Category: Copywriting

Learn copywriting skills at very affordable price!

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Copywriting Mastery

Copywriting is one skill that defines the calibre of a marketer, and it is a form of communication that can make a break the marketer’s success in life.

If you can’t write good copy, you may have to pay through the nose to get your stuff to convert.

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It’s called Copywriting Mastery and in all its 77-pages arranged in 16 logical chapters, this amazing course is crammed with little known secrets the elite super-rich wordsmiths use to turn simple words in their adverts and sales letters into PURE GOLD.

This is a true investment in your business and your future, and you don’t have to pay $2,000 to get the essence of this skill. Find out how little it costs to have you banging out incredible sales letters in as soon as 3 hours from now!

3 Ways To Build Your Copywriting Swipe File by Abe Cherian

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A copywriting swipe file is a collection of sales letters and other creatives that have been known to convert people into paying customers.

Aside from googling older sales letters from big-name publishers and copywriters, here are 3 ways you can build your own swipe file:

1. Keep an eye on that “junk mail” you receive. In fact, try to get on lists that are related to your niche, to start getting different offers in the mail. For example, if you write for the health industry, subscribing to a men or women’s health magazine would be a great start.

2. Look at what made you buy. What phrase, offers, bullet points etc. were juicy enough for you to pull out your credit card and make a purchase?

3. Infomercials and radio ads. Although these aren’t print ads, studying how radio ads and—even better—informercials pitch their products is a great lesson in sales.

Take note of how they make their offers irresistible, how they back up their claims, the urgency and scarcity that’s often used, etc.

Little-known trick for boosting landing page sales

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In the close of your landing page, in addition to the “click here to order” hyperlink, provide a toll-free phone number as an ordering option.

Reason: according to a Search Marketing Now Webcast, 84% of companies close leads and sales from their website via phone.
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Source: BtoB Lead Generation Guide, p. 23.

A simple rule of thumb for copy length

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When deciding whether you need long copy or short, whether in a landing page, e-mail, or sales letter, follow this simple rule: short copy for generating leads, longer copy for generating orders.

“As a general proposition, an ad in which you are seeking only inquiries should be short, merely leading the reader down to the free booklet and the coupon,” writes copywriter Robert Collier, “whereas an ad in which you are attempting to make the actual sale should be long enough to tell all about your offer.

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Source: Collier, Robert, “How to Make Money at Home in Spare Time by Mail”, p. 154.

3 ways to increase sales letter readability

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1) Limit 80% of the words to 5 characters or less.

2) Make sentences 1.5 lines or shorter.

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Source: Target Marketing, 3/12, p. 14.

4 rules for writing credible copy

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Copywriter Ryan Healy offers these tips on how to get readers to believe your copy:

* Don’t use hype to sell your product.
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* Do not distort the facts.
* Don’t be hypocritical.

Bill Bonner’s copywriting secret

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Agora Publishing founder Bill Bonner uses the “IRS” (interrupt, reveal, sell) formula to write great copy:

1) Interrupt your audience with a big idea they haven’t heard before.

2) Reveal what it is you are talking about and how it connects to the reader.
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3) Sell by linking your big idea message to the product you are about to offer.

Source: The Copywriter’s Roundtable

5 Ways To Make Your Salesletters Easier To Read

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1 – Indent all your paragraphs 5 or 7 spaces.

2 – Use short paragraphs. Maximum paragraph length: 7 lines of copy.

3 – Write your copy in the tone and rhythm of a personal one-on-one conversation.

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5 – Use lists of features or benefits with bullets or asterisks.

Source: Jutkins, Ray, “Magic Marketing Minutes,” p. 27

Lift your direct mail response rates with lift letters.

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The lift letter, also known as a lift note, is the second, small letter that is sometimes inserted into a direct mail package along with the main multi-page sales letter. It often has a headline that reads something like, “Read this only if you are NOT interested in buying [name of product].”

The purpose, as its name implies, is to lift response. But what do you put in a lift note to achieve that goal?

John Forde suggests 10 possible topics and goals for lift letters:

1. To counter a key objection.

2. As a place to test your second-best or alternative headlines.

3. To give readers an extra testimonial.

4. As an endorsement (approved, of course) from an authority or a celebrity.

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6. To focus on the best aspect of the offer (premiums, guarantees, discounts).

