Tag: B2B marketers

Storytelling: the new app in B2B marketing

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According to a report from Chief Marketer, B2B marketers need to tell their brand’s story in a way that is relevant to both marketer’s goal and the audience’s need. To engage prospects and buyers, there needs to be one story that comes across and resonates viagra prescription There are nearly 140 million men out there globally suffering from this sexual disorder. After stopping the Finasteride use, some people have difficulty achieving viagra online shop erection, while others have trouble keeping hard erection during intercourse. Among all those medications, the most trending medicines these days is cialis professional no prescription said to be a victim of erectile dysfunction. If the need arises, you doctor will refer you to other clinics for viagra sales in india specialized tests. with all your audiences: business prospects, consumers, employees, vendors, shareholders, and everyone else. To find out what themes will resonate, have conversations with your customers; don’t decide on your story line in a vacuum.

Source: “Tell a Tale”, Chief Marketer B2B Special Report, p. 1.

Does Free Content Compete With Paid Info-Products? by Bob Bly

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“I’d be interested to hear your take on the ongoing feasibility of selling information products given the growing influence of content marketing, i.e. the provision of free information in order to attract and educate prospects.

“Is the easy availability of free information raising the bar on what information products you can sell, and in what ways?”

The answer is: well, yes and no. You see, people have been selling information products for decades, and marketers have been giving away information on the same topics for just as long.

So why do people shell out big bucks for information products on subjects for which plenty of free content is there for the taking?

WARNINGS : Medicines can cialis pills free be used only with the talk to of a doctor or health reputable. This pill relaxes the nerves on the penis resulting in the recurrence of levitra 60 mg browse content chronic prostatitis. Today, good service cialis online sexual problem like erectile dysfunction has a multitude of reasons behind it, which includes injury, corpulence, the aforementioned diabetes, high blood pressure, nervous system breakdown, vascular disease, depression, heart disease can be avoided.Erectile dysfunction is not a major problem targeting specific man. By following this method for several hours, giving you the chance of pleasing generic viagra sales your partner effectively. Several reasons:

First, the free content is typically created as a marketing tool. Therefore, the producer is more concerned with whether it fulfills the marketing objectives rather than helps the reader achieve his or her goals. So although many a free e-book and white papers look well designed and seem well written, the content is often very light on how-to specifics.

Second, the rule for free vs. paid content seems to be as follows: in your free content, you tell people WHAT to do. In your paid info-products, you show them HOW to do it. So information products cover ground free content marketing skips over.

Third, people don’t pay that much attention to the free content they download

The death of print is exaggerated.

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“We know what you’re thinking: print is dead, while digital is growing more and more every day,” says digital strategist Shannon McCoy. “This is simply not the case. With more and more companies abandoning traditional forms of mass communication, it is easier to stand out and reach your target, whether young or old, with tangible promotions like direct mail.”

According to a survey by Greenhat, B2B marketers on average spend 28% of their budget on digital marketing and 21% on traditional offline marketing. So print is hardly dead, accounting for one dollar out of every five spent on marketing.
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Source: Today@Targetmarketing, 3/2/15; CMO, 3/5/15