How long should SEOed web pages be?

According to the whitepaper “Top 10 Considerations When Planning a Website Redesign,” each page on a search engine optimized website should contain 200 to 500 words of text-based content.

Make sure none of the elements you want search engines to be able to crawl (headlines, body copy, navigation) are image or flash-based.
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Red Light/Green Light TRAFFIC…

Affiliate Bootcamp

Russell Brunson has been conducting a series of ‘live’ affiliate marketing training videos that are nothing short of awesome! This Friday he’s going to reveal why it’s so easy get traffic for SUPER competitive keywords using his “Red Light/Green Light” SEO strategy.
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The only way to rank in Google in 2012

 
 
 
 
SEO Link MonsterGoogle has been making MAJOR changes to their ranking algorithm (again!) over the last year specifically, and formerly high-ranking pages are dropping like flies.

In the year 2012, it’s going to be almost impossible to “luck” your way into ranking for keywords that send worthwhile traffic to your websites.
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If you don’t know what Google wants right now and beyond, you can bet other websites are going to outrank you and take the traffic that you could have potentially gotten.

Anyway, I want to let you know that SEO experts Brad & Matt Callen, and Dori Friend will teach exactly how Google is currently ranking websites, right now, in 2012 in a free webinar scheduled on Feb 6th, 8pm EST. Then they will release SEO Link Monster on Feb 7th.

I hope you’re able to listen in on the webinar. I can guarantee you’ll be glad you did. These guys know how to teach and their free stuff is easily worth more than paid stuff others put out.

Did you know this shocking fact about Google?

Incredibly, sites can actually have different positions in Google depending on who is searching for them!

“Several things can account for differences in search engine position results,” says my SEO guru Ed Taylor. “One factor is the Google server (data center) that is accessed. Google has many data centers around the world and they often have slightly different rankings.”

Another factor affecting the results you see in the Search Engine Results Page (SERP) is the location of your PC. According to Ed, this is especially evident on searches that Google deems of a local nature (i.e. a dentist). In the case of local searches, very often the Google Map setting will appear with a group of listings specific to the local area.
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Ranking differences can also result from the searcher’s computer settings. Computers that are logged into a Google account often display different ranking results that than those that are not. These results are influenced by the web sites the searcher has visited in the past.

Recommendation: The best way to view core Google indexes—the rankings uninfluenced by your browsing history and location—is to log out of your Google account, clear out your browser’s cookies and cache, and then perform a search on your keyword.

Download Traffic Travis SEO Software For FREE!

 
 
 
 
Traffic TravisI receive plenty of free gift offers in my inbox, but this SEO software is one which I have not uninstalled in a year and you can still download it for free while it lasts.

Yup, you heard me right. You can make use of all the powerful tools inside Traffic Travis without spending a penny.

It has so many wonderfully useful features that it’d be a drag to listen to me going on about all of them. I’ll mention a couple though, then you can watch the video tour.
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One of the features that I love, is that it will do an on-page SEO analysis of your web pages.

It’s almost like having an SEO expert look at your web page and tell you what you are doing right, and what you are doing wrong. And then give you solutions for improving your on-page SEO. Traffic Travis does all that.

And no, they didn’t forget the off-page stuff, that is all in the software too. Along with PPC competition analysis (find out what keywords your competition is bidding on in Google AdWords) and a lot more!

Here’s the video tour.

How to get more than 7200 keywords to send you traffic every month…

Backtrack SEO

You’re reading what I hope is going to make your year!

Jack Humphrey just uploaded the first course he’s done in a pretty long while. And this particular training has been 12 years in the making!

You see, he’s been ranking in the search engines pretty effectively for the last 12 years he’s been online. And he has a totally different way of doing it from any SEO expert you’ve ever read about.

While he’s taught many methods to his members and clients over the years, he’s never made them public in their entirety until today.

If you’ve seen any of his presentations where he shows his Google Analytics for Friday Traffic Report or any other sites, you’ve seen some pretty interesting numbers.

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(Many people are happy with 3 or 4 top 10 rankings.)

He figured he better come clean about how he does this and get those of you who’ve been after him to spill the beans off his back!

You can now learn exactly what he’s done to rank for thousands of keywords that actually send him traffic each month.

And if you think you know what it is, I guarantee that you don’t.

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Free Traffic From Google In 5 Hours!

How much more money do you think you could make if you could create a brand new site and have it sitting on page #1 of Google in just 5 hours?

If you want to see how YOU can do just that, watch this new video from Richard Legg who is an expert at SEO and traffic generation.

(And more importantly…FREE traffic generation!)

