Copywriting – Page 3 – Internet Mastery Center Blog

Create Quality Video Sales Pages In A Jiffy Whenever You Need Them!

January 28, 2015January 25, 2015 Nelson Tan Leave a comment

Video Sales Script Formula

You can have the best product in the world. You can have the strongest, most profitable funnel in the world, but without a great sales copy your campaign is doomed.

You can have an average product, and an average sales funnel, but if it has got a great sales copy, it will earn you cash.

You also know that to produce great copy on your own can be a nightmare; you can spend not weeks but months of writing and rewriting draft after draft and still getting poor results. And if you hire a true professional, expect to spend thousands of dollars, that only few marketers can afford.

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Robert Adziashvili is going to help you finally turn the tables on your sales page problems. You’ll get your first ever look at the Video Sales Script Formula that can simplify the process of sales copy creation.

Using his formula by following his step-by-step training, you will create a sales page practically overnight and combined with video, you can have the most potent tool in succeeding online

A great sales page is the door to your success. It all starts today and it all starts here. Don’t miss out.

Does Hype In Copy Work? by Bob Bly

January 2, 2015January 1, 2015 Nelson Tan Leave a comment

“I know that as copywriters we are taught to hype the product, but I don’t want to go overboard. I feel there must be a middle ground somewhere, but I’m struggling to find it.”

This is an extremely difficult question to answer, and I hesitate to tackle it. But let me try…

First, there is no such thing as hype-free copy. Copy, unlike a magazine or newspaper article, is not objective. You are selling a product. Therefore, your copy is not even-handed; you are always hyping the advantages of your product, making it look better than competing products even if they are in fact pretty much the same.

A newspaper reporter, by comparison, has no vested interest in proving a point either way. His role is to be objective. As copywriters, we are not objective; we are advocates for our product, just as a lawyer is an advocate for his client. Both lawyers and copywriters want their clients to win!

Second, the degree of hype depends on the product category. Some products have to be sold and sold hard. Three that come to mind are nutritional supplements, stock market newsletters, and educational programs in small business and entrepreneurship, e.g., how to get rich on eBay. There is a ton of competition in all three fields. They do not sell themselves; they have to be sold.

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Fourth, the market. Business opportunity seekers, for instance, are used to hype and in fact expect, even relish it: they like positive promises that motivate them to succeed. Engineers (I am one) respond negatively to hype and want copy that is accurate, clear, and highly technical, though the product benefits must stand out.

Can you overdo hype? Yes, as in this site.

However, when in doubt, err on the side of a little too much hype rather than being too dull, laid back, and conservative, or as TP describes it, writing “in a boring, drab manner”. David Ogilvy famously said, “You cannot bore the consumer into buying your product.”

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Become A Student Of Your Copywriting Specialty by Bob Bly

December 27, 2014December 27, 2014 Nelson Tan Leave a comment

Gordon Graham, who has written over 200 whitepapers for clients, advises copywriters to follow their chosen part of the copywriting field.

“I study at least one or two whitepapers every day,” says Gordon. “That means I look at 500 examples of the documents I specialize in every year. Doing any less would be foolish.”
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In the pre-Internet days I told direct response copywriters to open, read, and study every piece of direct mail they received. Doing so was better than getting an MBA in direct marketing. I still do it today.

The Reviews Say It All…

December 4, 2014December 2, 2014 Nelson Tan Leave a comment

If you haven’t grabbed Reed Floren’s “How to Write Sales Letters That Sell” yet, then be sure to read these reviews…

“If you are looking for a shortcut to writing high converting sales copy you need to pickup How To Write Salesletters That Sell today.” – Mark Lareau

“Regardless of the niche, online or offline, the information included is truly priceless and a ‘must have’ for internet marketers!” – “Wacky Gal” Kathe Lucas

“This is information that any serious marketer must have in his or her arsenal of copywriting tools and information.” – Bob Bates

“Overall, this is an awesome product that I highly recommend to anyone that would like to write a killer sales letter. I have bought several of Reed’s products and they are all outstanding.” – Niles Miller

“I would say to anyone reading this and thinking of buying ‘How To Write Sales Letters That SELL’. BUY IT NOW you will be impressed.” – bigfunkydave