7. To emphasize long-standing credibility (a formal letterhead might work well here).

8. To keep the message newsworthy. Let the lift note cover events that have happened since the initial mailing was written.

9. To underscore the ONE THING that really gives your product an edge over everyone else.

10. To emphasize track record, unusual and impressive credentials, or to make the benefits of the most important package feature especially clear.

Source: The Copywriter’s Roundtable.

3 ways to create a sense of urgency

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When you encourage prospects to act now instead of later, response rate increases.

1. One way to do this is to put a deadline on your offer.

Since 3rd-class mail takes an average of 2½ weeks to be delivered nationwide, make the deadline at least 8 to 12 weeks from the mail drop date. Alternatively, for any mailing that goes out September or later, a good deadline date is December 21.

Copywriter David Yale recommends emphasizing that the deadline date is final by adding the phrase “it’s too late” as follows: “This offer expires December 21, 2010. After that, it’s too late.”

For e-mail marketing, you can say the offer is good only if the recipient replies “today” or “this week”.

2. If you are not comfortable putting a deadline date on your mail piece, specify a time frame within which the reader must reply, e.g., “reply within the next 10 days”.

3. Or at least make it clear that this is a time-limited offer. Copywriter Milt Pierce suggests this wording: “But I urge you to hurry. This offer is for a limited time only. And once it expires, it may never be repeated again.”

Should you write your own copy?

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My answer may surprise you, but it’s enthusiastically “yes” IF these 3 conditions exist:

1. You are an excellent copywriter.
2. You enjoy writing copy.
3. You have the time to write copy.

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They know the product and the market intimately, because they live with it full-time. Half the battle in copywriting is really knowing the customer and the product, so the business owner or manager has the edge…IF he can write.

On the other hand, marketers who can’t write, don’t like to write, or don’t have time to write copy are better off farming it out to an agency or freelancer.

9 steps to writing a winning sales page

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Dynamo entrepreneur Ali Brown gives these 9 clear and accurate tips for writing powerful sales pages:

1. Establish credibility.

2. Address the potential customer’s pain.

3. List several benefits.

4. Demonstrate how an investment in the product will pay for itself.

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6. Create an incentive for customers to act in a timely manner.

7. Make a personal connection with the audience by including a picture and some appealing biographical information.

8. Offer a guarantee.

9. Add eye-appealing formatting and graphics to make the page visually appealing.

Can I show you a copywriter’s brain?

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Want to hear something just a *bit* crazy?

Here goes…

Today may be the day to:

* Put your entire collection of copywriting books up for sale on ebay

* Cancel your plans to attend that annual copywriting seminar

* Turn your stack of copywiting DVDs into drink coasters

* Clean your browser of every last copywriting blog, article, and site you’ve bookmarked over the years

Have I lost my mind, you ask? :)

Not at all.

It’s not what I’ve lost that makes me say these things, it’s what I’ve found.

It’s something I can only describe as the closest thing to a treasure map for copywriters I’ve ever seen.

Here’s the brief story behind what I’m talking about…

A guy by the name of Derek Franklin recently set out on a mission to learn everything about copywriting he possibly could.
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He bought gobs of books, expensive training courses, DVDs, and even tore through the Web looking for anything he could find related to the art of copywriting.

In the process of his journey, he:

* Collected all the best copywriting tips, techniques and concepts

* Eliminated all the fluff

* Eliminated all the redundant stuff (there was a lot)

And, here’s the BIGGIE…

* Organized all he had learned and collected into one of the most unique and useful documents for learning the art of copywriting that you’ll likely see for a long time

I can say without a doubt that it’s unlike anything I’ve ever seen!

Derek calls it (appropriately), The Copywriter’s Brain.

It would be virtually impossible for me to try and describe here what it is and how it’s used.

Fortunately, Derek’s put together a short video tour inside The Copywriter’s Brain.

If copywriting is part of your business or livelihood, then you’ve GOT to check it out by clicking this link to view the video now!

Could this be the best salesletter generation tool on the market?

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Sales Letters Creator

Mention salesletter writing and you’ll get all kind of negative responses. If salesletter writing wasn’t so important the majority of people would have abandoned the idea altogether in a heartbeat. But unfortunately salesletters still play an important role when it comes to business, and in a way your salesletter is like your very own digital salesperson. A lousy salesperson will not only fail to make any sales, it will indirectly tarnish your reputation as a professional.

