement

July 12, 2012April 19, 2017 Nelson Tan Leave a comment

If you want to get your message across, it has to be memorable. The purpose of a Positioning Statement is to create a short message that people will remember.

The first sentence tells people what your service is and how they will benefit from it. The second sentence tells how your service is different from that of other firms.

The formula goes like this:

* [Name of firm] is a [category] firm that helps [primary clients] achieve [primary benefits].

* Unlike other [category] firms, [name of firm] specializes in [primary difference].
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“ABC is an architectural firm that helps medium-sized businesses find and renovate unique commercial spaces. Unlike other architectural firms, ABC specializes in this type of renovation.”

Using this simple formula, you can get at the essential description of what your firm does that’s different from other firms, and make your message more memorable.

Source: PSMJ newsletter

3 ways to increase sales of luxury products

July 11, 2012May 6, 2017 Nelson Tan Leave a comment

“As a rule, I believe it pays to think of high-end buyers as the same as you and me, except they have lots more money,” says my colleague, Ruth Sheldon, a copywriter specializing in luxury product marketing.

Here are 3 tips from Ruth on how to sell costly goods and services to affluent buyers:

1. They love a deal. Even though they have more resources than most, buyers of luxury products want to think they’re getting a bargain.

Being frugal may be how they got their money in the first place, and wanting to get a deal will always be a part of their emotional make-up. Besides, thinking you’ve scored big-time is part of the game—and everyone wants to feel like a winner.
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2. They love exclusivity. Consumers of luxury goods want to feel the product or service for which they are being asked to spend top dollar, will not be available to everyone. They can afford to be different—and they’re willing to pay for it. Try to use one-of-a-kind or limited edition positioning if possible.

3. They want value—and do their homework to make sure they get it. Although luxury car buyers, for example, will spend hundreds of thousands of dollars for a car without flinching, you can be sure they’ll carefully evaluate performance, safety, acceleration speeds, etc. to make sure they’re getting exactly what they want.

So be prepared to give them the facts they want along with a knock-your-socks off emotional appeal. You can call Ruth Sheldon at (212) 873-0496 or e-mail her at shelru@aol.com.

Getting feedback on your sales pitch

July 9, 2012April 20, 2017 Nelson Tan Leave a comment

After making your sales presentation, pause, and ask the prospect: “How does that sound—good, bad, or terrible?”

If the prospect answers “good”, you can proceed to the next step in the sales cycle. If the prospect answers “bad” or “terrible”, ask her what she doesn’t like. Then address these concerns so you can move the sale forward.
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Source: Studebaker-Worthington Leasing Corp.

Be a better networker

July 8, 2012April 20, 2017 Nelson Tan Leave a comment

1 – As soon as possible after meeting new contacts, jot down notes on the back of their business card. Your notes should include memory joggers (mustache, red hair), reminders of where you met, what you discussed, and things you have in common.

2 – The next day, transfer their details and your notes into your contact management system.

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Source: IABC

New Maverick Startup book by Yanik Silver + Special Bonus for Amazon buyers

May 19, 2012April 15, 2017 Nelson Tan Leave a comment

It’s been a few years since Yanik Silver released a “real” book but I’m super excited to announce the release of his new “Maverick Startup: 11 X-Factors to Bootstrap from Zero to Six Figures (and Beyond)”!

After the success of his last books, “34 Rules for Maverick Entrepreneurs” and “Moonlighting on the Internet” (which was #3 on Entrepreneur Press’s ALL-TIME business best seller list!), his publisher has been bugging him to do it again.

Fortunately for us, he’s been secretly working behind the scenes on a unique book that dissects what it really takes to go from scratch to 6-figures and beyond.

Forget SEO, PPC, publishing on Kindle or any of those tactics…Yanik wanted to look at the core of what makes one business boom while another flounders.

And after a few years of growing million-dollar businesses over and over, consulting other entrepreneurs and having many hands-on experiences (plus a lot of writing and re-writing), his new book, or rather “roadmap”, is ready for you!

Now, Yanik has built 8 different products and services past the 7-figure sales mark, so he knows first-hand how powerful these X-factors can be when YOU apply them in YOUR own business.

And since his Maverick businesses are all about having a huge ripple effect in the entrepreneurial community, he wanted to launch this book with a BANG.