“I love the fact that it contains two proven sales letter templates that you can fill in and be confident they will convert. It’s a real time-saver to not have to take tedious notes. Reed generously includes video, transcripts, a mind map, checklists, slides, a webinar and offers a 15-minute one-on-one consultation.” – Wanda W

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In this One Hour Plus long in-depth presentation Reed Reveals one Golden Nugget After Another and as if that wasn’t enough he even hands you not one, but TWO, Top-Grade Fill-in-the-Blanks Sales Letters that you can use to Boost Your Conversions through the Roof…” – Martin Sand

“Not only does he go over everything in detail but he provides a cheat sheet and templates to help you get started. To anyone that struggles with writing sales copy this course is a must have and a no-brainer considering the value your receive.” – Rick Roberts (aka RedHat39), InternetSuccessZone.com

“Reed is the man that’ll teach you how to do this effectively with his years of training at your call…a proven professional that’ll teach you the tactics, skills, tricks and tips that years of ‘trial-and-error’ has developed him into a real sales copy pro!” – Nile Vincent

“Having had a bit of copywriting experience, I really liked the way that Reed laid this out and most importantly, is illustrating the course with his own experience, with a sales letter that made him a lot of money. A lot of guys out there may talk copywriting, and they use textbook examples, but here Reed is using real-world examples of his own to teach the course. That is very valuable and inspiring. You want to learn from a guy that walks the walk and talks the talk.” – Jeff Gilbert

“Reed starts off with a bang in this video, right out of the gate he goes into what I will call, “the anatomy of a great sales letter.” – Willie Robertson

“For anyone that would like to get an inside look at the simple tricks to creating great copy that sells then I highly recommend picking up Reeds product while it’s here.” – JohnZ

The Biggest Myth About Copywriting Royalties by Bob Bly

November 10, 2014November 4, 2014 Nelson Tan Leave a comment

The other day a client, JM, suggested that, instead of my usual flat fee for copywriting, he would compensate me based on performance. Specifically, I would get a royalty based on sales.

He explained, “If you are paid based on results, wouldn’t you be incentivized to work harder and do a better job?”

I told JM the fallacy in his thinking: It implies that, for clients not paying a performance-based bonus, I do sub-par work.

“And that’s ridiculous,” I told him. The truth is: I write the absolute best piece of copy I can on every job I get, whether the fee is flat or royalty-based, high or low.

Why do I pull out all stops on every copywriting assignment I get, regardless of method or amount of compensation? For 3 reasons.

First, to do otherwise would be irresponsible, unethical, and, in my opinion, cheating the client.

Second, the better the copy I write, the more repeat business and referrals I get. And it helps build my reputation.

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Yes, I know a few writers who say they are only happy if they are getting a royalty based on sales or another performance metric.

The flat fees I charge are not outrageously high, but they are not cheap either. So I feel well compensated working for the fees I earn. I may not be getting rich, but I earn a comfortable living.

Here is the primary situation in which I think a royalty makes sense: the client will be testing and tweaking the promotion on an ongoing basis, and they want me available to help with this.

That tweaking and ongoing testing is not covered in the flat fee I charged to write the copy.

So the client would have to pay more money for additional copywriting they require.

Except, if the promotion is paying me a royalty, I have an incentive to tinker and tweak

Straight Talk About Copywriting Royalties by Bob Bly

November 4, 2014November 20, 2021 Nelson Tan Leave a comment

Subscriber MC writes: “I would like you to address the subject of getting people to pay you royalties. I assume this can become a problem for many direct response copywriters.”

A royalty is a fee paid to copywriters based on the performance of the promotion they wrote.

There are all kinds of arrangements. But the most typical online is a percentage of net sales, which is often 2-3%.

For direct mail, the royalty is a fee paid per package mailed, usually 2 to 3 cents.

But really, you and the client can negotiate whatever the two of you can agree to.

For instance, one client agreed to pay me a flat cash bonus of $6,000 if my DM package beat his control, which it did.

Another offered a flat royalty of $3,750 every time they mailed the package.

Many clients, especially small and amateur, offer to pay you a percentage of sales in lieu of a fee.