It is a well-known fact that a small percentage of marketers can also be professional copywriters. They are easily paid up to 5, 6-figures for a copywriting assignment because their skill comes from writing from scratch. In other words, they are gifted. 100% pure human input always sounds more original than a salesletter that is churned from a software, but there are 2 big disadvantages:

1) It takes a lot of time to craft that ‘perfect’ salesletter.

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Softwares can still be helpful in lessening the impact of these 2 disadvantages. In fact, it would be easier for you to churn out a draft and then “tweak it manually” to achieve that perfect salesletter. In this respect, Sales Letters Creator is simply perfect for those who loathe the idea of salesletter creation or have never even tried writing one before. Simply put, anyone can do it, and you can produce a high-quality and highly-converting salesletters in half the time if it was done manually.

The best part about this generator is that they prepared a lot of great suggestions for your headlines and prompting questions which really saves you a lot of time. You simply fill in the blanks in pre-made templates and you are ready to upload them to your server. Not even a concern for graphics! You’ll be guided in every single step as you fill up the details of your salesletter.

Right now, you can access Sales Letters Creator for $150 less and you’ll be glad you did if that translate to more dollars saved in terms of your time!

Invent your own words

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Want to make your product stand out? Invent a new term to describe it.

Consumer example: Miller Brewing advertising its beer as “cold filtered”.

Business example: Mike Hammer called his approach to business improvement “re-engineering”.

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Disadvantage: new terms don’t always catch on, and if they don’t, they may not be clearly understood (i.e. “what is re-engineering exactly?”).

Source: The Copywriter’s Roundtable, 12/8/09.

Can you write a salesletter in 5 minutes?

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You need a salesletter to sell your product, service, or membership site. It’s that simple.

The direct response salesletter is THE tried and true advertising method. It has worked for hundreds of years in newsletter advertising and direct mail ads.

You create a web page with all the usual components…a headline, subheadline, story, features, offer, guarantee, and call-to-action, and get prospects to run directly for your ‘order’ button.

One small problem though…you don’t know how to write copy. Or maybe you just suck at it. Maybe it takes you weeks just to write a single salesletter.

No big deal, you say…I’ll outsource it. Great, pay $4000 for a copywriter to bang out a sales page in a couple of days. You launch a product and it makes you $5000. You only walk away with one thousand dollars…you could have made 5 TIMES as much if only you knew how to write a quick ad on your own.

Allow yourself to imagine you have an easy-to-understand roadmap to write a salesletter in just 5 minutes.

You do a little bit of research around the Internet (it usually takes about 15 minutes for me) then sit down for 5 minutes during a commercial break, bathroom break, or even the last 5 minutes before you go to bed.

Then your sales copy is done…$4000 saved!

I am not claiming that you will be able to write on the same level as the world’s top copywriters. Some people are just “born” to write ads that sell. But think about this…

Most copywriters will never even look at your product, or even look at your product enough to understand it. You are the BEST person to explain the benefits of the thing you’re selling.
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Luckily, there is a solution. Robert Plank’s “Five Minute Copywriting” instruction book shows you how to write a salesletter in just 5 minutes. It won’t be the best salesletter you’ve ever written, but it will be a salesletter that works and can take orders.

If you want to go back at a later time, this formula shows how you can make quick edits to the copy in 5-minute increments.

Do you have a finished product sitting around that isn’t selling…just because you don’t have a salesletter?

Are you sick of paying overpriced copywriting fees, just to get a half-assed salesletter that arrives PAST due, that you aren’t even happy with?

Nevermind the fact that you’ll have to go back to that copywriter, wait for him to make your requested changes, then wait around even LONGER until you get a revised edition of the ad…and repeat the process until you finally settle for something mediocre.

With “Five Minute Copywriting”, you’ll never have to wait impatiently for a salesletter again, because you are the one following this formula.

With “Five Minute Copywriting”, you’ll never waste another dime on copywriters, because you’ll do it all yourself.

With “Five Minute Copywriting”, you will enjoy even MORE free time than you do now, because that nagging sales letter will only take 5 minutes out of your life…instead of hours, days, or weeks.

Do yourself a favor and try out these simple instructions to write salesletters so fast, you’d think they were going out of style. I know you are curious. If you are prepared for a huge advantage over your competitors, click here.

Most incredible copywriting offer ever?