I’ve known Richard for quite a while now and have seen him dominate the #1 spot on Google for MANY competitive product launches.

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You know by now how important it is to get traffic to your sites. No traffic = No money.

These techniques work whether you have your own product, or are promoting products as an affiliate.

So if you want to learn the secrets to getting YOUR sites on page #1 of Google, then you need to see this

SEOLinkVine is LIVE! First 25 get free $997 SEO course.

SEOLinkVine is a brand new system for getting massive amounts of 1-way links to your site, pushing you to the top of Google as fast as possible.

This is the same system that got him over 29,000 backlinks, and roughly 2,500 daily visitors to a site on weight loss, which as you know is a highly competitive niche.

If you’re one of the few who are still skeptical about SEO services and products like this…You should rethink your mindset because this is the REAL deal, with real proof, and real results.

Check out some of the results after using SEOLinkVine.
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In Google’s eyes, you can’t get any more SEO-friendly than this. ;-)

You knew you wanted to grab your membership because Brad Callen and his SEOLinkVine team are also giving the first 25 members immediate access to a special “first mover’s” bonus that he sold for $997 at one time to a group of exclusive members.

Head over there now and grab a seat before the first round is sold out, as this is a first-come, first-serve basis.

$100,000 income from 10 customers?

SEM Business Blueprint

Obviously that level of income from such a small number of customers *may* seem a little unbelievable at first and to begin with I was a little dubious as well.

However, when I discovered that this strategy had been created by Steve Clayton and Tim Godfrey (2 guys renowned for their high quality material and innovative ideas), it suddenly caught my attention, especially when I learned that scaled up, the numbers stack up like this:

5 customers = $50,000

10 customers = $100,000

50 customers = $500,000

100 customers = $1,000,000

This is a VERY unusual type of online business, one that I had not previously thought of…and if you’re short of time be VERY sure to watch this short video because when you see the specific details, you’ll quickly understand how and why SEM Business Blueprint really works.

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Frankly, the FACTS speak for themselves…

– There is a huge market demand for this.

– The economic downturn actually BENEFITS this type of business.

– You don’t need to be an expert in Pay-Per-Click or Search Engine Optimization.

– You don’t need any additional investment.

– Between 5 to 10 customers will create a 6-figure income and allow you to quit your job.

This is conclusive proof that the potential here is extraordinary and I highly recommend that you check out this video as soon as possible.

On-Page And Off-Page SEO Factors

I’m pretty sure that you know that search engine optimization (SEO) can be very beneficial for your website.

Here are some of the benefits.

1. Your website gets seen as an authority in its field if it ranks highly on Google and the other major search engines. People just assume that Google knows best. Hence you get tons of traffic and clicks.

2. People tend to prefer clicking on organic search engine results rather than those pesky Google advertisements on the side. More clicks = more traffic = more money

3. It’s a long-term strategy that continues to give you free traffic everyday as long as you set it up right.

So now the million dollar question is. How can you go about performing search engine optimization for your website?

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So let’s get started on on-page factors first. These are basically the edits that you can perform on your website. Here are some areas that you can change to improve the on-page factors of your website.

1. Page title
2. Meta Keywords
3. Meta Description
4. Internal link structure

Just Google “SEO onpage” and you will see tons of tutorials on getting your SEO on-page all fixed up nicely.

Now off-page factors are a lot more tricky and time intensive. In a nutshell, having quality, relevant and huge amounts of back links from other authoritative websites help in your off-page factors.

Brad Callen reveals how he thinks about SEO.

Anyone who has a website obviously wants it to rank as well as possible with the search engines and especially with the largest search engine of all, Google. Getting a higher search engine ranking means more visitors to your site, which means more money for you. In this article you’ll get some very important tips for how to improve search engine ranking with Google.

The exact way to get a great search engine ranking isn’t exactly known. This is because Google uses a proprietary formula to rank websites and nobody knows what the precise formula is. Plus Google changes the formula regularly. But there are some important criteria that Google uses and if you concentrate on these areas then your sites will rank very well with Google.

1. Backlinks: One of the major criteria Google uses to rank websites is the number of links that go to your site. These links are called ‘backlinks’ since they lead back to your site. The more backlinks your site has the better it will rank.

2. Quality of content: You want to have good content on your site and you want the content to all relate. Google will look to make sure that you have related topics. The more related topics you have, the more information on one subject, the higher your site will rank. If your site is sparse of unrelated information then Google will penalize it.

3. Visitor’s time on site: Another important factor for search engine ranking, one that’s often overlooked, is the time visitors spend on your site. If people click on your site then immediately click back out then that tells Google that your site must not be any good. Therefore your site will get knocked down in the rankings.

