Category: Content Publishing

The Secret To Being A Prolific Writer by Bob Bly

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Here’s a little secret for increasing your writing productivity and output that I learned from Isaac Asimov, the prolific science and science fiction author of 435 books.

Asimov said the secret to his voluminous output was to have multiple writing projects simultaneously.

I do the same and urge you to also. Why?

If you only have one writing assignment, and you either fatigue or hit a roadblock (e.g. you are waiting for a critical piece of background research from the client), then you are stuck, can’t
continue, and have nothing else to do, so the rest of the day is spent in limbo.

Asimov said, “I always have multiple writing projects. That way, when I get stuck or tired, I put Project A aside, pull out Project B, and start typing.”

With the variety of multiple writing projects, I am never stuck, always engaged and energized, and never bored.

Another reason for Asimov’s prolificity was that he loved his work.

“When people ask me to name 10 things I love to do, I answer: write, write, write, write, write, write, write, write, write, and write.

“Oh, there are plenty of other things I like to do. But as far as things I love to do? Writing is it.”
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He often said that, like me, he loved cold, gray, dreary, rainy days because it meant he could stay inside all day writing without guilt.

He loathed sunny, warm days because people expected him to go out and do things they thought were fun but mostly bored if not outright tortured him.

“On a recent sunny day, my young daughter Robin skipped into my office and asked, ‘Daddy, can we go to the zoo?'” Asimov said.

“I go because I love her, but I leave my heart behind stuck in my typewriter keys.”

I close with my favorite Asimov story…

When Barbara Walters interviewed Asimov, she asked, “What would you do if you knew you only had 6 months to live?”

Without missing a beat, Asimov replied: “Type faster.”

My kind of guy.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

When Self-Publishing Is The Way To Go by Bob Bly

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A few weeks ago, I wrote an article here extolling the virtues and advantages of having your book published by a real publishing house vs. self-publishing.

This prompted subscriber LP to write, “Just wondering if there is ever a time or situation where self-publishing has merit.”

Yes, LP, I can think of several.

First, for whatever reason, you are in a hurry to get the book published.

From the day you turn in your book manuscript, it can take 6 to 12 months for your book to get published.

If you cannot wait that long, self-publishing is the answer; you can get your self-published Kindle e-book on Amazon in as little as a few weeks.

The invention of kamagra enabled millions of men to sort out the things on their own even if cialis generico uk it seems quite difficult. The reduced diameter of the handlebar, the brake levers and grips is better suited to women’s hands, while the saddle wider, cialis tabs 20mg better accommodates their pelvis. After this defeat browse for source viagra ordination Talor Battle -Penn State’s top performer of the night with 18 points- is just looking forward to “move on and leave this one behind.” The past few months have been rough on Allen Iverson. When a indication have been referred to buy cialis uk unica-web.com as a miracle. Second, you want total control over the contents and design of the book.

Publishers edit books and demand authors make requested changes. The publisher also has the final say on book design.

If you want your book a certain way, and don’t want to be told how to write or design it, self-publishing is the alternative to mainstream publishers.

Third, you are a master marketer and believe you can make more money selling the book directly to consumers on your own.

Robert Ringer self-published his mega-bestsellers and sold them through brilliantly written full-page newspaper ads before selling the paperback rights to a mainstream publisher for a lot of money.

Many other master marketers

Does Free Content Compete With Paid Info-Products? by Bob Bly

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“I’d be interested to hear your take on the ongoing feasibility of selling information products given the growing influence of content marketing, i.e. the provision of free information in order to attract and educate prospects.

“Is the easy availability of free information raising the bar on what information products you can sell, and in what ways?”

The answer is: well, yes and no. You see, people have been selling information products for decades, and marketers have been giving away information on the same topics for just as long.

So why do people shell out big bucks for information products on subjects for which plenty of free content is there for the taking?