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Stopwatch Copywriting

There’s a reason why pro athletes watch so much game film…you learn more by observing things done “in the field” than you ever will in the lab.

With copywriting it’s the same deal. In other words, you learn more by studying great ads and learning what makes them great, then knocking off those “great elements” and using them in your advertisements and sales letters.

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What better than an experienced guide to lead you, step by step, (in video, no less), through some of the greatest advertisements and copywriting techniques?

Discover how you can create ‘near’ world-class ads in less than 3 hours that pull in as high as 13% with Stopwatch Copywriting. Enjoy!

Mastering The Art Of Writing Web Sales Copy That Sells.

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Knowing how to bring the essence of a message across through the things you write has and always been the success key of written communication, be it via e-mail, articles, sales copy forum posts, etc.

The sales copy is the forefront where a sale gets you the income. It is where copywriting is everything. Learning the science of copywriting can just take 3 weeks, just the format, headline, AIDA, call-to-action, P.S. etc., but the ART of it may take you 3 years to master. Terry Dean once mentioned a most effective way is to simply save all the sales letters that inspire you and hand-copy them to help you get into “the zone” and appreciate what the copywriter was thinking at that point in time. The main disadvantage is since this is a self-learning process, you may not have much of a bearing of what counts as real success unless you have the evaluation or guidelines for masterful copywriting.
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For that matter, Web Copywriting University presents a revolutionary formula for creating killer copy specifically for the web. Maria Veloso, director of Web Copywriting University and a widely acknowledged expert in web copywriting, is famous for her “Web Copywriting Mastery Course”—a one-of-a-kind program which runs for 6 weeks. Students have the option to become certified as a Master of Web Copywriting, provided they turn in all the assignments, meet all the requirements of the course, and pay a reasonable review fee. The Home Study CD Edition of the course has been released to the public. It is a 12-hour condensed version of the course. For $297, it is 70% less the course fee. However, consider that Maria’s hourly rate is $300 an hour, you are still getting $3,600 worth of instruction. The Web Copywriting Mastery Course is worth every cent for all the sales you could generate as a result.

About Billboard Advertising In China.

Nelson Tan 3 Comments

A Facebook friend is actually concerned I’ve been missing for over a week! And for that I’m grateful but I’m constantly on the move visiting some distant kindreds in Swatow, China. Now that I’m back I want to share an insight into how billboard advertising goes in China.

Super-size billboards erected along highways are a rarity in little Singapore, so they easily get my attention whenever I travel. The loudest things about billboards are normally:

1) A picture of a model
2) The product in his/her hand
3) The product name
4) The tagline

(Unfortunately, most Chinese companies don’t often have a URL to display, but this would be a receding trend.)

The tagline is what I want to touch on because the way they are crafted is quite distinct in China. Perhaps stemming from its roots in Socialism, most taglines have a “social cause” overtone or imply a benefit to society in general. Contrast this to a consumerism-based tagline like McDonald’s “I’m loving it”, or “Tell me what you want and you can have it all!” which is about “I, me and myself”.

Another distinctive feature of a Chinese tagline is its ‘couplet’ or dui lian form. Anyone familiar with the Chinese language would know this: a couplet comprises of 2 verses with an equal number of characters for each.

So how does a tagline in China read like? The best I can think of as an example in English goes like this:

“An apple a day
keeps the doctor away.”

Let me loosely translate one tagline I saw as:

“A kilogram of milk
strengthens the Chinese people.”

See? It reads like a couplet and implies a social benefit about keeping healthy. It doesn’t say how crunchy or juicy the apple is. Consumerism-based advertisements do exist in the media like the TV and magazines, but I reckon you might have a better chance at tapping into the Chinese psyche if you can craft a couplet tagline, that is, if you’re going to do business in the Land of the Dragon.

Discover how to write a highly converting saleletter in a day.

Nelson Tan Leave a comment

There are pros and cons to outsourcing copywriting. Let’s go over some reasons why writing your own copy is the best way for you to crank up your online income to the “full blast” setting…

Pain #1: Copywriting Is As Expensive As a Broken Bone With No Medical Insurance!

How Much Money Do You Flush Down The Toilet Every Time You Create A New Product? Let’s make a quick total…

* Product creation: $500 to $1500
* Sales letter graphics: $50 to $300
* Copywriting fees: $500 to $2500
* Estimated total: $1050 to $4300 per product.