That’s why he’s trying something new that I wanted to share with you…

Yanik wants to get his book in the hands of as many people as possible and wants to encourage you to buy 3 copies (or more). One for yourself and two to pass along to business friends or entrepreneurial startups as gifts.

That’s why to reward you for getting at least 3 books, he has prepared a FREE bonus: A special recording of a 2+ hour video presentation that he’s *never* publicly released before called, “Total Secrets of Joint Ventures and Outsourcing” (worth a very real $147.00).

Quite frankly, joint ventures and outsourcing are one of the biggest ways he could leverage and run his multi-million dollar business from his house originally with zero employees except his wife, Missy.

What’s more, he brought in a special guest, Chris Zavadowski. He’s been Yanik’s joint venture partner on a few projects so he can give you the ‘other side’. Plus, he’s also become a master at outsourcing in his own right—which is why he spoke at Underground 4 on this topic. This is a serious 2-for-1 bonus ‘ticket’ here, available only through the end of the month (May 31, 2012).

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===========

Pretty cool, eh? And it’s yours as a free gift when you order just 3 copies of his new book!

***********
So here’s what to do next:
***********

STEP #1: Go to Amazon and buy 3 (or more!) copies of “Maverick Startup: 11 X-Factors to Bootstrap From Zero to Six Figures and Beyond”! Here’s that link.

STEP #2: Take your order number from Amazon and put it in on this bonus page to get instant access to your bonus $147 video training:

STEP #3: Start taking action on all the new information you learn!

The Maverick entrepreneurial movement doesn’t exist without YOU taking action. It’s only together that we’ll all continue to have a huge impact on the entrepreneurial landscape. That means coming together to spread the word about creating More Profits, More Fun and More Impact!

Remember, this special bonus Yanik is offering disappears at the the end of the month. So you’ll want to grab your three books and the bonus right away!

Closing in 48 hours!

May 14, 2012April 15, 2017 Nelson Tan Leave a comment

You’ve GOT to see this.

Brendon Burchard is practically giving away $14,792 of training right now as part of the LAST 48-HOURS of registration to his coaching course.

Here’s what’s going on.

Brendon’s High Performance Academy Master’s Course and Coaching program is an advanced 5-week training that teaches you how to get heightened and sustained levels of clarity, energy, courage, productivity, and influence in all areas of your life.

If you’ve been struggling in any area of your life lately, the only way through it is to get the best out of yourself and take back command of your life; high performance is the path to doing that.

Brendon’s High Performance programs are usually $1000 by themselves, but he’s JUST announced a HUGE discount and an unbelievable bonus package (for the next 48 hours ONLY):

+ The $5,000 INFLUENCE course, which is an advanced sales, negation and leadership training

+ The $5,000 Business Accelerator Crash Course, a program on simple and effective ways to 10x business growth

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These are in ADDITION to his previously announced bonuses:

+ 12-months of free training after the 5-weeks (usually $804 on its own)

+ The High Performance Academy DVD Core Course (usually $997 on its own)

+ 2 tickets to the live High Performance Academy seminar ($1994 value)

This must be the offer of the year.

Brendon is the highest-paid high-performance training in the world, and there’s a reason: he knows what works NOW and he knows how to guide you by the hand, help you find clarity and courage, and motivate you to your highest levels of excellence and contributions.

If you’re ever going to get incredibly committed to your personal transformation and professional achievement, to hitting high gear with your level of success, abundance, and mastery in life, then you really have to watch this video.

PERSUASION strategies of world-class marketers

May 8, 2012April 15, 2017 Nelson Tan Leave a comment

You gotta watch this video today. It’s free.

After 15 years of studying the most high-performing achievers in the world, Brendon Burchard found that to become one of them, you have to:

1. Become vastly more bold and PRODUCTIVE (i.e own your agenda and manage time flawlessly), and

2. Become much more influential via PERSUASION MASTERY (so you can negotiate like a genius, and persuade like a world-class marketer).

Brendon figured this stuff out himself and became a multi-millionaire in under two years.

Now you can download his BRILLIANT productivity planner and persuasion model here.
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I’m in awe of how DIFFERENTLY and STRATEGICALLY Brendon Burchard approaches success and achievement.