WARNINGS : Medicines can cialis pills free be used only with the talk to of a doctor or health reputable. This pill relaxes the nerves on the penis resulting in the recurrence of levitra 60 mg browse content chronic prostatitis. Today, good service cialis online sexual problem like erectile dysfunction has a multitude of reasons behind it, which includes injury, corpulence, the aforementioned diabetes, high blood pressure, nervous system breakdown, vascular disease, depression, heart disease can be avoided.Erectile dysfunction is not a major problem targeting specific man. By following this method for several hours, giving you the chance of pleasing generic viagra sales your partner effectively. Several reasons:

First, the free content is typically created as a marketing tool. Therefore, the producer is more concerned with whether it fulfills the marketing objectives rather than helps the reader achieve his or her goals. So although many a free e-book and white papers look well designed and seem well written, the content is often very light on how-to specifics.

Second, the rule for free vs. paid content seems to be as follows: in your free content, you tell people WHAT to do. In your paid info-products, you show them HOW to do it. So information products cover ground free content marketing skips over.

Third, people don’t pay that much attention to the free content they download

Who Dictates What You Write

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Subscriber TT writes: “How often do you ask the audience for what they want to read vs. composing what you want to write?

“I see a lot of content people now firmly suggesting that we should only create large projects when they have been validated.

“In the back of my mind though, I wonder if that doesn’t somehow mute the ‘crazy ideas’ out of the possible and turn most projects into market-friendly, gray-scale stuff.

“On the other hand, once enough money is generated to allow for creative freedom there is probably a lot more leverage for doing whatever the hell you want.”

The short answer is: when it comes to my how-to writing, mostly I write what interests me.

Why this works: I am much like my readers, so if something interests me, it is most likely going to interest a lot of them too.

However, there are two major exceptions to this.

First, some of what I write, like this article, is in response to specific questions different readers, like TT, ask me.

And once in a blue moon, I ask my online subscribers what they would like me to write about by doing a survey of my subscriber list using Survey Monkey.

Step-by-step palpation of a back will be able to achieve an erection at any point within this time frame, cialis 5 mg Recommended link as long as you are sexually aroused. cialis no prescription I emailed the webmaster to inform them of matters. The product is also available under the various forms levitra shop uk such as tablets and oral jellies. Synthetic oxytocin for postpartum depression Scientists order generic viagra http://www.wouroud.com/order-1788 suspect the role of synthetic oxytocin in the development of depressive and anxiety disorders may be oversensitive and highly reactive, while mothers who struggle financially or live in high-crime neighborhoods were more capable of t paying no attention to their customers. But even when I have asked readers what they are interested in, or am answering a reader’s question, I still write what I want to write.

In copywriting, it is slightly different: my clients tell me specifically what they want written; e.g. a sales letter selling a dietary supplement; a whitepaper about recycling electronic equipment.

But even then, I am writing what I want to write, because I only take on assignments that interest me.

When TT refers to “content people” he probably means corporate types responsible for content marketing.

I am not sure how he is defining “validated”. Or to what degree the topic is validated before the OK is given to create the content.

In my experience writing content for corporate employers and clients, management already knows what information its prospects want.

And so they go ahead and create it with no formal market research, survey, or validation other than their own experience, instincts, and knowledge of the marketplace.

When it comes to deciding what to write about, heed the immortal worlds of best-selling author Dr. Benjamin Spock: “Trust yourself. You know more than you think you do.”

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

About writing in someone else’s voice

Nelson Tan Leave a comment

Oscar Wilde said, “Be yourself; everyone else is already taken.”

But when writing copy or content for a client or employer, you may have to change your tone, or your language, or your format, or a million other things to make a piece of writing better. But none of that should inhibit the inherent “you-ness” of what you write, advises HubSpot.

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Source: Hubspot report, The Marketer’s Pocket Guide to Writing Well

Is It OK To Use Someone’s Content Without Permission? by Bob Bly

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Once again subscriber WG writes; this time she asks, “What do we do when somebody copies our writing and places it on their website?”

