Cindy Bidar – Internet Mastery Center Blog

Save 83% on these must-have checklists to manage your business.

December 24, 2023March 25, 2023 Nelson Tan Leave a comment

Do you ever wonder why some business owners seem to get so much done? Why they never seem to run out of energy or inspiration? How they always show up consistently in their content creation, branding and profits too?

They don’t have secret superpowers, but they do have good systems.

Yes, systems. Checklists to follow. Workflows that consistently produce results. Templates and other tools to make the day-to-day running of a successful business easier.

Cindy Bidar has built a thriving online empire teaching other creative entrepreneurs owners how to better systematize and manage their businesses, and best of all, she makes it so simple that anyone can follow along.

Her popular toolkits are a good example of how easy she makes it to succeed, and this week only she has created a must-have resource bundle you’re going to want to add to your own workflows.

Learn more about the Simple Systems Toolkit Collection here.

Here’s what’s included inside:

• 44 complete, done-for-you workflow checklists to quickly and easily document your systems and processes and train your team.
• 8 useful resource checklists to finally put an end to your decision-making frustrations. These checklists are the answer to Cindy’s favorite business tools.
• 10 idea-generating checklists so you will never again have to ask, “What should I do next?”
• 18 fill-in-the-blank worksheets to help you make decisions, design offers and more.
• 8 pre-written e-mail templates so you won’t waste time wondering how to approach other business owners, how to onboard new members, or how to save the sale.
• 4 additional trackers, calculators and even a Trello board template to make managing everything a breeze.
• The Easy SOP Workshop replay to help you get and stay organized in your business.

Go here to save 83% on all of these plug-and-play resources for managing a profitable online business.

[60% Discount] Discover how to create and sell simple info-products (no design skills needed)

August 27, 2023November 17, 2022 Nelson Tan Leave a comment

These days it might feel like everyone is talking about courses—how to create them, how to launch them, how to turn them into 7-figure empires.

What they’re not talking about is how much work that can be, even for a tiny course.

You have to create videos and figure out hosting for them, and how people will get access to your course (which can be costly). If you’re new to this whole online thing, that can be overwhelming to figure out.

And low-content products? Not much better. Sure, you don’t have to do video and set up a course platform, but what if you just don’t enjoy design work?

There’s a third option that few people talk about though, and that’s the simple information product. Things like:

• Checklists that help your customers learn or remember a process.
• Templates to make their work faster and easier to complete.
• Worksheets to help them solve a problem or achieve a goal.
• Plug-and-play workflows to make setting up essential tools easier.

Simple Info Products That Sell

Cindy Bidar has a brand new course out, and it’s all about creating Simple Info Products That Sell. In this 7-lesson course, Cindy is going to take you by the hand and teach you everything you need to know about planning, creating, and selling a simple info-product. She’ll even show you how to do it from start to finish using free tools you probably already use every day.

There’s no complicated technology to learn (or pay for). There’s no months-long writing and recording process. You can literally get started today, even if you’re brand new.

Use coupon code “SIMPLE” to get 60% off!

[Dime Sale] The one skill every online business owner has to learn

March 28, 2023April 16, 2023 Nelson Tan Leave a comment

Everyone (and I do mean EVERYONE) talks about how important it is to create a lead funnel to grow your mailing list.

They’ll tell you what to include in a lead magnet. They’ll tell you how to nurture your new subscribers. They’ll even tell you how to sell to subscribers once you’re done nurturing them.

You know what they don’t tell you? How to actually set up the system.

I’m talking about nuts-and-bolts kind of things that you MUST DO before you can nurture anyone at all.

Which pages do you need to have? How are they connected, and why?

How does a visitor to your site actually get added to your list? Do you need a form? A page? Something else? How does it all work?

If you’ve ever spent way too long (as I have) with 35 browser tabs open trying to figure it all out, then you’re going to love this new training from Cindy Bidar—and you’re going to absolutely adore the price too.

Opt-In Funnel Quick Start Guide

She has released a brand new Opt-In Funnel Quick Start Guide, and it’s everything you’ve been looking for to help you finally figure out this whole funnel setup thing.

It’s fast: You can learn her process in just a few minutes.

It’s flexible: Whether you’re offering a PDF or a video sequence or even a free discovery call, this setup will work for you.