He’s a multi-millionaire for a reason, and it’s because he knows how to get stuff done and influence others.

I love the whole “1-Page Productivity Planner” download he put together for you. GENIUS.

And my favorite part of the video training is the strategies on how to persuade and influence others.

If you’ve ever wondered why some people succeed and others fail, this sums it up nicely.

Enjoy!

Become A Certified Business Coach

March 22, 2012January 21, 2017 Nelson Tan Leave a comment

You’ll find this interesting.

EVERYONE dreams about becoming personally and financially free on THEIR terms.

Everyone wants to make a fabulous living where they’re the boss and they call the shots. But that’s not all…we all want to make a DIFFERENCE at the same time (after all, what feels better than going to sleep at night knowing you’re supporting others to be successful…while generating an abundant, dream income at the same time?)

And yes, a lot of people make this dream a reality.

But let me tell you something…while there are many legitimate ways to find economic freedom, there are few that offer control of your destiny and personal fulfillment at the same time.

But there’s one way that tends to make all the others, well, not as appealing. And today, I’m going to tell you how you can make this happen for yourself (it’s not as hard as you think… more on this below).

What is it?

The secret is to become a Certified Business Coach. Here’s why:

– you have access to a market worth billions of dollars

– you have potential clients who will do anything to help their businesses grow…people who see hiring a business coach as a true investment

– you’ll get respect in your community as a recognized expert business coach
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Watch a short sample module video here.

Which products are easiest to sell online?

February 16, 2012December 31, 2016 Nelson Tan Leave a comment

Which products are easiest to sell online?

According to Internet entrepreneurs Brock Felt and Buck Rizvi, products sold online can be divided into four categories:

1 – Products that alleviate the prospect’s pain.

2 – Products that solve a problem.

3 – Products that give or enable pleasure.

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Of these, #1 and #2 are the easiest to sell, because people feel an urgent need to solve the problem or get rid of the pain.

Pleasure is desirable but its attainment is less urgent, making products in category #3 more difficult to sell.

Products in category #4 are the most difficult to sell because, as health marketers have long known, people will buy cure but not prevention.

Source: ETR Internet Marketing Conference.

5 most lucrative paths to monetizing your knowledge

January 17, 2012December 27, 2016 Nelson Tan Leave a comment

Did you see Brendon Burchard has passed over 9,500 comments on his Experts Academy series? Incredible. Now he’s doing a complimentary webinar that I think is a “must-attend”.

Brendon is teaching a webinar called the “5 Most Lucrative Paths to Monetizing Your Advice & How-To Content Online”. You’ll learn:

— Which marketing strategies work best online TODAY
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It doesn’t cost anything, and you can register here.

Focus on repeat sales.

January 12, 2012April 30, 2023 Nelson Tan Leave a comment

Too many marketers focus on the initial sale, when the real profits are often generated by repeat business over the lifetime of the customer, says marketing expert Jay Abraham.

For Icy Hot, a balm, he got $10 million worth of advertising without paying for a single spot. In exchange for running the ads at no cost, the station or publication could keep the $3 customers paid for each jar bought from the ads. One million people tried Icy Hot on that basis.

Approximately one-third of these buyers came back at least 6 times a year at an average order of $10, generating $21 million a year in sales.

Icy Hot became so successful that a major pharmaceutical company bought out its original manufacturer for many millions of dollars.

Source: The Abraham Files

“I have to think it over.”

January 11, 2012December 27, 2016 Nelson Tan Leave a comment

One of the most dreaded customer objections is “I have to think it over.” Here are some responses that can help get past it:

>> “What exactly do you want to think about?”
>> “Let’s think it over out loud. Sometime two heads are better than one.”
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Source: Selling Power magazine

Are you charging enough for your info-products?

November 16, 2011December 14, 2016 Nelson Tan Leave a comment

The minimum price for physical information products can be calculated using the “10:1 rule”.

This rule says the price of a physical product sold through direct marketing must be at least 10 times your product cost.

Example: A set of DVDs that costs $8 per copy to make should sell for a minimum of $80.

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But that’s the minimum. If your information is worth more, and buyers will pay more, then charge more.

Source: Speaker Fulfillment Services, News & Notes, Vol. 15, p. 1.