4. Age: The longer your site has existed the better it will rank.
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These are the 5 very important tips for how to improve search engine ranking with Google. If you concentrate on these f5 things then you will improve your site’s rankings over time. The good thing (or bad thing depending how you look at it) is the higher you rank the easier it is to rise to the top. It’s like getting a giant ball rolling down hill. So focus on these 5 aspects for how to improve search engine ranking with Google, and you will see better and better results.

SEO Mindset

Hot off the press! Brad Callen, the creator of SEO Elite spent a great deal of the past year creating this e-book on how to get top search engine rankings in Google, Yahoo!, and MSN.

SEO Mindset contains 100% of everything he knows about search engine optimization and he guarantees you’ll be an expert yourself on how to get top rankings. Enjoy this one.

* SEO as easy as A-B-C *

If you’ve keep track of my occasional writings about SEO, you would have learned that it isn’t rocket science. There are at least 3 key SEO factors you must know at the back of your hand:

1) optimal keyword placement
2) HTML tags insertion
3) backlinking

But I’m afraid some folks may misconstrue SEO as a one-time assignment, as in, once you did the 3 things above, your pages will start to appear in the SE results.

In truth, SEO is a never-ending process, a journey, but surprisingly, SEO strategies haven’t really changed that much.

Again the part where webmasters fail is the lack of consistent SEO application.

The next question that comes to webmasters’ minds is: Well then, just which SEO strategies are worth applying consistently? I don’t have time, and I don’t want to do all that I can and then…no results!

Have you heard about Lucid SEO from David Congreave?

This is the perfect SEO guide to pick up (and it’s far more than an e-book). It boils down to the essence, helping readers who don’t know much about SEO to easily understand what they must do to maintain SEO performance.
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Lucid SEO skips past all the theory and gives you practical advice real people can understand and implement.

SEO isn’t mysterious, and you don’t have to be a propeller head geek to understand. The Lucid guys are regular people who figured out how to manhandle SEO and crush the search engines within a couple months.

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Web CEO: Leader In Search Engine Optimization Software

The all-new Web CEO 7.0—fast, reliable, intelligent and beautiful—improved functionality gives more possibilities, and user-friendly design makes it even easier working with. Click on the link to find a promo code which gives you a special time-limited discount!

Web CEO 7.0 is a full-range search engine optimization software with advanced site troubleshooting and web analytics functionality, consisting of 10 major tools that help you promote your site in search engines, intelligently analyze your visitors, and easily maintain your online estate. Encompassing search engine marketing, web traffic analysis, website management, and maintenance, Web CEO was developed for common people who want to enjoy uncommon results and expect more from their websites. Click here to download the free edition!

1) The choice of 100,000+ businesses. Web CEO stands on guard of the rankings of IBM and Motorola. These companies have no right to make mistakes. What about you?
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2) Simple and user-friendly. Packed with powerful features, Web CEO still can boast an ultra user-friendly interface that turns a novice into an SEO expert right away after installation.

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2 camps of people: opponents and advocates

The Opponents

Our encounter with these people almost come to an unpleasant experience…it so happens that we as individuals have different points of view over how to make money online.

The opponents simply say, “Internet marketers DON’T NEED SEO! Just keep on selling with sales page after sales page. Build that list, warm ’em up, pre-launch, viral-market, presell, educate, send one e-mail and watch for multiple ‘** You got a sale!’ headlines in your inbox!”

Money comes with a ‘THUD!’

The Advocates

The advocates are the success stories that make sure SEO does not just reap long-term intangible value, but is a part of a sales-conversion process or blueprint that literally translates traffic from “outer space” (random visitors from search engines) into real buyers. That’s real money results within a time frame. They also know that SEO has a larger impact on smaller niches where there’s less competition.

SEO Book

There are many books covering SEO for $10 to $37, but none of them are as current or detailed as the SEO Book by Aaron Wall. The SEO Book is an up-to-date 256-page e-book available for your immediate download for only $79. The SEO Book has recently included information about ranking well with social media tools like blogs, web feeds and tagging.

It is written to offer the latest SEO tips and techniques to novice to intermediate level search engine marketers. If you have been working with search marketing since 1995 this probably is not the book for you. Having said that, even if you are a long-time search professional you still would be able to learn about a few tips and see a few new tools you have never seen before. If you are already well skilled at SEO (and realize how profitable it is) then just one or two new good tips or tools should easily cover the cost of the book.

Nonetheless, it is still THE book on SEO that people talk about. Achieve killer rankings in as little as 90 days and save thousands of dollars on SEO professional service with SEO Book!