The above shows an ‘average’ cost of $2675 per product. If you were selling a little $7 special report, do you know how many sales you’d have to make just to break even? 382 sales, that’s how many! Couldn’t you save a bundle if you knew how to do some of that yourself?

Pain #2: You Never Get EXACTLY What You Want When You Pay Someone Else…There’s Always A Compromise

You have to spend the time explaining what you want from them, wait for them to come up with a sales letter, tell them that’s not what you want…wait even longer…then REPEAT THE PROCESS.  All the while hoping your copywriter doesn’t hike up his fees for the extra time spent.

Pain #3: You Get Excited About It. You Can Do It Quickly

A freelance copywriter is in it for the money and he’s not going to be as knowledgeable or as excited about the topic, so he’s going to drag his feet!

Because you know the topic so well, you know what buttons to push.

Internet marketer and computer programmer Robert Plank has just revealed to me a quick and painless formula for compelling sales letters that will have your products launched and your web ites up and running in less than an hour!

With the simple directions in the Fast Food Copywriting special report, you won’t produce award-winning sales copy that takes months and months of painstaking work to write.

Instead, you will be able to consistently write satisfactory sales letters that are selling within a matter of hours…GUARANTEED!

Discover:

* What’s a stairway conversation and how is it so important to the way your brain works?

* What small change to Robert’s business allowed him to launch 20 products in 2007 (which is more than he had done in all his previous years of Internet Marketing COMBINED!)?

* Why you want to be the copywriting equivalent of a McDonald’s fast food worker…and NOT an artsy-fartsy gourmet cook (That’s DEATH!)

* How the word “wait” could have serious repercussions for your business and your lifestyle for years to come.

* How you can get your sales letter written in hours, not days or weeks, using the proven time-tested 7-step formula that I have printed and tacked up to his office wall.

* What one thing can weave your points together…that your high school English teacher NEVER told you. This is the crucial secret to linking the dots that makes your sales copy narrate smoothly.

* If you are on a time crunch, the one thing you probably SHOULD outsource.

Male Low Libido: tadalafil uk price Male Low libido explains a reduce attention in sexual activity. Even women can also use it for getting rid of impotency. cheapest cialis online The erection typically lasts long enough for a click these guys generic levitra couple to become pregnant after one year of unprotected intercourse. Our bodies act in response to wonderful nutrients and the acai berry certainly viagra for sale mastercard delivers. * Get others to write your sales copy for you, for free, no strings attached whatsoever!

* how to split-test the crap out of your sales letters to get them evolving and responding to what your prospects want…not what you “guess” they want.

* Why you need to stay far away from “the obsessive tester” and how to avoid becoming one yourself.

* One thing to watch out for with price testing…that could actually lose you money, but is an easy stumbling block for CONVERSION RATIO JUNKIES!

* My personal, never-before-explained secret to finding the best and most powerful phrases for your swipe file. I found 60 phrases in about 10 minutes using this technique.

* How reading your junk mail will help you find the exact trigger that gets people tripping over themselves to buy!

* Why you absolutely, positively must go back to a 4th-grade writing level to succeed.

* The exact number of words you need in your sentences to have the optimum psychological impact.

* The maximum length of time your video should run. It’s a lot shorter than you think.

* Robert Plank’s ultimate writer’s block cure for bullet points.

* How to end up with 5 to 10 PAGES of headlines, so you know the exact one to choose for the perfect fit!

* The perfect blueprint to crank out sales letters on an assembly line…by having others interview you in a very specific way!

* How “the way” you present the problem and solution in your copy could mean life or death.

* Integrate Parkinson’s Law, Natural Language Processing, and Time Travel for a copywriting method that just can’t be beat!

Let’s go over what you get in this incredible special report:

* Chapter 1: Explain the Problem and Provide a Solution
* Chapter 2: Follow a Formula
* Chapter 3: My Personal Formula for Copywriting
* Chapter 4: The Anatomy of Outsourcing
* Chapter 5: Split Testing
* Chapter 6: Build A Swipe File
* Chapter 7: Jumpstart Strategies
* Chapter 8: How Do You Write That Killer Headline?
* Chapter 9: Video and Other Gimmicks
* Chapter 10: Write the Damn Thing!

The contents of this special report are written just like a concise sales letter—you won’t find ONE unnecessary word in the entire manual!

Read more about it here.