It’s scalable: Once you know the steps, you can easily add this system to your business systems, or even hand it off to a trusted VA to complete it for you.

AND it’s an amazing bargain at just $9.50.

Imagine learning a skill you’ll use over and over again as your business grows, and all for less than $10. I can’t think of a better investment to make, especially if you’ve been frustrated by funnels in the past.

Use code “FUNNELQS” here to snag your copy today. It comes with video walkthroughs, checklists, worksheets, and a Trello board. All you have to bring is your lead magnet.

Create a responsive, profitable e-mail list (here’s how).

January 13, 2023March 9, 2022 Nelson Tan Leave a comment

When I first got started online, the one thing I wished for more than anything else was a plan I could follow.

I learned bits and pieces here and there, but putting them all together in some kind of order felt impossible. It was like putting together a jigsaw puzzle without the benefit of having a photo to work from.

And the hardest part? Building an e-mail list. There were just so many moving parts. Lead magnets and opt-in forms and autoresponders and traffic and…well, you get the idea. Maybe you’ve experienced the same frustration.

If you’re struggling to put all the parts together in a way that makes sense, I want to introduce you to Cindy Bidar’s “Email Marketing Fundamentals“, because it’s going to be such a big help to you!

This 3-course bundle covers everything you need to know, from soup to nuts.

First, Cindy walks you through creating a compelling lead magnet in “Lead Magnet Makeover”. When you get this right (and she’ll show you how), you’ll fill your list with ideal customers who are eager to buy from you. That’s something we all want, right?

Next, her “Opt-In Funnel Follow Ups” offers a complete autoresponder sequence designed to boost engagement and make sales. All you have to do is copy and paste the e-mail templates and fill in your own details. It doesn’t get any easier than that.

Finally, you need eyes on your opt-in forms and pages, and that’s what “The Six-Figure List Building System” is all about. Cindy will give you the strategies (and plenty of real-world examples) she and other successful online business owners are using right now to grow responsive, profitable e-mail lists from scratch.

If growing your e-mail list is a priority (and it should be), you’re not going to want to miss this one. Get “Email Marketing Fundamentals” before the price goes up.

[82% Discount] Help your audience launch and grow a business in 2023

December 29, 2022December 28, 2022 Nelson Tan Leave a comment

“Where do I start?”

That’s what most new (and even some more established) business owners want to know.

You have an idea. You have an audience you want to serve. Maybe you even have a product or a course you’ve created.

But now what?

Where do you go from there?

It seems so simple to start an online business, but the reality is, there are 6 areas that need your attention if you want to grow a flourishing online business.

You need:

1) A product or service to sell.
2) A content creation plan that attracts your ideal customer.
3) A traffic-generating system to drive customers to your most important offers.
4) Sales funnels that turn browsers into buyers and buyers into lifelong fans.
5) An e-mail list that allows you to stay in touch with your community.
6) A system for intentional improvement so you can continue to grow.

These are the 6 pillars Cindy Bidar teaches throughout her Internet marketing career, and to celebrate 2023 and to help you start the year off on the right path, she has decided to bundle together 6 of her best courses for one low price. The 2023 Business Success Blueprint is a step-by-step system that walks you through each of the elements of a successful online business.

No matter at what stage you’re right now, you’ll find the tools and strategies to get you to the next level, just by following the path.

You get all 6 popular courses (a $564 value) for just $97:

1) Lightning Fast Launches: Discover the must-have pieces for a successful product launch, plus what you can let go of for now, in the interest of just getting it done already!

2) Content Creation Blueprint: Fast and easy strategies to write more, sell more and work less. Inside you will find 6 video and audio lessons, 2 done-for-you Trello boards, 5 printable worksheets and checklists and much more.

3) The Six-Figure Traffic System: This step-by-step plan gives you the tools you need to create a customized traffic strategy that attracts high-quality visitors to your most profitable pages, without spending money on paid ads, wasting time on social media or publishing crazy amounts of content.

4) Funnels 101: Forget what you think you know about building funnels and let me teach you a very simple set up that anyone can replicate in any niche or industry. Once you have that in your skillset, you’ll start to see improvements in list building and sales too.

5) The Six-Figure List Building System: An e-mail list is your most important business asset. It’s what ensures your continued success and profitability. It’s also the most daunting project to do—especially when you’re new. The Six-Figure List Building System makes it easy.