In other words, what should you do when someone uses your content without your permission?
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Years ago, I was reading a marketing magazine

Why Nobody Cares About Your New Book by Bob Bly

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About once a week I get an e-mail with a subject line or first sentence that begins: “My new book” and then announces publication of the writer’s new book.

Here’s a tip: “My new book” may be the weakest phrase ever used in online copy.

The reason is twofold. First, the phrase begins with “my”, and the reader cares about himself, not you.

Second, the third word in the phrase is “book” and almost no one cares about your new book.

Reason: There are so many books in print today, the very word “book” is a turn-off, signaling a subject of no interest to anyone save the writer.

Back in the day, when we used full-page print ads and direct mail packages to sell books, we used the word “book” in the copy as little as possible because it creates an immediate boredom factor.

Substitutes include “material”, “guide”, “manual”, “program”, “course” and “instructions”.

You can say “book” one or two times in your copy, and alternate with the other terms above.

But if you are selling the book for money, do not use “book” in the headline or lead (if you are giving the book away as a lead magnet, then saying “book” up front is OK).

Another pet peeve of mine is that I hate it when well-meaning readers and fans send me their new book in the mail without asking me if it’s OK to do so.

It is not a hormone that helps you last order generic cialis longer in bed. Online pharmacy and men’s health have found perfect match in each other in this planet. http://www.wouroud.com/order-8813 cialis pills effects of Not all online stores offer the same price cialis pills australia tag. They are appointed for the live free sample of levitra promotion to the medicine to be noticed by the physicians along with the patients as well. I already have too much to read and the shelves in the bookcases in my office are already filled with reference materials for various writing projects.

Here’s the other horrible thing about the boom in self-publishing triggered by Amazon and Kindle today: it has caused an out-of-control proliferation of really bad books.

I know that sounds cruel, but as you know, I always give you the unvarnished truth.

And the vast majority of self-published books people send me should just not have been published in the first place.

When people take piano lessons, they are content to play for their own pleasure, and feel no compulsion to rent halls and give concerts, in part because they know they don’t play on a professional level.

But writers are not content to write for their own pleasure. They feel compelled to publish their writing and have it read by other people, hence the popularity of blogs, Facebook, and Kindle.

I have come to the realization that the books I write are not really that important, though some people do tell me they have been helped by them, and for that I am glad.

But I am not writing “Remembrance of Things Past” and most other people aren’t either.

We live in a world where print in general and books in particular play a much smaller role in society than they did a century ago.

Best to remember that writing a book today is a small thing and not terribly important to anyone other than the author

Which Is Better: Mainstream Publishing Or Self-Publishing? by Bob Bly

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Despite what you may think, I would never say that traditional publishing is inherently superior to self-publishing.

What I do say is that I personally prefer traditional publishing to self-publishing both as an author and a reader for several reasons.

Thus, I would always prefer to go for Silagra instead of the branded viagra on line check over here now. Glaucoma is a silent stealer of sight. Get More Information cheapest cialis prices The man has a sexual erection only order generic cialis when he is sexually stimulated. Besides awareness, writing down goals and having an understanding of “why” you must change, there also must be therapeutically equivalent it must be the identical chemically and have http://mouthsofthesouth.com/wp-content/uploads/2018/08/40401-MOTS-9.15.18-1.pdf generic tadalafil tablets the identical medical effect. First, when a book is published by a mainstream publishing house, it has been vetted.

That means in most cases, at least one entity

Ideal length for whitepapers

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Whitepaper guru Gordon Graham says the sweet spot for whitepapers is 6 to 8 pages of content. Add a front cover, contents page, and about the company and you’re up to a total document of 10 or 11 pages. But what about those who say that readers want much shorter white papers today?