These deals you should stay away from, because you are betting on something you have no control over.

For instance, what if the client picks the wrong mailing list, changes your copy so that the promotion doesn’t perform, or never runs the promotion? It happens.

The preferred arrangement among top copywriters and top clients is the writer’s usual flat fee PLUS a bonus royalty.

Why would a client pay you both your regular fee and a royalty on top of that?

Some clients pay the royalty on top of the regular fee because they think it motivates the writer to do a better job.
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Others do it because they want the writer to have a financial incentive to keep his promotion as the control by doing tweaks and updates for no additional fee.

Notice that above I referred to “top clients” paying royalties.

For the most part, only direct response marketers pay royalties, because direct response is the only marketing channel where sales generated by your copy can be measured precisely down to the penny.

Most local car dealers can’t easily tell on any given day how many customers were driven to the showroom by your billboard or radio spot, so how could they pay a percentage of sales to you?

But if you write a landing page for a direct marketer selling a home study course, you know exactly the revenue it produced.

That’s why most copywriting clients do not pay royalties: they cannot measure the sales results of their advertising.

Clients who usually do not pay royalties include business-to-business marketers, Fortune 1000 corporations, brand advertisers, ad agencies, local businesses, and small businesses.

The only clients who pay royalties on a regular basis are (a) major direct marketers like Agora Publishing and Weiss Research and (b) smaller but very successful, profitable, and experienced direct marketers, mainly online these days.

Copywriter John Carlton advises marketers not to do royalty agreements with copywriters on the first job.

“It may sound great to push off part of the fee to result-oriented royalties paid later,” says John. “But you need to remember that you’re just beginning your relationship with this writer.”

It’s John’s opinion that a good copywriter will usually not even propose royalties on the first job, because he doesn’t know or trust you any more than you do him.

Learn Sales Page Creation from the Pros Without The Hefty Price Tag

May 25, 2014January 1, 2018 Nelson Tan Leave a comment

Millionaire Copywriting Mastermind

Do you get stuck when it comes to making sales pages?

Do you want to know what the real secrets are to getting your visitors to stay on your page and buy your product?

Knowing the right way to create a stunning sales page can be a massive learning curve which has left many marketers in a mess as they simply don’t know where to begin.

This leads to frustration, despair and is the reason that so many feel the heartache of giving up at copywriting when visitors are more than convinced at clicking away from weak sales pages.
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Like many budding copywriters, Carl Picot struggled to get his sales pages right, but instead of giving up or paying through the nose to outsource, he wanted to know more, and went out and hunted down 7 of the world’s most wanted sales page copywriters and coaxed out their secrets.

He has now made these available for you so that you can benefit from the awesome, life-changing, content that these people share.

The Millionare Copywriting Mastermind will show you everything you need to know about sales page mastery from the ground up…and more.

If you want to get access to info that could have you create killer high-converting sales pages in no time, then click here now to get in on the dirty little secrets and finally get the skills you need to earn the freedom that you and your clients (provide a copywriting service too!) deserve.

The power of negative thinking

May 10, 2014January 1, 2018 Nelson Tan Leave a comment

In his book “Breakthrough Copywriting”, copywriting ace David Garfinkel teaches a persuasion principle he calls “negative optimism”, which he defines as “the optimal use of negative thinking in your copy”.

Here are the steps to writing copy based on negative optimism:

1. Acknowledge the negative thoughts and emotions the prospect may be thinking or feeling; e.g., “You think you got problems. I’m sure you do. We all have problems. I remember…”

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Note: If you can’t talk about it from your own personal experience, don’t make something up. Find someone who had this experience, understand what it was, and talk about it from their point of view.

3. Reveal that you found a solution and then transition by promising to share your solution with your prospect.

What works best in driving traffic: short copy or long copy?

May 3, 2014January 1, 2018 Nelson Tan Leave a comment

When using direct mail to drive traffic to a website or URL, short copy works better than long copy. That’s the finding of DM expert Craig Simpson, who sends out at least 100 mailings a year that drive prospects online.