6) A License To Print Money: Growing a wildly successful online business comes down to one thing: leverage. When you fully understand what’s working (and what’s not) you’ll finally be able to step into the CEO role and from there…anything is possible.

The 2023 Business Success Blueprint is only available for a short time, so don’t delay. Make 2023 your year to launch and grow a wildly successful business.

Subscriber counts don’t matter, but e-mails that sell, do.

December 10, 2022February 17, 2022 Nelson Tan Leave a comment

By now you know the importance of building an e-mail list. It’s not a secret, after all.

But then what? How do you actually write sales e-mails that don’t annoy your subscribers and make you sound pushy or scammy?

In other words, how can you actually earn a profit from your mailing list?

Turns out, selling with e-mail is a skill anyone can learn, and I can’t think of a better person to learn from than Cindy Bidar.

For years, Cindy’s primary marketing channel has been e-mail. She has written thousands of e-mails, and firmly believes that you owe it to your subscribers to make offers to them. What’s more, she has perfected the art of writing sales e-mails that never feel forced or pushy, and her subscribers actually look forward to receiving her daily e-mails.

Selling With Email

In her new course, “Selling With Email“, Cindy is letting you in on all the strategies she uses to:

• Craft engaging e-mails her subscribers actually want to read
• Click the ‘send’ button with confidence every single day
• Write useful (and profitable) e-mails quickly
• Create a compelling sales pitch by including just 3 elements
• Transform even the worst first drafts into an e-mail you’ll be proud to send

Here’s what’s included inside “Selling With Email”:

• 5 video lessons quickly teach you what top e-mail marketers know about profiting from e-mail even if you think your list is ‘unresponsive’ or you “hate to sell”.

• Transcripts and downloadable audio files for each lesson. Download the audio to your device for listening on the go or print the transcripts for offline reading.

• Lesson workbooks with checklists and exercises to reinforce what you’ve learned. Print them out for offline use or fill them out right on your computer.

• AND answers to your e-mail marketing questions too! Just post a question on any lesson where you’re feeling stuck, and Cindy will pop in with an answer for you, typically in less than 24 hours. You just don’t get that kind of support in other low-cost courses!

[60% Discount] Don’t create another product until you do this

October 6, 2022December 8, 2021 Nelson Tan Leave a comment

Do you ever feel like you’re on a never-ending treadmill of product creation and launch?

It’s pretty common for course creators to feel that way. Just when you get one product finished and out there, it’s time to start on another.

But what often gets overlooked is ongoing promotion of our existing assets. You know, those products and courses that are sitting on a virtual shelf gathering dust because no one knows about them.

Sale Event Strategies

My friend Cindy Bidar wants you to dust them off and throw a party for them, and she’s going to show you how in her brand new training, “Sale Event Strategies“.

In this 8-part video course, you’ll learn:

1) The biggest benefits of running sales (and it’s not all about the money either)

2) 5 sale event types anyone can copy (with profitable examples too)

3) How to properly schedule your event for maximum sales and minimum headaches

4) How to set and achieve your sale goals (even if you’ve never held a sale before)

5) Hands-free promotional strategies to improve your results with ease (including one that can boost your revenue by as much as 50%, and hardly anyone does it)

6) How to implement continual improvement in your events to increase your year-over-year results

Right now, Sale Event Strategies is on sale for more than 60% off when you use discount code “SALE” at checkout.

If you’re tired of seeing your best products and courses sitting on a shelf and not getting the love they deserve, this one’s for you.

[$40 Discount] Stop over-complicating this

July 12, 2022July 11, 2022 Nelson Tan Leave a comment

If marketing your business feels overwhelming, too complicated, or you just don’t know where to even begin, you’re not alone.

In fact, marketing is the number one concern for both new and established online business owners, and not because there are a lack of options. Instead, the biggest problem is that there are too many choices.

Everyone you talk to has a different opinion on what must-do marketing strategies to add to your arsenal. The result? A list of dozens of potential strategies that would take hundreds of hours to complete. What’s worse is you’ll hate doing most of them and your audience won’t respond well either.

No wonder you’re overwhelmed. But what if you could have proven ideas you can use to get the word out about your business, whether you’re brand new or you’ve been in business for years…

A step-by-step planning process to help you choose the right methods for your unique personality, your market, your goals and your comfort zone…

Answers to your questions, so no matter what hurdle you’re facing, you won’t stay stuck for long.

