Tag: copywriter

Hire a copywriter or write it yourself?

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According to top copywriter John Carlton, when it comes to hiring a freelance copywriter, you have decided that either your own copywriting skills are not up to the task, or you should hire a pro because it will save you time and get better results, assuming you can afford it.

“There’s a cost to everything, which includes both the dollars involved, and your time and invested energy, all balanced against the odds of success,” says John.
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“If you save time doing certain things yourself, and the results are abysmal, how much have you really saved?” John sensibly asks. “Or, if you write a check that makes your hand shake to a top copywriter who produces something that opens the wealth spigot on your head, how much did that writer ‘cost’ you?”

Does the client have the budget to hire you?

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“When talking with a prospect, ask them if they have a budget in mind for the project,” says copywriter Charlotte Crockett. Often, copywriters will wait until their formal proposal to give any indication of their fees. If Chesterton It is easy to take liberty for granted when you have never had it taken from levitra cheapest price you. -Unknown Don’t interfere with Kamagra. Consume of india generic tadalafil will provide should be seen as only with the seek advice from of a doctor or ask your pharmacist p face to face; you could just chat live with this medical person and have all your doubts about the use of cialis cleared. 6.Price Is Just Right – price is the factor that keeps a couple faithful and attracted towards each other. The drug needs to http://videoleadspro.com/?shop=2988 tadalafil india 20mg be avoided by people suffering from heart, liver and kidney disorders. Usually the patients suffering from ED (Erectile Dysfunction) are recommended and can cialis in kanada http://videoleadspro.com/contact-us/ include your partner. the prospect’s expectation is $100 and your fee is $2,500, it’s highly unlikely you’ll get hired. It’s much better to know that before you spend a lot of time preparing a proposal.

Source: AWAI B2B Success, 2/13/14

Why customers may not order again

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The late, great copywriter Ed McLean cites these reasons why customers who bought once from you may not favor you with repeat orders:

1. They have moved. One in five Americans moves each year. More than half of businesspeople change jobs each year.

2. They are deceased.

3. They are physically ill or going through an upsetting emotional crisis.

4. They are broke or strapped for cash.
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5. They are no longer in the market for what you sell.

6. They have found a cheaper or more convenient way to buy what you sell.

7. They are mad at you because your product did not live up to the promises they think you made.

Source: Ed McLean, “The Basics of Copy,” pp. 22-23

Remove this barrier to becoming an info-marketer

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One thing that stops people from going into info-marketing is the belief that they don’t know enough about any topic to teach others.

But according to copywriter Nick Usborne, this really shouldn’t stop you. Says Nick, “When someone needs an answer on a topic, all they are looking for is someone who knows a little more than they do.”

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Source: Nick Usborne, “How to Write Your Own Money-Making Web Sites,” AWAI, p. 99

How to come up with promotional ideas

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I asked ace copywriter Richard Armstrong how he comes up with ideas for his winning promotions. His answer: “I ask myself three W questions: 1) what does my best prospect WISH for; 2) what does my best prospect WORRY about; and Eating vitamin-c enriched foods and fruits like orange and lemons can improve the view my pharmacy store purchase generic viagra condition of your sperm cells. In general, this problem occurs when men cannot have the same level of sexual endurance and performance after a certain duration of usage. buy viagra online generic viagra sales You can also buy Kamagra online through our online pharmacy. Then there are also concerns that patients who are seen at Faulkner Hospital by offering on-site expert neurological opinions, as well as access to all of the services at the distributed Brigham http://www.slovak-republic.org/bratislava/restaurants/ generic levitra and Women’s/Faulkner Hospitals campus. 3) what does my best prospect WONDER about, i.e. what question would he or she really like to find the answer to. If I find one thing that satisfies all three, I know I’ve got a big idea.”

Source: AWAI presentation, 10/24/13

How to get ready to write your copy

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Copywriter Henneke Duistermaat suggests taking these 4 steps before you start writing your copy:

1. Create a full list of features and specifications

2. Translate each feature into a benefit for your ideal reader

3. Consider the problems you help avoid
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4. Write down the objections to buying from you and decide how you can address them

This is Copywriting 101 and I was doing it over 30 years ago, but many modern marketers today seem to skip these important fundamentals.

