Tag: adwords advertisers

Probably the coolest keyword research tool I’ve ever seen.

Nelson Tan Leave a comment

PPC Web Spy

I just had to tell you about a brand new, free keyword research tool that Brad Callen just released.

It allows you to uncover and view the AdWords keywords of ANY AdWords advertiser! Basically, it’s a small file that gets installed into your web browser (i.e. Firefox).

When you do a Google search, the software automatically places a “view keywords” button below every single AdWords advertiser.
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Click the “view keywords” button and really neat popup window appears that not only shows you the keywords that any AdWords advertiser is bidding on, but it also shows you a TON of other information, like how much they’re paying per click and so on.

It’s awesome.

Anyway, here is the link where you can download the software, and it doesn’t cost anything.

Google’s Pay-Per-Action programs in beta test…

Nelson Tan Leave a comment

J.P. Schoeffel of Niches-In-A-Box just got a great piece of news concerning AdWords/AdSense: Google is beta-testing CPA ads and text link ads on the US market currently. There will be new implications to working in both programs.

For AdWords advertisers, they will be able to bid for an action, and not only for a click! This is a HUGE difference, meaning you won’t have to fear paying for all this useless clicks. In addition it will lower the “click fraud” syndrome which is a real pain with AdWords.

An action could be :

1) a lead: you will pay when the visitor has completed the form, thus becoming a ‘real’ prospect you can follow-up. The value of your bid is now connected with the potential lifetime value of your lead instead of the nanosecond value of the visitor’s click to your website. I think this spells a positive sign for opt-in pages. Is Google doing a turnaround in its perspective towards opt-in sites?

2) a sale: it’s a disguised affiliate program. But imagine the profits it could generate (especially in non-IM related niches). You will offer $5 or $10 for each sale generated. Don’t you think you will find publishers for your program?
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For publishers, Google is trying out a new type of text link ad. It will be a few words of text that will be inline with your own content. It will be transparent, and your visitors will not be able to know it until they click on the ad.

For example, you will have an article. Inside a sentence, you will have a ‘natural’ sequence leading to the “action form” the advertiser bids on. If the visitor completes the action (lead, sale), you will be paid for this.

It’s kind of what some scripts do by embedding ClickBank product ads inside your content…the main difference is it will be much more relevant than most of the products that are presented as not so related to the content.

We keep you posted as new development arises.