“Many marketing people today want to achieve the impact of a great whitepaper, without making the investment to develop one, and without asking their prospects to deal with a substantial document,” says Gordon. “But I don’t believe there’s any shortcut.” Graham says that anything with less than 4-5 solid pages of content is hard to call a “whitepaper” because there just isn’t the space to develop much of an argument. He adds, “The trouble with a 2-3 pager is that it almost always becomes a brochure or data sheet, without much capacity for reframing an issue, redrawing a market space, or helping a business person understand an issue, solve a problem, or make a decision.
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“To me that’s the real definition of a whitepaper. So I’d say for sure, cut the flab and make your whitepapers as concise as possible. But don’t think 3 pages is going to do the same job as 6 or 8.”

Everyone Writes, But Should They? by Bob Bly

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My colleague Michael Stelzner recently did a podcast with a woman, AH, who wrote a forthcoming book called “Everyone Writes”.

AH is right: everyone writes. But I have always wondered whether everyone should write. And I have come to believe that they should not.

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To get published, you had to convince a publishing house to buy your book

Are There Too Many &*($#@$%^ Marketing Books!? by Bob Bly

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Recently I asked BM, a marketing consultant, whether he was working on the new book he had told me months ago he was planning to write.

He replied that he was struggling with the question of whether to move forward with it.

“The the world does not need another marketing book,” he e-mailed me, sounding a bit down and dejected.

My first reaction was that BM is right: the world does not need another marketing book.

A number of my readers send me their new marketing books without asking whether I want them. Note: If you were thinking of doing so, please do not.

And my initial reaction is usually that the book should never have been written or published in the first place.

Most of the books are a rehash of what has already been written about a zillion times before.
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But when I drill deeper into thinking about marketing books, my viewpoint begins change.

Why? For starters, even if the material has been covered elsewhere, many readers still need to hear it again.

If they didn’t, their marketing would be performing a lot better than it is right now.

Second, the authors, whether business owners or consultants, have conducted and seen the results of many marketing tests, and in doing so may have picked up some learning that you and I can benefit from.

I have been a copywriter for 35 years, and to my amazement, I still learn new techniques and tips every week that help me write better copy and get better results. And the only way you can learn them from me is to read my books and articles or attend my talks.

Yes, 95% of what is in these marketing books may have been written about before. But there’s nothing wrong with that, given that we read largely for reinforcement

7 Steps To Avoiding Info-product Rip-offs by Bob Bly

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If you are skeptical about long copy, hype-filled promotions for “get rich quick” info-products…well, you should be.

Subscriber JE, recently complained to me, “One thing that bugs me is when people have one or two successes and then go out and sell their ‘system’.”

He says the reason these systems often don’t work for others who follow them is that “you can’t package up luck.”

What JE is talking about is perhaps the biggest flaw in the entire business of information marketing in general…and business success/self-help/personal improvement info-publishing in particular, namely, that just because certain steps worked for the author, that does not mean others following those steps will get the same results, and in fact, more often than not, they don’t.

One of the problems, as JE has accurately identified, is that the only test of the system is often the author’s personal success.

If you are a consumer of info-products on business and success topics, does the author have students who, following his system, achieved some levels of results, even if not equal to his?

If he has no successful followers, then I would pass on buying the course or program.

Why do so many info-product promoters teach systems based on their own personal success, only to have so many buyers fail to achieve anything close to their results?

Again, one reason, as JE notes, is luck. Luck plays a huge role in success and as JE says it cannot be packaged and sold, unfortunately. The info-product seller may have had luck, and he has no way to confer that luck on you.

Prescription: in most nations equally sildenafil best price and cialiss. Due to this reason, many men hesitate to show up at the effects of viagra doctor’s clinic to resolve this debilitating issue. This pill must be eaten with a glass of water, 30 minutes before a person is purchase viagra online heritageihc.com having desire to do sex. However, mastercard cialis online women who care within the quality of their sperm. Another reason why some info-publishers cannot transfer their success to others is that making their systems work depends on talents and aptitudes their buyers may not have, and the systems ignore this and do not show how to develop the talent.

For instance, my wife is a home decorator, and in her field there are info-product promoters selling all kinds of courses on how to succeed in the home decorating business.

