Writing A Positioning Statement

The purpose of a Positioning Statement is to create a short message that people will remember. If you want to get your message across, it has to be memorable.

The first sentence tells people what your service is and how they will benefit from it. The second sentence tells how your service is different from that of other firms.

The formula goes like this: [Name of firm] is a [category] firm that helps [primary clients] reach [primary benefits]. Unlike other [category] firms, [name of firm] specializes in [primary difference].

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Using this simple formula, you can get at the essential description of what your firm does that’s different from other firms, and make your message more memorable.

Source: PSMJ newsletter

5 Reasons Why Video Salesletters Work Like Charm!

Here is why video sales letters work so well for any market, especially for niche markets and local marketing. And why you should start using it in your marketing asap!

1. Novelty effect

First of all, it is a brand new marketing style which has a clear novelty effect for the customer.

Everyone got used to long text sales letters, but when people see the changing text and voice on the page, they become curious and want to find out more.

2. Web has gone multimedia

The customer wants to see, hear, and feel your offer! This can be done only with video. That’s why YouTube and online streaming, online TV, and stuff like that gained huge popularity.

Just look at how YouTube traffic boosted over the last years, and it continues to grow!

3. “Text sales copy blindness” effect

We live in the era of informational overload. We get so much information on a daily basis that we don’t even have time to process it, and become immune to all kinds of outdated ways of advertising.

Have you heard of “banner blindness effect”? We don’t see banners anymore, we don’t bother to waste time reading long sales copies. Call it “text sales copy blindness” if you will. We need to get everything right now, and FAST. Really fast. Only video can deliver that.

4. You control the sales funnel!

And here is one more trick for you, and why it works like magic.
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Maybe you noticed my video sales letters don’t have controls. You can pause it, but you can’t fast-forward or rewind. That’s how you keep your client to follow your selling routine properly. He can’t simply fast-forward to see the price and miss the whole offer because you did not even have a chance to build a value first. By using a video with no controls, you are in control of your marketing offer again; you decide when and how to treat the client properly, and how to prevent him from jumping to the conclusion before building a value.

Imagine you sell antique Stradivarius violins. However ,the customer jumps into your shop, sees the violin with the price tag, and runs away immediately saying, “Wow, that is a rip-off for such an old looking violin.” You didn’t even have a chance to explain that it was made by Stradivarius master himself. OK, you get the point. You’ve got to be in control to build the selling funnel properly!

5. Mind control tricks

Here is one more important reason.

The video sales letter involves a lot of psychology. You may be wondering why I read the text on-screen when doing video sales letter when you could just read it by yourself, but in reality that involves a lot of subconscious tricks when the information is delivered to the customer on different modalities. All my split tests showed that the video sales letter where I read the exact text you see on the screen works twice as well as other ways of presentation delivery like bullet points, diagrams, and charts. It all comes down to basic things like during childhood when your grandma would read you a book and you are all ears.

That’s why video sales letter is the way to go.

Moreover, it’s really easy to do. You don’t need any video editing experience, expensive video equipment. You don’t need to be on camera, and you don’t even have to record your own voice! I will show you how you can hire a perfect native English speaking voice talent for a dozen bucks to record the whole presentation for you!

Secondly, it is really fast to create. You simply need a PowerPoint and Camtasia recorder where you can set up everything in a matter of minutes.

The good thing is you don’t have to be a world class copywriter to create it. You simply follow a secret 20-step proven formula and apply it to your own product or service to make it rock! Believe me, the sequence is what matters!

And the best part is, you don’t even have to have your own product to enjoy the benefits of video sales letter marketing. Simply choose a product which offers high commission but has a low conversion because of outdated marketing approaches, buy a domain name on a good specific keyword for 9 bucks, put up a video sales letter converting this product, and put a direct buy now link to this offer! This is how you override that outdated marketing and make it rock, collecting huge affiliate commissions! I will show you exactly how to use this trick!

* Video Salesletter Guru *

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Attain Unlimited Powers To Achieve Massive Success

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When to send e-mail invitations for webinars?

When should you start sending e-mails to invite people to your webinar, and how many should you send? Consultant Leslie Davidson sends 5 to 6 e-mails starting no more than 3-4 weeks before the event.

“Consider sending at least a couple of e-mails in the week just prior to the webinar, when people are most likely to register,” advises Davidson. She says that 30-50% of registrations come in the last week before the webinar.
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Increase web revenues with people photos.

According to Internet marketing expert Amy Africa, the average user spends 10% more time on websites that have a lot of photos showing people. Reason: according to Amy, when we see other people’s eyes, we stay longer.