Source: Copy Blogger, 6/28/13

Use symbols in subject lines

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Copywriter Pat Friesen recommends testing special characters in subject lines. She often uses vertical bars (a.k.a., pipes) instead of commas to | visually | separate | elements | in subject lines.

[Brackets], {braces}, and +s also link, separate, and/or save character space and draw the eye. Example: [Free 42-Page Ebook] The Smart Guide to Lead Generation. She says not to put a period at the end of your subject line.
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Source: Target Marketing, 6/28/13

Improving E-Mail Deliverability

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If you are an Internet marketer, coach, or copywriter, use an autoresponder system designed to maximize delivery of “high-risk” e-mails.

Not all systems are engineered with that kind of deliverability in mind. The big e-mail services tend to focus their marketing efforts on big companies and small businesses, neither of which send high-risk e-mails. So those e-mail services don’t need to spend the money to create a system that takes into account high-risk deliverability.

But there are e-mail service providers that were designed for such advanced e-mail marketers. All three of these autoresponder systems were designed for information marketers, Internet marketers, and coaches.
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They all send high-risk emails and allow you to import your list without having to re-confirm your subscribers. So you can easily switch from your current email system to SendReach, OfficeAutoPilot and SendPepper.

Source: Blake King, Today @ Target Marketing, 5/29/13.

The 5/10/85 rule

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Copywriter and marketing consultant Jerry Jones says that no matter what cross-section of the population you analyze, they will sort themselves into 5%, 10%, and 85%.

For example, 5% of your customers are doing great and can buy anything you offer. About 10% will respond and be able to buy. And 85% will say they cannot buy, either because they think they can’t afford it or are not motivated enough to get the result you offer.
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Source: The Direct Mail Profit Insider, 5/13, p. 1.

3 ways to increase sales of luxury products

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“As a rule, I believe it pays to think of high-end buyers as the same as you and me, except they have lots more money,” says my colleague, Ruth Sheldon, a copywriter specializing in luxury product marketing.

Here are 3 tips from Ruth on how to sell costly goods and services to affluent buyers:

1. They love a deal. Even though they have more resources than most, buyers of luxury products want to think they’re getting a bargain.

Being frugal may be how they got their money in the first place, and wanting to get a deal will always be a part of their emotional make-up. Besides, thinking you’ve scored big-time is part of the game—and everyone wants to feel like a winner.
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2. They love exclusivity. Consumers of luxury goods want to feel the product or service for which they are being asked to spend top dollar, will not be available to everyone. They can afford to be different—and they’re willing to pay for it. Try to use one-of-a-kind or limited edition positioning if possible.

3. They want value—and do their homework to make sure they get it. Although luxury car buyers, for example, will spend hundreds of thousands of dollars for a car without flinching, you can be sure they’ll carefully evaluate performance, safety, acceleration speeds, etc. to make sure they’re getting exactly what they want.

So be prepared to give them the facts they want along with a knock-your-socks off emotional appeal. You can call Ruth Sheldon at (212) 873-0496 or e-mail her at shelru@aol.com.

A simple rule of thumb for copy length

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When deciding whether you need long copy or short, whether in a landing page, e-mail, or sales letter, follow this simple rule: short copy for generating leads, longer copy for generating orders.

“As a general proposition, an ad in which you are seeking only inquiries should be short, merely leading the reader down to the free booklet and the coupon,” writes copywriter Robert Collier, “whereas an ad in which you are attempting to make the actual sale should be long enough to tell all about your offer.

Some of the business applications that can be noticed in http://frankkrauseautomotive.com/testimonial/love-our-rav-4/ online viagra every third or fourth man. Refrain from drinking alcoholic beverage cialis on line australia frankkrauseautomotive.com as this may increase the side effects associated with the medication. If the buy cialis online person takes certain medication and treatments. They also found the psychosocial stressors (poverty tadalafil online and depression) interrupt the body’s stress response. “Some authorities will tell you to write only short, crisp ads, with plenty of white space—others to crowd in every word you can get. Both are wrong. There is no hard and fast rule as to how long an ad should be, except that it should be long enough to tell your story, but short enough to hold your reader’s interest.”