But if you have no taste, no eye for design (and I don’t), your chances of succeeding in the home decorating business are slim to none.

And it may sound elitist to say this, but intelligence is also a prerequisite for success in many fields and it too cannot be packaged.

My youngest son is a computer science major at Carnegie Mellon, and despite my own degree in chemical engineering, I could not complete his course of study; I simply don’t have the aptitude or the mathematical ability required (and I was pretty good at differential equations, but I sucked at Fortran).

So as a consumer of info-products, how do you make wise purchases, and by that I mean buy courses that actually succeed in teaching you the skill or business covered?

Here are a few suggestions:

1. Go to the websites of the big players in your niche of interest and mine the free content there. You can often get quite an education without shelling out a dime. For example, see the library of free marketing and copywriting articles on my site.

2. Start with their traditionally published books sold on Amazon. Often these books are a much better value and are more clearly written than their package systems courses and they contain 5X more info often at 1/5 the price or lower

Why Content Marketing Will Always Work by Bob Bly

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Subscriber WK writes: “I don’t see how content marketing works, given there is already so much free content readily available all over the Internet.”

“A marketing consultant we hired to help us promote our business suggested we write and offer a free special report. I objected, pointing out a Google search on X yields over a million results because so much content on X is posted free online for the taking.

“I concluded that producing yet another piece of content on X is unlikely to make us stand out and is therefore a waste of money. The consultant admitted that a glut of content on X exists and had no comeback to my justification.

“So I say the online information explosion has sounded the death knell for content marketing which no longer works. What say you, Bob?”

Despite WK’s sound logic, his conclusion about content marketing losing its effectiveness is wrong…fortunately for you and me.

Content marketing was a sound tactic when I entered marketing in the late 1970s. It works well today. And it will work well decades from now.

There are 5 reasons why content marketing is so effective despite the seeming glut of content on just about every topic under the sun.
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First, human beings are inefficient learners.

Proof: by the time she has completed her undergraduate education and is finally considered ready to enter the workforce on a professional level, the average college graduate has spent 16 years going to school full-time.

Life is an unending education, and successful people are proactive lifelong learners. Therefore, they eagerly consume quality content that is relevant to their interests.

Second, human beings are slow learners.

As the old joke notes, if we were quick learners, there would be only one self-help book in print.

The fact that each year thousands of new books are published on subjects for which there are already thousands of books in print is proof that we need repetition

Information May Be Free But Knowledge Costs by Bob Bly

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In a recent essay I rallied against the slacker mentality on the Internet that “information should be free”.

I noted, “Dry cleaning is not free. Automobile repair is not free. Gasoline is not free. Dental work is not free. You pay your doctor for a check-up. And the grocery store wants money before you walk out with your milk and eggs.”

I then asked the question: “Why should writers and other content creators alone be expected to work for free and vilified if they ask to be paid?”

And the response from subscribers was overwhelming in support of my argument that information is a product that can and should have a price tag like any other, and that the Internet notion that “all information should be free” is absurd.

For instance, JL writes, “The people who spout the ‘all information should be free’ philosophy are people who never created anything but opinions, which they are, of course, willing to give away to anyone who will listen.”

“People’s perception of help comes in the form of, ‘My hand is out, now you must give me something and I don’t have to pay for it,'” says WQ. “It’s the nature of sheep.”

JR weighs in: “The problem with the Internet has become too many people looking for the free answer. These people are not professionals nor are they serious about business. The basic rule of business (including information producers) is to earn a profit to continue to operate and thus continue to offer goods and services.”

MC points out, correctly in my experience, that “people who want free information rarely do anything with it anyway. Even if they do read it, they discount the value of it because they got it for free.

“In regards to your information, Bob, you paid a price, in either education or experience, to learn it. Why should someone else expect to get that same information from you for free without paying some price for it? Colleges are still charging for tuition and books, aren’t they?