How does this translate into more online revenues? “The more you stay, the more you pay,” Amy notes. (That’s the same reason why Barnes & Noble now serves coffee and puts out comfy chairs for you to sit and read.)

Tip: You can find cheap, royalty-free stock photos of almost any image, including shots with people, at some of these online stock photo resources:

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Incredible story…Incredible video (watch now)!

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How Did He Get 122,400 Free Visitors?!

Neil Shearing has a great track record for selling products that people love. In fact, he sold his first e-book in 1997!

Now he’s created a “blueprint” for creating fast, free traffic based on a year he spent building blogs OUTSIDE Internet Marketing.

Get this…with just 97 blog posts in a YEAR, he managed to get 122,400 FREE visitors to a niche technology blog!
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Analytics Tool Review: GetClicky

An analytics tool is a fundamental part of an Internet marketer’s life. Through monitoring visits, traffic sources, bounce rates and conversions, a good analytics tool helps a you get an idea of how well you’re performing and how you should adjust your strategies. It also helps a marketer gauge results when you’re conducting split or multivariate tests.

One popular analytics tool is GetClicky and in this review, I’ll be talking about why it’s a top choice for most Internet marketers. What I like about it:

1) Presentation – GetClicky’s interface includes a dashboard that shows you reports on visits, actions made by visitors, time spent on site and bounce rates. GetClicky presents these figures in a comprehensible manner and if that’s not enough, it allows you to customize which reports you want to see on your dashboard.

2) Real-Time Data – Real-time analytics data is helpful in that it gives you the opportunity to change certain components in your web page or blog post depending on the data you get.

Here’s an example: if you’re in the middle of a launch and you see your landing page is getting attention only from your e-mail blasts, you may want to shift your focus to social networking sites such as Facebook or Twitter. By putting a Facebook ‘Like’ Button or a ‘Tweet This’ button on your landing page, you could easily spread the news about the new product you’re launching. Without GetClicky’s quick result tally, you could miss out on areas of opportunity and just find out about it when it’s too late.

3) Reporting Features – As mentioned earlier, GetClicky shows you reports on visits, actions and bounce rates. What makes this more fascinating is that you’re able to expand on your visits and action reports. For visits, you get to check how many unique visits and new visitors you have. For the Actions reports, you can find information about page views, downloads, outbound links, clicks and video. GetClicky tells you what’s going on, who’s visiting your site and what they do in it too.

GetClicky also shows you where traffic has been coming from. You can trace the visit geographically and you can find out which website linking to you referred the traffic. Lastly, it can show which pages in your site are common entry points for users. This will allow you to determine the factors that make a page a crowd-drawer.

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5) Application Programming Interface – GetClicky allows you to integrate your tracking data with other applications you might want to use. This is useful, say, if you want to create a custom widget for your WordPress site that shows data from GetClicky.

6) Visitor Espionage – GetClicky’s super-cool feature called “Spy” allows you to snoop in to whoever’s visiting your site. It tells you what they click most and which pages they visit most of the time. This is an awesome feature if you want to find out what component in your website catches the attention of your visitors. Also, it’s a great tool for finding out where you want to place ads or affiliate links.

7) Mobile Phone Feature – If you’re on the road and you want to be constantly checking on your real-time tracking data, don’t fret. GetClicky has a mobile phone version of its interface and you can access the GetClicky website and your account from there.

The Take

With real-time data and a user-friendly interface, GetClicky gives Internet marketers the opportunity to gauge their website’s success without delay. While it’s true that most of its features are inherent in other analytics tools, it’s the extras like real-time data and Twitter Analytics that make it unique enough to stand as a must-have. Overall, I would recommend it to anyone who’s serious about measuring success and improving their business based on accurate, credible data.

 

Your FREE 50-min outline for creating 12 highly-lucrative products

Information marketing is a mystery to a lot of people. But when you discover there are only 12 kinds of products and programs you can create, it’s not so intimidating and you can finally tackle them to start making money and sharing your message.

Brendon Burchard just released a video on this, and it’s awesome!

He really breaks it down, and explains the outline, process and MATH for making $100,000 a year with each product.

You’ll learn:

– The ‘Create Anything’ outline and script for creating your products
– 12 simple-to-create products and programs that bring in recurring revenue
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About the Facebook ‘Send’ button.

The Facebook ‘Send’ button allows users to share your content with specific people they choose in just one click. While the ‘Like’ button allows users to share content on their wall, visible to all friends and friends of friends (depending on the user’s settings), the ‘Send’ button allows users to choose to share the content with only a specific group of people.

