Tag: a/b split test

Save $40 On This Copywriting PLR Bundle

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Copywriting is a keystone skill for any online business owner. It doesn’t matter if you write your own copy or outsource; it’s important to know what constitutes “good copy”.

Piggy Makes Bank has put together a huge “How to Grow Your Copywriting Chops” PLR bundle. It includes 30 articles, 30 e-mails and 30 social media posts.

Here’s a sample of the article titles:

Why Every Business Owner Needs to Become a Good Copywriter
Copywriting Isn’t Just for Sales Pages
The Basic Rules of Copywriting You Should Almost Always Follow
Do You Have Copy Swipe Files?
Improve Your Copy Writing by Getting Feedback from Other Copywriters
Use A/B Split Tests to Improve Your Copy
How to Write a Highly Converting Headline
Why It’s Important to Invest in Your Copywriting Skills
Good Copy Becomes Great During Editing
4 Blogs You Should Read to Improve Your Copywriting Skills
5 Great Books on Copywriting That are Worth Reading
To Get Better at Copywriting, You Have to Write Copy
What You Need to Know About Crafting a Great Hook
Let’s Talk Features vs. Benefits
To Write Great Copy, You Have to be Crystal Clear on Who You’re Writing For
The Best Copy Won’t Do You Much Good Unless You Ask for the Sale
What Makes a Great CTA and How to Craft One
Let’s Talk Headlines – Tips for Crafting Attention-Grabbing Headlines
How to Use Urgency to Your Advantage to Write Copy That Converts
Why You Should Spend More Time Writing and Tweaking Your Headline Than the Rest of Your Sales Copy
Combined Copywriting Tips for E-mail
Copywriting Tips for Facebook Ads
How Copywriting Can Help Improve Your Social Media Presence
Why You Need to Include Good Copy Writing in Your Content Marketing Campaigns
Writing Copy for the Results Your Customers Want
Get Their Attention by Poking Pain Points
Don’t Be Afraid to Use Storytelling in Your Copy
Should You Write Your Headlines First or Last?

If that’s not enough content, you also receive an e-book with complementary workbook “The Anatomy Of A Great Sales Page” (6,032 words) that will teach your readers about:

The Headline and the Hook
Show Don’t Tell
Overcoming Objections
Asking for the Sale

To recap, you’ll get the full 30 articles as a Word document, text files, and the article content turned into a meaty e-book that you can share as part of the content series, or use as a stand-alone product. You’ll also receive 30 e-mail messages to promote the blog posts, and an e-book and workbook combo.

And when you act now, you’ll get $40 off at checkout when you use coupon code “COPYCHOPS“. Grab your license now before this coupon expires at midnight EST on Thursday, June 20, 2019.

Next-gen click tracker, rotator and link manager

Nelson Tan Leave a comment

 
 
 
 
ClickMagickWant to let you know there’s a killer new service called ClickMagick. It’s the next-gen click tracker, rotator and link manager that not only tracks all your clicks but makes them an average of 56% more profitable!

– It cloaks & tracks all your links, traffic & conversions

– It has 3 different kinds of advanced link rotators

– It lets you setup and do A/B split-tests in seconds

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– It provides insights into your traffic ‘quality’ & helps combat click fraud and ‘scammy’ traffic sellers

That’s not even the best part…

It also lets you add custom popups, timers and other content TO ANY PAGE to help you make more money.

Even affiliate links and sites you don’t control!

There’s nothing else like this out there. Check it out for yourself.

This Is Weird But True by Bob Bly

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A situation I run into from time to time is a client who doesn’t want me to use the word “free” because they feel it is somehow low class, sleazy, inappropriate, or dated.

“We want to convey a higher class image,” they will explain.

They then ask me, “Wouldn’t it be better to say ‘complimentary’ instead of ‘free’?”

After all, they implore me, “complimentary” says free but without using the declasse word “free”.

To put this issue to rest once and for all, listen carefully…

“Free” is one of the two most persuasive words in the English language. (The other is “you”.)

You should use free as much as you can, as often as you can.

And you should always say free, never the snootier “complimentary”.

Everybody understands free and responds to it.

Some people actually think “complimentary” means “giving a compliment”.

The great, late 20th century copywriter Bill Jayme believed you could never say free too much or too often.

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Some grammarians complain that we copywriters are redundant when we write “free gift” because all gifts are free.

Yet in a split test of “free gift” vs. “gift”, the free gift pulled a greater response. Apparently, it helps to remind and reassure people that your gift is free.

If your argument against using “free” is that you market to a sophisticated audience and so using “free” would be talking down to them, let me disabuse you of this notion.

JH, a friend of mine who worked in a medical ad agency, specialized in creating mailings inviting doctors to a free symposia.

One day he found a pocket calendar he could buy wholesale for a dollar. He then did an A/B split test where “A” was the invitation only and “B” also offered the pocket calendar as a free bonus for attending.

The “B” test cell with the free calendar offer out-pulled the “A” test cell without the premium sixfold.

Online, take pains to not abuse the meaning of “free” or use it inappropriately.

For instance, many marketers say you can get a “free 30-day trial” of their product…but to do that, you pay with your credit card up front. Therefore it’s only free if you return the product for refund.

The proper way to phrase this is a “risk-free” offer. Any time you say “free offer” and then ask for the customer’s credit card, you instantly lose credibility.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.