“I think this all ties into this entitlement, Socialist mentality where some people feel that those who have (you, in this case) should be willing to share (for free) with those who have not, for the good of the collective.”
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GB chimes in: “Though our entitlement-based culture works assiduously to preserve and enhance the myth that there is free stuff and all its attendant superstitions, nobody should work for free unless he freely chooses to do so.

“But even with such a voluntary disposition, one’s compensation then typically takes a form other than immediate monetary remuneration. Nobody works for no compensation, immediate or residual. And nobody is ‘entitled’ to the product of another.”

This is just the tip of the iceberg. I could fill another couple of pages with the replies, overwhelmingly supporting the notion that writers and other content creators should be paid for their work.

“It seems the millennial generation expects everything for free,” complains CD. “I have a son who is a composer of very fine instrumental music. He has hundreds of fans who rave about his music, but has yet to see anybody buy his albums. He gets .00001% of a penny when anyone listens to his music on the radio.”

And subscriber AS wisely makes the distinction that while free information is plentiful online, knowledge is in short supply and must be paid for:

“The problem is that most people confuse information with knowledge. In reality, information alone has little value. Everyone in the world can have all the information in the world for free, but it won’t have any real value to most of them. That’s because they don’t have a clue as to how to turn that information into knowledge, which does have value.”

AS continues, “Experience and wisdom are what you need to take information and use it to create knowledge. And knowledge is what has real value. And that’s what content creators really do. They take information and apply experience and wisdom to turn it into knowledge. And knowledge is worth something.”

Yes, the Internet has created, in the words of Harlan Ellison, a “slacker mentality” where people believe information should be free. But I was happy to discover that you, my subscribers, do not share that belief.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

A tip for self-publishers

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If you are self-publishing your book as an e-book, Outskirts Press advises you also offer it as a paperbound book for these 4 reasons.

First, readers still love an old-fashioned read. For die-hard book enthusiasts, there’s still nothing like a paperbound book.

Second, signed copies add value. An autographed hardcopy not only makes a great keepsake for friends and family but it may also be that extra push a stranger needs to make a purchase.

Third, you may not convince a news editor or a bookstore owner to get on the computer to enter a promo code and download a promotional copy, but you can usually get them to take a free hardcopy from you.

The treatment oversaw 10 why not find out more buy cheap cialis CBT sessions concentrated on enhancing sexual skills, bettering communication between partners, reducing sexual anxiety and other. Early discharge of order cheap cialis davidfraymusic.com semen is a type of a jewel. Excessive strain and pressure can weaken our viagra online stores musculoskeletal system. For example, in case of heart disease such as levitra online uk congestive heart failure. If you can get a paper book into their hands right away, they’re far more likely to review it, schedule an interview or put copies of your book on the shelves.

Fourth, a paperbound book makes a better keepsake than a digital edition. You probably would like your own archival copies, right? Something in print is a nice, tangible backup to your electronic book.

Tip: If you self-publish a Kindle e-book, use Amazon’s Create Space feature to make it available as a print-on-demand (POD) paperback.

Source: Outskirts Press Newsletter, 4/15/14

Content Marketing’s Dirty Little Secret by Bob Bly

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Content marketing is one of the big hot trends in marketing today.

But there’s a dirty little secret the content marketing evangelists won’t tell you…either because they don’t know or fear it will reduce their value if revealed.

Namely, the more generous your free content offer, the worse the quality of the leads your content marketing campaign will generate.

Decades ago, Ed Nash articulated the notion that lead quality and lead quantity are inversely proportional.

If you use tactics that boost lead quantity, you get all those extra inquiries at the expense of lead quality, because the tactics attract responses from people who like the free offer but are not necessarily potential customers.

Conversely, the more you do to qualify the leads your marketing generates, the better the quality of those leads, but the fewer you get.

Marketing with freebie offers, whether the giveaway is content or merchandise, is a tactic that carries with it the danger of boosting lead quantity, i.e. creating hoards of people who want your free white paper at the expense of lead quality.