Craig reports best results for driving web traffic are generated with postcards, tear sheets, small self-mailers, and check letters. Avoid using magalogs, long-copy DM packages, and digests; you don’t need a 12-page sales letter to drive prospects online for a free report.
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“You have to make sure the length of your copy matches your call-to-action,” says Craig. “So, a long sales letter is not necessary for driving prospects online. The cost to mail out a long-form sales piece usually outweighs the return when you are driving prospects online.”

Hire a copywriter or write it yourself?

April 11, 2014December 21, 2017 Nelson Tan Leave a comment

According to top copywriter John Carlton, when it comes to hiring a freelance copywriter, you have decided that either your own copywriting skills are not up to the task, or you should hire a pro because it will save you time and get better results, assuming you can afford it.

“There’s a cost to everything, which includes both the dollars involved, and your time and invested energy, all balanced against the odds of success,” says John.
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“If you save time doing certain things yourself, and the results are abysmal, how much have you really saved?” John sensibly asks. “Or, if you write a check that makes your hand shake to a top copywriter who produces something that opens the wealth spigot on your head, how much did that writer ‘cost’ you?”

7 powerful copy drivers that generate more response

December 6, 2013December 3, 2017 Nelson Tan Leave a comment

1. Fear
2. Greed
3. Guilt
4. Anger
5. Exclusivity
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7. Flattery

Source: Denny Hatch, “The Secrets of Emotional, Hot-Button Copywriting,” Direct Marketing IQ, p. 8

How to come up with promotional ideas

November 17, 2013December 3, 2017 Nelson Tan Leave a comment

I asked ace copywriter Richard Armstrong how he comes up with ideas for his winning promotions. His answer: “I ask myself three W questions: 1) what does my best prospect WISH for; 2) what does my best prospect WORRY about; and Eating vitamin-c enriched foods and fruits like orange and lemons can improve the view my pharmacy store purchase generic viagra condition of your sperm cells. In general, this problem occurs when men cannot have the same level of sexual endurance and performance after a certain duration of usage. buy viagra online generic viagra sales You can also buy Kamagra online through our online pharmacy. Then there are also concerns that patients who are seen at Faulkner Hospital by offering on-site expert neurological opinions, as well as access to all of the services at the distributed Brigham http://www.slovak-republic.org/bratislava/restaurants/ generic levitra and Women’s/Faulkner Hospitals campus. 3) what does my best prospect WONDER about, i.e. what question would he or she really like to find the answer to. If I find one thing that satisfies all three, I know I’ve got a big idea.”

Source: AWAI presentation, 10/24/13

3 ways to add specific urgency to your copy

November 16, 2013November 18, 2023 Nelson Tan Leave a comment

1. Establish a hard deadline. Specifics are always more convincing. Example: Midnight, Monday, November 25, 2013.

2. Put your deadline in the subject line or make it part of your outer envelope teaser; e.g. “3 days ’til Thanksgiving—SAVE 35% NOW!”

3. Don’t be shy about where you place the deadline or how many times you repeat it. You never know where a scanner’s eye will land first.

Source: Pat Friesen, Today@TargetMarketing, 10/17/13

Stop Writing Sales Letters The Hard Way!

November 14, 2013December 3, 2017 Nelson Tan Leave a comment

“In Only 2 1/2 Minutes You Can Quickly and Easily Create A Sales Letter, Email or Website Guaranteed To Sell Your Product Or Service…Without Writing!”

How much is one good sales letter worth to your business?

Suppose you could sit down, write a simple letter or e-mail to your prospects and customers, mail it and then have your phone start ringing off the hook (or put up a site that instantly has your right prospects and customers eager to do business with you).

Imagine…one letter (or e-mail) could bring you tons of hot leads and new customers, get them to keep buying over and over again, reactivate ‘lost’ customers, and even provide you with a constant stream of referrals. So anytime you need more business, you simply turn the tap on…it’s like having the goose that lays the golden egg.

Sounds too good to be true?

Well, it isn’t if you have the right tools. You see, dollar-for-dollar, nothing provides a better return on investment than a proven sales letter or a persuasive website and it doesn’t matter what product or service you sell.