Jonathan Leger interviewed Aaron Wall to gain an insight into the SEO Master’s big-picture overview on search engines. Aaron reveals how he sees Google, MSN and Yahoo! as they are today, with links to several references and a page-full of free SEO tools in this report.

Are you an opponent or an advocate? You are what you believe. Take your pick :)

1 | 2 | 3 | 4

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The new post strikes back at 3rd placing!

Note: As search rankings change dynamically, whatever that’s being said about getting at no. so-and-so spot will be outdated. However, your ranking in relative comparison to a competitor’s tends to be seen as more ‘fixed’.

Following our “Smart Pricing Explained” post, Google de-indexed the error page and we wondered if the updated post might succeed on 1st-page result. Guess what, it ranks one ahead of the original source AGAIN!

This is definitely not luck, and before you start engaging us for SEO workshops, we can only reiterate that having a basic big picture of how Google ranks sites and pages with smart pricing is essential to getting properly started with SEO (refer to the post on smart pricing). It’s not like you have to pay $97 for clandestine info.

In fact, before you think you are no good at SEO, you should go into a “web stats” section within your web server CPanel and look for a list of key phrases that you are already indexed and ranked for.

Something like these statistics that I screen-captured from my own CPanel:

Long Tail Searches?

It doesn’t look like much, but the truth is every other day, at least 1 visitor somewhere is searching for something and we happened to provide it.

This is what the Long Tail of SEO is all about: the Age of Customization whereby people know exactly what they want, and they will go all out inquiring to get it.

The Long Tail Graph

Part of the Long Tail phenomenon is a “98% Rule” which Chris Anderson explains in his book to mean that no matter how much inventory is made available online, 98% of the items will sell at least once.

In this case, 98% of all pages from Internet Mastery Center Blog appear at least once in the search results for a key phrase it contains, provided they are already indexed in the search engine database, and some even rank on the first page for key phrases of secondary importance.
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Example: “Jay Abraham”, like “coca cola”, is too general a term. The more general a term, the more competitive it is to get ranked for it. The old adage remains true, that when someone types a key phrase that contains at least 3 words, you know that person is zooming onto something instead of window-shopping. The likelihood is there that s/he could be a buyer.

The trick is how to pre-empt what a possible buyer could be thinking. Answer: keyword research.

1. It’s open secret you can check for variations of a key phrase using research tools like Google AdWords Keyword Planner, WordTracker or NicheBOT Classic. Variations are kept as records because people EXACTLY type them in the search boxes.

2. Then choose a key phrase variation that best reflects the content of your new blog post.

3. Write your post in a way that wraps your key phrase in the first paragraph.

4. Conscientiously apply the practice of SEO writing until it becomes a solid habit. Awareness of your actions is everything.

Is it any accident that there are 3 searches for “jay abraham marketing strategy setting super summit” or “persuasive ads“? God knows! But that’s precisely business at the speed of thought…

And you need to pre-empt that thought by knowing all the most relevant keywords pertaining to your industry or niche at your fingertips.

That’s the end of today’s lesson! Have you learned something? We hope so. In fact, it is highly possible that there is already a long tail somewhere in your web stats and you may think it’s quite an accidental achievement, except that you now wish you’d optimize your key phrases further with some effort put in.

The next SEO post splits camps and it’s open to the floor for debate…

1 | 2 | 3 | 4

Why Google spiders love blogs and snippets too.

Back in the last SEO workshop, I consulted Shi Heng Cheong over a problem with our article directory: less than 20% of the pages were ever indexed (there were lots of supplementary results, but consider them ‘bastard’ pages).

I showed him this page, where if you scroll down and look to your bottom right, you see some links to 5 articles. That’s how we reckoned the spiders will dig deep via a “front door” page and index more pages. Anyway, the page is never meant to be a direct-response page and it will be deleted at an appropriate time. Learn what NOT to do from us gooroos!

Whether it was a coincidence or not, Shi mentioned something that relates to how article directories work. To solve the problem as best as we can, we must bring up the article links as a top-fold section AND include a writeout of the first paragraph as a snippet so that spiders can easily ‘look’ at the content for its indexing decisions.

To increase the ‘originality’ degree of the article, rewording the first and last paragraphs is just fine. That reminds me of an urban myth about teachers. During the busy exam season, teachers don’t read from start to end of every student’s essay. They scan through the first few paragraphs and give a mark according to that.

But can’t spiders look at every single link of a page? Aren’t they machines? What Shi said next completely knocked me of my chair and I have yet to find evidence of his explanation. Google is actually modeling spiders as closely to human eyeball movement as possible (surely that has to do with heat maps). Now…not one of us have any idea how googlebot can not only determine your page layout but also how visitors read through it just by ‘looking’ at your HTML code, but at least that gives us an insight into why Google loves blogs.