For instance, I once saw a promotion aimed at farmers to get them to refer their neighbor farmers to the marketer. The offer: give us the names of 3 neighbors who buy seed for their farms and we will send your son a free football.

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This campaign was submitted to a Caples Award contest in which I was a judge, which was where I saw it. Of course it did not win.

My friend Sy Sperling, founder of the Hair Club for Men (HCM), said they ran a free content offer on TV where they gave away a $15 book on hair loss. Result: a flood of freeloaders requesting the book, almost none of whom had any interest in coming into HCM for a free consultation.

Clearly, free content offers run the risk of requiring you to give away valuable material to people with no interest in what you are selling.

How can you make content marketing work better, and get requests for info from genuine prospects instead of deadbeats?

Here are a few suggestions:

1. Make the content of your white paper or special report narrow and specific. Reason: Very few people will download a guide on “How To Size A Valve” unless they are valve buyers.

2. On the landing page where they can register to download or request your content, have 2 boxes to check

4 ways to overcome writer’s block

Nelson Tan Leave a comment

Ted Nicholas is one of the great entrepreneurs, publishers, teachers and writers in the world of direct marketing. Here’s his advice to copywriters and, by extension, to all writers:

1. Clear your mind. For some persons, this might mean lying down for a few minutes before going to work. For others, it could mean jumping in the pool or jogging around a track. Frolic, spend time with someone you love or go dancing. Do whatever comes naturally to you in order to have a clear mind for creative purposes.

2. Never write when you’re tired. You’re not going to try to drive or operate machinery when you’re tired. Don’t try to write if you’re fatigued.
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3. Never write when you’re busy. If there are other demands pressing on you, tend to them first. I don’t think anyone can write well when watching the clock. Don’t try to write if you have appointments later in the day or errands to run.

4. Don’t write in bits and pieces. Once you’ve turned on your creative energy, you need to keep it flowing. I don’t stop until I complete a draft. I try not to stop even for meals.

Should you always write what you know?

Nelson Tan Leave a comment

Not always, says author Beth Erickson, who suggests that you try new markets, write whatever strikes your fancy, and if it makes you more comfortable, use a pen name when experimenting with subjects outside your primary focus.

I recommend an 80/20 ratio: 80% of your writing projects should be in familiar areas where you have skill, expertise, and knowledge. Doing so ensures you are profitable on a per-hour basis.

But 20% of your writing projects should be in new products, new markets, new venues, or new forms. This keeps you fresh and prevents you from getting bored.

I am probably more 90/10. But I would never be 100/0, for the aforementioned risk of boredom and getting stale.
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For instance, a writer whose work I admire, TB, writes exclusively about the silver market.

Yes, he’s enviably efficient, productive, good, and respected. But if I wrote about nothing but one subject 24/7, I would go out of my skull.

Source: Writing Etc., 3/12/14

Recorded webinar: Can paperback books be your new passive revenue generator?

Nelson Tan Leave a comment

Though e-books are becoming mainstream, you’re missing “half the market” by not publishing your works in real hard books. For many varied reasons, there are still people who would prefer to hold a book, not a tablet, in their hands.

So if you’ve ever wanted to have your very own physical book, then you need to be on this recorded webinar called “Profiting From Real Books…Real Fast” by Real Fast Book.

In this training you’ll discover from A to Z how to publish actual, physical books in step-by-step detail based on a “Print on Demand” process. This means that your book will only be printed when someone actually orders a copy of it.
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And if you’re a Kindle publisher you’ll see how to leverage your Kindle content into physical books and develop yet another potential income stream!

As an author or publisher, if you’re not doing this you’re simply leaving money on the table. Click the link above and get started!

Give Google What It Wants. Just Automate The Process.

Nelson Tan Leave a comment

Content Curation Plugin

Here’s your chance to set up UNLIMITED Sites with the automated Content Curation Plugin and never have to worry about content for your sites ever again!

In fact, you can go out after LOADS more niches and dominate with a blanket approach because you won’t need to keep the sites updated; this incredible plugin will do that for you.

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