Shoestring Marketing

That’s what Cindy Bidar is offering you in her brand new workshop, “Shoestring Marketing“. You’ll walk away from this ‘live’ training call with an action plan you can implement immediately, no matter what stage of business you’re in.

Best of all, there’s no costly ads to buy, making this the perfect choice for budget-minded business owners.

The ‘live’ workshop takes place on Tuesday, July 19th at 2pm Eastern (US) time. Don’t worry if you can’t make it ‘live’, a replay will be provided, along with a workbook for self-study.

Act fast though. The early-bird pricing expires on Sunday, July 17th.

How to create recurring income in your business

July 8, 2022September 10, 2021 Nelson Tan Leave a comment

Does every new month feel like starting from scratch?

Once again, you have to figure out your marketing, and how you’re going to make enough money to meet your budget.

It might feel like that’s just the nature of being in business. Everyone faces the same thing, right?

What if instead you had a predictable income base you could count on? What if you knew that no matter what else happened during the month, you’d still earn 4 or even 5 figures, without doing any marketing or sending a single e-mail?

That’s what having a membership site can mean for your business.

Of course, membership sites are big, hairy monsters to build and manage, and (to hear some people tell it) they’re just not worth all the trouble, but Cindy Bidar tells a different story.

She has been running her popular Six-Figure Systems membership for 3 years now, and it continues to grow month after month. With nearly 500 current members, it sets her up for stress-free finances every month, and she has perfected a system to keep it running with ease.

There’s no big team of contractors to manage (unless you want even more time freedom, which is totally do-able).

There’s no techie headaches to deal with (thanks to choosing smart, well maintained systems right from the start).

And she’s not working 100 hours each week to get it all done either.

Membership Site Mastery

This week, Cindy is pulling back the curtain and revealing exactly how she built and continues to grow her membership with a brand new course, “Membership Site Mastery: Plan, Build, And Grow An Online Membership“.

Imagine starting every single month knowing your bills were paid and your savings account was fully funded and your community was being served in a powerful way that helps them grow too.

That’s what adding a membership site to your business can do for you.

If you’re ready to scale your business and put an end to those feast-or-famine finances, you’re not going to want to miss out on this one.

Must-have business-building training by Cindy Bidar

June 24, 2022August 31, 2021 Nelson Tan Leave a comment

Cindy Bidar is putting her popular 6-Figure Systems membership on sale. You don’t want to miss this blink-and-you-miss-it time-limited offer!

6-Figure Systems is the no-nonsense, step-by-step approach Cindy takes to build her lucrative online business. She’s not talking about theories or unproven strategies.

If you don’t know Cindy, she worked for years with some of the biggest names in online marketing before taking what she learned and launched her own 6-figure empire. Now she’s teaching others the systems and processes she uses to manage her growing business.

I can’t think of a better person to learn from if you’re serious about building your online presence.

Here’s what members receive:

• 40+ courses and template packs to take you from no business to 6-figures and beyond. You’ll learn e-mail marketing, product creation, list building, sales funnel development, copywriting and so much more!

• 20+ done-for-you Trello boards: Copy these into your own Trello account to make managing your business and all its moving parts so much easier!

• Twice monthly ‘live’ Q&A calls with Cindy: This is your chance to get your specific questions answered, so don’t miss out! Plus, you have access to hundreds of hours of past calls, so you can learn from the questions others have asked.

• Exclusive ‘live’ workshops: Expect the unexpected on various business and marketing topics.

• New training every month: The resources inside 6-Figure Systems continue to grow as Cindy adds new courses, templates, video training and other assets to the library.

Plan, create, and sell your course—step-by-step help

June 12, 2022August 18, 2021 Nelson Tan Leave a comment

One thing I love about online business is all the different ways you can create something you love.

You can be a blogger or a coach or a freelancer or you can write books or start a YouTube channel or a podcast. Whatever you love to do, you can turn it into an income stream.

But by far the model that gives the greatest flexibility and that’s the easiest to scale is course creation.

Course creators have more time freedom, more passive income, and greater reach than just about any other business model. What’s more, it’s an easy add-on to other businesses too.

If you’re looking for a way to grow your business, I want to encourage you to check out this special offer from Cindy Bidar.

