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One of the most fun ways to grow your community AND your expertise is by running a challenge.

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Step 1: What’s Your Goal?

Before you begin planning your challenge, you need to fully understand why you are creating it in the first place. Challenges can drive sales, build your mailing list, fill your Facebook group, and many other things. If you are investing time into this challenge, it’s important to have your goals clear prior to planning it.

Exercise: Brainstorm Your Challenge Goals

Step 2: Know Your Participants’ Goals

What will your participants get from completing your challenge? What exactly is the end goal? Your participants will join your challenge because of the promised outcome. The more closely this matches their goals (and soothes their biggest pain points) the more successful your challenge will be.

Exercise: Step Into Your Clients’ Shoes & State Your Goals

Step 3: Determine the Price of Participation

Challenges can be free or paid, and their are pros and cons for each model. Decide which is right for you before you consider anything else.

Exercise: Consider Various Pricing Models

Step 4: Planning your Compelling Content

Challenges don’t have to be content heavy, but they may include live video or other short trainings. Once you know the format and how you’ll deliver it, it’s time to map out your content in advance to be sure your challenge meets your goal as well as the goals of your participants. Outline each day’s content here.

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Exercise: Create Your Challenge Scope

Step 6: Get them to Take Action

The best challenges have one thing in common. Their participants walk away at the end with results. The idea of a challenge is to accomplish a goal, as you found in step 2. Break your challenge down into daily action steps your participants can easily complete so they can move forward. You’ll end up with more raving fans if you can get them to complete the challenge. And daily action steps is a great way to do so.

Exercise: Determine Each Day’s Action Step

Step 7: Plan How you will Get and Keep the Momentum

In every challenge, you’ll have active members but mostly non-active. How can you keep more people involved throughout the challenge and excited about the process? This is the key to growing your community—active participation from all. And the plan needs to be in place prior to launching your challenge. How will you engage participants? Daily accountability? Daily prizes or drawings? Keeping people engaged takes more than great content. Will you reward the finishers for a job well done? Here’s where you’ll plan it out.

Exercise: Brainstorm Fun, Easy Ways to Boost Engagement

Step 8: Fill it Up

Your challenge won’t fill itself. Be prepared to promote it just as you would a high-ticket program, even if it’s free. Here’s where you’ll plan how you will get people into your challenge.

Exercise: Create a Marketing Calendar for Your Challenge

Step 9: What’s Next?

After the challenge is complete, it’s important to have a plan for what you’ll lead your participants into next.

Exercise: Map Your Challenge Funnel

Acquire your planner for the offer price of $19 which stays valid until June 30th and make it a valuable business asset today.

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As I continue to keep a lookout for quality PLR works, I want to let you know a package of 365 Self-Improvement Tips with which you can teach your readers how to improve themselves all year long.

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PLR Offer: “Minimize To Maximize Your Life” Trainer’s PLR Package

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PLR product creators like Alice Seba know for one thing, that to rise above their competitors, their PLR products must make it dead simple for fellow marketers like you to confidently and effectively launch their own high-ticket training program with all the training and marketing materials provided for.

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One of the buzzwords in the Healthy Living niche is ‘organic’. Most people, regardless of whether they’re talking about organic or natural, often stick to the term ‘organic’. Organic-based product means it’s just the way Mother Nature grew it, without chemicals or pesticides added to them.

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PLR Offer: Leverage the Power of Live Video

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