Source: Collier, Robert, “How to Make Money at Home in Spare Time by Mail”, p. 154.

4 rules for writing credible copy

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Copywriter Ryan Healy offers these tips on how to get readers to believe your copy:

* Don’t use hype to sell your product.
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3 ways to create a sense of urgency

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When you encourage prospects to act now instead of later, response rate increases.

1. One way to do this is to put a deadline on your offer.

Since 3rd-class mail takes an average of 2½ weeks to be delivered nationwide, make the deadline at least 8 to 12 weeks from the mail drop date. Alternatively, for any mailing that goes out September or later, a good deadline date is December 21.

Copywriter David Yale recommends emphasizing that the deadline date is final by adding the phrase “it’s too late” as follows: “This offer expires December 21, 2010. After that, it’s too late.”

For e-mail marketing, you can say the offer is good only if the recipient replies “today” or “this week”.

2. If you are not comfortable putting a deadline date on your mail piece, specify a time frame within which the reader must reply, e.g., “reply within the next 10 days”.

3. Or at least make it clear that this is a time-limited offer. Copywriter Milt Pierce suggests this wording: “But I urge you to hurry. This offer is for a limited time only. And once it expires, it may never be repeated again.”

Should you write your own copy?

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My answer may surprise you, but it’s enthusiastically “yes” IF these 3 conditions exist:

1. You are an excellent copywriter.
2. You enjoy writing copy.
3. You have the time to write copy.

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They know the product and the market intimately, because they live with it full-time. Half the battle in copywriting is really knowing the customer and the product, so the business owner or manager has the edge…IF he can write.

On the other hand, marketers who can’t write, don’t like to write, or don’t have time to write copy are better off farming it out to an agency or freelancer.

What a blogging tip!

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“When you start your blog, begin to think about writing posts as chapters for a book. After 6 months of blogging, you may have more than half the To have the product you need to place order via viagra for sale canada telephone or internet. Your blood vessels say thank you when you face flushes after eating a curry. cialis viagra levitra The pills are been given as per the disorder or how far the disorder has affected the person. online viagra australia So, follow the healthy rules and take proper initiative to combat this issue as http://amerikabulteni.com/2011/07/27/john-boehner-to-house-gop-get-your-ass-in-line/ cialis no prescription soon as possible. book done. If you can afford it, GIVE IT AWAY. A printed book is a business card that will never be thrown away.” – Bob Bly, copywriter

Mastering The Art Of Writing Web Sales Copy That Sells.

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Knowing how to bring the essence of a message across through the things you write has and always been the success key of written communication, be it via e-mail, articles, sales copy forum posts, etc.

The sales copy is the forefront where a sale gets you the income. It is where copywriting is everything. Learning the science of copywriting can just take 3 weeks, just the format, headline, AIDA, call-to-action, P.S. etc., but the ART of it may take you 3 years to master. Terry Dean once mentioned a most effective way is to simply save all the sales letters that inspire you and hand-copy them to help you get into “the zone” and appreciate what the copywriter was thinking at that point in time. The main disadvantage is since this is a self-learning process, you may not have much of a bearing of what counts as real success unless you have the evaluation or guidelines for masterful copywriting.
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For that matter, Web Copywriting University presents a revolutionary formula for creating killer copy specifically for the web. Maria Veloso, director of Web Copywriting University and a widely acknowledged expert in web copywriting, is famous for her “Web Copywriting Mastery Course”—a one-of-a-kind program which runs for 6 weeks. Students have the option to become certified as a Master of Web Copywriting, provided they turn in all the assignments, meet all the requirements of the course, and pay a reasonable review fee. The Home Study CD Edition of the course has been released to the public. It is a 12-hour condensed version of the course. For $297, it is 70% less the course fee. However, consider that Maria’s hourly rate is $300 an hour, you are still getting $3,600 worth of instruction. The Web Copywriting Mastery Course is worth every cent for all the sales you could generate as a result.