The Ultimate Course Launch System is available for a short time only, and it’s going to help you plan, create, and sell your courses, even if you get frustrated by technology, don’t think you have anything of value to share, or hate to sell.

This 3-course bundle has absolutely everything you need, including:

1) The practical, step-by-step process to plan and create a video course, from idea to completed product. Cindy leaves nothing out, and it’s a process absolutely anyone can follow, even if you’ve been frustrated by technology in the past. Seriously, if you can use Zoom, you can do this.

2) A simple copywriting formula to make your sales pages shine. You don’t have to be an award-winning writer to craft a sales page. All you have to do is follow Cindy’s proven strategy.

3) A workable strategy to leverage your course into a 6-figure business. Cindy has paved the way with her tiny course model, and you can follow in her footsteps to build your own empire.

[62% Discount] How to add more hours to your day

March 30, 2022July 10, 2021 Nelson Tan Leave a comment

I can’t even tell you how many times I’ve said, “If only I had another hour in my day, I’d get so much more done!”

Maybe you’ve felt the same. It’s pretty common among small business owners. There is simply more to do than we will ever have time for, and it seems like something is always getting pushed aside.

While I never did figure out how to add another hour to my day, I DID finally learn the power of leveraging other people’s time, and that’s even better.

But I have to tell you, outsourcing is not as easy as everyone would have you believe. Finding, hiring, training and managing people are skills that not everyone has, which is why I’m so thrilled that Cindy Bidar has created a brand new course to walk you through all the steps.

Outsourcing Success Plan

The Outsourcing Success Plan is for you if:

1) You’ve tried outsourcing before and failed (lesson one will set you up for success)

2) You’d love to get some help, but you think you don’t have the budget for it (lesson two will show you the secret)

3) You’re so busy doing the work you can’t even think about training someone else (lesson three will get you on the right path)

4) You think it’s going to be hard to find the right team members (lesson four has the answers…and a surprising shift in perspective that changes everything)

5) You hate micromanaging people (lesson five will give you the keys to creating a self-sufficient team)

Use promo code “DREAMTEAM” to save 62% at checkout, then get ready to enjoy those extra hours you find in your schedule.

Discover how to get influencers and others to promote your next course

January 20, 2022June 8, 2021 Nelson Tan Leave a comment

Do you ever wonder why you see some course and product sellers promoted over and over again by what feels like an entire army of affiliates?

It’s because they’ve combined their in-demand products with an enticing and easy-to-use affiliate program, and now you can do the same!

My friend and colleague Cindy Bidar has not only helped dozens of other online entrepreneurs set up and manage their affiliate programs, but she’s been running one of her own with great success for more than three years.

I’m a happy affiliate, so trust me when I say I love her style, and you’d do well to learn from her as you’re putting your own affiliate program together.

Affiliate Program Success

Inside Affiliate Program Success, Cindy’s giving you all the strategies you need to know to:

1) Choose the right platform for your business. This is a delicate mix of easy to use and trusted by your potential affiliates, and it’s easy to get stuck here. Cindy helps clear the confusion so you can move forward with confidence.
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2) Find and recruit top affiliates. Not only does Cindy tell you how to find them, but she’ll help you avoid some common outreach faux pas with cut-and-paste e-mail templates.

3) Build profitable relationships with your affiliates, including how (and when) to keep in touch, how to make it easy for them to promote, and more.

4) Easily manage the techie details like paying affiliates, understanding click tracking, and configuring your program to make it a win/win for both you and your affiliates.

5) Avoid common affiliate turn-offs. This lesson is filled with common mistakes I see in some affiliate programs, and they always make me question whether I should even bother signing up. Don’t skip this one!

If you’re tired of doing all the work to bring in new customers, and you’re ready to dramatically increase your audience size, it’s time to add an affiliate program to your business.

I trust Cindy to show you how to get it done quickly and easily.

How to add engaged, action-taking subscribers to your list

December 2, 2021November 20, 2021 Nelson Tan Leave a comment

Does it feel like list building is getting harder? You’re not alone there. The truth is, we’re already on so many lists that those old standbys that used to be so enticing—cheat sheets, checklists, webinars, templates, and others—just don’t get the attention they used to get.

But there is one thing that can make a huge difference (when you do it right) and that’s quizzes.