And the truth is layout and culture are the blog’s 2 best assets.

For one thing, the blog has an elaborate archiving system that takes away non-techies’ fear and hassle of uploading web pages via FTP and linking to them from the “front door”, so they can happily post away as frequently as they wish. The more frequent a blog (or site) is updated, the more often spiders come to look for food. The blogging culture precisely promotes originality because blogging motivates original opinions, thoughts and comments too. Chances are, when there is original content, would not readers scroll all the way down to read what they have missed out before? Would not spiders emulate readers’ behavior by ‘looking’ all the way down? And index new posts along the way? 1 post per page. We know spiders are more than happy to index 3 posts a day instead of penalizing you if you are that hardworking. As a saying goes, “The more pages you get up in the search results, the bigger your online presence.”

It’s true, as reflected by our own tracking of blog pages. We hope blogging may be an activity you would resolve to do more consistently to build up credibility, relationships and SEO too as you go along. We will type something concerning the Long Tail of SEO. This is amazing stuff, and it works. You will know how to get ranked on the first page for every possible key phrase combination. The “how to get noticed on myspace” in the previous post is one example.

Last but not least, the 4th run of the SEO workshop, to be conducted by Shi, commences on March 2nd and 3rd. There will be a lot more covered in the areas of on and off-page optimization, including press release optimization and social media marketing plus continual support and opportunities for idea exchange within the community. Register on this page. Having this SEO skillset will make things easy for you in the future.

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Smart Pricing Explained.

What is smart pricing? To put it simply, it goes like this: by comparison, the AdSense ads that are more relevant and pay better get to be displayed on the site or page that is more ‘established’ than another. The ‘establishment’ of a site/page is measured by:

1) the duration of its existence,
2) the quality of its overall content,
3) its PageRank,
4) the volume of visitors it attracts,

…among other metrics that are both known and unknown to Google sleuths. We mention this because we want to show you a real, practical example of smart pricing at work. This really surprises us.

Google “how to get noticed on myspace” and observe the top 4 results.

The original article is published by Lester Seah at his blog, Evolutionary Internet Marketing Success. We did not replicate his whole article on our first post, which has since been updated and republished as a new post (thus if you click the search result link, it comes up with “file not found”. The new post is here). All we merely did was copy wholesale his title and mention a link to his article in its rightful place with just one statement.

And what happened? We rank one ahead of Lester. Is justice served?

The no. 2 spot goes to Ezine Articles. It doesn’t matter there’s hardly any key phrase that remotely resembles “how to get noticed on myspace”. That article page alone already enjoys PR 6. Moreover, Ezine Articles is a famous article directory where many editors and publishers get involved. Notice the relevancy of AdSense ads on that page.

No. 1 result is myspace.com. This is “home court” result. That spot belongs to the boss.

Google will flush out that error page of ours and update its indexing of new pages. In the meantime, here’s your discovery. If Lester’s article was published on our blog first and got picked up by spiders before it was published on his, there is a chance the article may never get indexed on Lester’s blog, never mind 4th placing.

But that’s how Google defines quality. Spiders are happy to crawl an illustrious site like Ezine Articles a few times a day instead of one time in a few weeks for obscure sites. This could not have been demonstrated better other than with online news site. Have you had the experience of googling “anna nicole smith died” the moment you heard that news, and what comes in the search results?

Anna Nicole Smith died.

Certainly this is something that makes you go “hmmm…”

What the googlebot does is whenever it finds what it feels is a ‘new’ piece of content, it compares with ALL the pages that contain what it feels have very similar words and phrases and are already indexed in the search database. If it finds just ONE exact article in an established site, the latest version it come across will not stand much chance of getting indexed if the site does not pass the metrics as mentioned above. It will be chucked aside.

That is why originality counts.

That is why PLR articles are highly recommended for re-editing.

That is why you must ensure your content is indexed on your site first (give it some time) before you can begin submission at other places. The next best candidates are the average-performing directories. Again, give your article time for indexing, and move on to the better-performing directories. Logically speaking, it is supposed to be this way, but human nature is not meticulous enough to plan such an ‘organic’ move.

We previously asked this question in the Warrior Forum: will too much article submission result in a case of content duplication? We received one answer and it went, “Nah, don’t worry. The directory on the East Coast and the one on the West have 2 vastly different IP addresses, so it doesn’t constitute duplication.” Well, thanks. It is temporary relief to hear that.

Let’s move on to the next post with more SEO tips.

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