Think about it. A sales letter is the most powerful employee you could ever hire. It will relentlessly go out and deliver your message perfectly, every time. It will never call in sick. It will never complain. And it will never quit on you.
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Simply put, a powerful sales letter (online or offline) is like having a little automatic, money-making robot working for you, tirelessly…day and night.

But Creating That Winning Sales Letter Is The Hard Part…

It could take you years and can cost you a small fortune to figure out just the right combinations that make some sales letters work while others fall flat on their face.

But instead of knocking yourself out trying to come up with just the right sales letter, you can now have an entire collection of hard-hitting, profit-generating sales letters for your business, ready at your beck and call.

To find out all the details, click here.

I love this resource and I think you will too!

How to get ready to write your copy

August 10, 2013November 6, 2017 Nelson Tan Leave a comment

Copywriter Henneke Duistermaat suggests taking these 4 steps before you start writing your copy:

1. Create a full list of features and specifications

2. Translate each feature into a benefit for your ideal reader

3. Consider the problems you help avoid
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4. Write down the objections to buying from you and decide how you can address them

This is Copywriting 101 and I was doing it over 30 years ago, but many modern marketers today seem to skip these important fundamentals.

Source: Copy Blogger, 6/28/13

Use symbols in subject lines

August 9, 2013November 6, 2017 Nelson Tan Leave a comment

Copywriter Pat Friesen recommends testing special characters in subject lines. She often uses vertical bars (a.k.a., pipes) instead of commas to | visually | separate | elements | in subject lines.

[Brackets], {braces}, and +s also link, separate, and/or save character space and draw the eye. Example: [Free 42-Page Ebook] The Smart Guide to Lead Generation. She says not to put a period at the end of your subject line.
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2,000 ways to sell more stuff!

April 30, 2013September 6, 2017 Nelson Tan Leave a comment

I’ve just spotted something cool you should have in your marketing toolbox.

Using the right words is critical when it comes to selling online, yet often the hardest thing we have to do is come up with the right ones to sell our own products…

I’ve you’ve ever sat frustrated trying to work out how to write a sales letter or watched visitors come and go without buying a bean then you know what I mean.

The solution (and one of my own secret weapons) is a “swipe file”.

This one is one of the best I’ve ever seen offered and at a tiny fraction of the price most top copywriters charge!

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Whatever you’re selling or promoting online is covered and there’s MUCH more.

You can copy and paste them into your sales letters, squeeze pages, promo e-mails, blog subject lines and more.

In fact it comes with an awesome bonus package of templates too.

Don’t miss the “Ultimate Swipe” collection.

Learn copywriting skills at very affordable price!

October 21, 2012May 8, 2017 Nelson Tan Leave a comment

Copywriting Mastery

Copywriting is one skill that defines the calibre of a marketer, and it is a form of communication that can make a break the marketer’s success in life.

If you can’t write good copy, you may have to pay through the nose to get your stuff to convert.

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It’s called Copywriting Mastery and in all its 77-pages arranged in 16 logical chapters, this amazing course is crammed with little known secrets the elite super-rich wordsmiths use to turn simple words in their adverts and sales letters into PURE GOLD.

This is a true investment in your business and your future, and you don’t have to pay $2,000 to get the essence of this skill. Find out how little it costs to have you banging out incredible sales letters in as soon as 3 hours from now!

3 Ways To Build Your Copywriting Swipe File by Abe Cherian

August 28, 2012September 26, 2024 Nelson Tan Leave a comment

A copywriting swipe file is a collection of sales letters and other creatives that have been known to convert people into paying customers.

Aside from googling older sales letters from big-name publishers and copywriters, here are 3 ways you can build your own swipe file:

1. Keep an eye on that “junk mail” you receive. In fact, try to get on lists that are related to your niche, to start getting different offers in the mail. For example, if you write for the health industry, subscribing to a men or women’s health magazine would be a great start.

2. Look at what made you buy. What phrase, offers, bullet points etc. were juicy enough for you to pull out your credit card and make a purchase?

3. Infomercials and radio ads. Although these aren’t print ads, studying how radio ads and—even better—informercials pitch their products is a great lesson in sales.

Take note of how they make their offers irresistible, how they back up their claims, the urgency and scarcity that’s often used, etc.