Quizzes—as you’ve probably noticed—are the hot new list-builder for smart e-mail marketers, and with good reasons:

1) They’re quick. Your subscriber doesn’t have to commit to an hour-long webinar or even wait 3 minutes for a download e-mail to show up. Talk about instant gratification!

2) They’re useful. Who can’t benefit from knowing what business they should start or which diet plan is right for them?

3) They’re a fun diversion from the endless scroll, which makes them more compelling than your average opt-in form.

Even better though, they give YOU, the business owner, inside information about your subscribers. With the right mix of questions, you learn exactly what your subscriber needs and wants right now, and that means you can make offers that actually convert, instead of those old-school, one-size-fits-all funnels.
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Money-Making Quiz Funnels

Want to cash in on the quiz-building trend? Cindy Bidar’s new course, “Money-Making Quiz Funnels” is the answer. Inside, you’ll learn:

• The three best quiz types to try, and which one is right for your business.
• The tools to use to create lead-generating quizzes your visitors will love.
• Exactly how to set up your quiz, thanks to her video walk-throughs of two popular quiz builders.
• How to write e-mails that entice your subscribers to open, click, and buy.
• The right way to craft your quiz questions to ensure your subscribers get plenty of value while YOU get information you can use.
• How to create more income (not to mention loyal customers) by offering exactly what your new subscriber needs right now.

If your opt-in offer is ready for a revamp, I want to encourage you to create a quiz. Your subscribers will thank you for it!

What if writing your next sales page was easy?

November 10, 2021October 12, 2022 Nelson Tan Leave a comment

I can’t even tell you how many hours I’ve spent writing sales copy. It’s a skill that doesn’t come easily to most of us—that’s why top copywriters get paid BIG money.

The problem is, as small business owners, we HAVE TO get good at it. We don’t have a choice.

If you’ve ever struggled to write sales pages for your own products or courses, you’re going to want to check out this brand new training from Cindy Bidar.

Sales Page That Converts

In “Sales Pages That Convert“, she’s laying out the proven framework she uses for all her best-converting sales pages, and walking you through an easy process anyone can follow to achieve similar results.

Now, if you haven’t met Cindy before, here’s what you need to know:

1) She’s written hundreds of sales pages in dozens of niches, both for herself and for clients.

2) She’s a master at turning a complex project (like writing a sales page) into an easy, step-by-step system everyone can use.

I really can’t think of anyone better to help you easily create sales pages worthy of that amazing course or product you’re about to launch.

With “Sales Pages That Convert”, you can put an end to your copywriting frustrations (even if you think you’re not a writer) by writing sales pages that do justice to your offers.

Don’t miss this training and start achieving the sales goals you’ve set.

[50% Discount] Have a blog? Easily use it to fill your funnels and make more income.

October 6, 2021April 6, 2021 Nelson Tan Leave a comment

Do you know how to combine blogging and opt-in funnels to drive a steady stream of qualified subscribers to your system?

Cindy Bidar and Karon Thackston know a thing or two about that. In fact, they use this system to grow their lists every day.

And now they’re going to teach you precisely how to grow your list by filling your funnels on autopilot when you create blog posts that entice, engage and earn you more.

Their course “How To Fill Your Funnel: A Blogging Game Plan To Grow Your List And Income Fast” is designed to let you watch as Cindy and Karon walk you through:

• 3 critical elements every list building offer must have to be successful
• 4 traits of exceptional content upgrades (opt-in freebies) that make visitors drool
• Tech Made Easy: The 3 steps to implementing your content upgrade with easy-to-understand instructions
• Opt-In Pages Explained: The 3 parts your opt-in page needs to be persuasive and nurturing
• How to monetize every inch of your backend funnel (without sounding pushy)
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• Why blog posts are the perfect vehicles for driving opt-ins into your funnel
• Choosing the most-enticing topic to match your content upgrade
• 4 strategic steps for mapping your post to lead readers to your opt-in
• 5 blog post types that are particularly effective in converting readers to subscribers
• How to write captivating titles to pique interest
• 10 creative ways to develop enticing hooks that keep visitors hanging on your every word
• 9 ways to discover who your target customer is and relate to them through your posts
• 2 different approaches to flawlessly merging from your blog content to your opt-in offer

And MUCH more!

Lock in your access today and save 50% with promo code “HFAF50“.