Every user can share the page they are viewing on your website, by sending their friends a link with an image along with a short message, all this without leaving your website.

The ‘Send’ button also eliminates the need to look up e-mail addresses by auto-suggesting friends and groups the user belongs to.

Using the Facebook ‘Send’ button, the user can choose to post the content on a group wall he or she belongs to, send the content as an inbox message or create an e-mail.

Benefits

* Allows users to privately share your content with specific friends
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Traffic TravisI receive plenty of free gift offers in my inbox, but this SEO software is one which I have not uninstalled in a year and you can still download it for free while it lasts.

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It has so many wonderfully useful features that it’d be a drag to listen to me going on about all of them. I’ll mention a couple though, then you can watch the video tour.
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Here’s the video tour.

A Q&A on developing relationships in business.

This was asked in LinkedIn and I gave a shot with my answer. Hopefully you can gain some ideas:

Q: What does a business do while developing relationships to close business, in the short term? This is a topic no one wants to really addresses openly. I understand that there is a balance and that it takes time to harvest time spent to grow a business. Any thoughts?

A: I’m not sure if I can answer your question accurately, but I’ll try. By nature, most people won’t respond to a company or its staff unless it’s absolutely necessary, so the staff must do some things to maintain their interest or get them interactive, like:

1) Hold a lucky draw
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Welcome to PLR Assassin!

I quote directly from Owen Smith and Ranjit Binning’s welcome e-mail for members of their PLR Assassin site:

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Are you looking for the perfect Amazon auto-posting plugin?

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You know Amazon carries EVERYTHING and people worldwide trust the Amazon brand as a vendor. Install the WP Amaz-One plugin into WordPress gives you the freedom to set up more commercial blogs in niches you would never have previously considered.
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Simple WP plugin turns your blog into membership site.

One of the most powerful tools you can have is the WPDrip plugin, which allows you to provide specific content on specific dates to your members.

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Auto Backlink Bomb Review

Auto Backlink Bomb

Auto Backlink Bomb is a killer at creating backlinks to your site, which translates to more incoming traffic. How? It is basically a forum profile link submitter. With it you can register into forums which run on MyBB, SMF, Elgg and Expression Engine as well as the PhPfox platform. It already comes with some links built in for you (about 1500 links in total), but with the software you also get a link finder for scraping links from the above forum types, as well as a good guide on using it and a HubPages comment poster.

Who has ever thought of forum backlinks? You may have heard of search engine backlinks, comment backlinks etc., and having diverse types of backlinks surely help. Once you create a standard profile with ABB, the software will place a short bio and include a keyword (anchor text) link back to your site. So the whole concept is an automated way of building another type of backlink to your sites.

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A review of my autoresponder service.

 
 
 
 
AweberAn autoresponder allows users to schedule and send multiple e-mail messages in a sequence. This is helpful for Internet marketers who constantly have to maintain communication with their subscribers. One of the leading services that provide autoresponders is Aweber.

In the past 5 years, I’ve stayed with Aweber so I consider myself lucky that I don’t have to jump around several mailing services. Here’s why Aweber remains a personal favorite:

1) User-friendly Interface: Aweber doesn’t give users a hard time in the creation and management of its autoresponders through its user-friendly interface. The buttons and images represent their functions well, and if that’s not enough there’s a setup wizard that guides you through the entire process of creating your autoresponder. Basically, you won’t have to feel awkward when working with Aweber because you’ll find your way around it easily.

2) HTML Templates: There are 150 templates for Aweber’s autoresponders, and they’re still creating more. Its templates feature excellent color schemes that can match your company’s identity. If that’s not enough, you can also add your company logo and images to your messages.

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4) Aweber gives you details on which e-mail clients your subscribers use to read your message. This allows you to adjust your autoresponders’ formats to their needs for a better business.

5) Automation: Aweber allows you to set a schedule for your autoresponders to follow. Besides scheduling the days to send them, it also gives you the option to choose what exact time you want them sent. This is important because time is a determining factor on human behavior (which translates into conversion and open rate differences).

6) Signup form customization: You can segment your list as it grows with Aweber’s fully customizable signup forms. Aweber allows you to incorporate more than 20 fields with drag-and-drop ease to your signup forms. If that’s not enough, you can create two variants of signup forms and test which one’s doing better than the other.

The Bottom Line

Aweber has been in the e-mail business since 1998 and is still a popular choice for Internet marketers. There’s no substitute for that kind of experience, making Aweber an excellent choice for anyone who wants to take e-mail marketing seriously.