copywriting – Page 4 – Internet Mastery Center Blog

What Is An Uninformed Opinion Worth? by Bob Bly

June 11, 2015June 7, 2015 Nelson Tan Leave a comment

RG posted this note on my Facebook wall criticizing my website: “Robert, your site does look a bit outdated. It has an almost 90’s look and feel to it. Your site structure consists of a bunch of pages, and uses a simple template to produce each page.”

A short, simple statement…but so many things wrong with it!

To begin with, it violates my #1 rule of human behavior: don’t offer unsolicited advice.

But here’s what’s much worse: RG reached this conclusion by doing nothing more than looking at my site.

He doesn’t know the marketing objective of my site.
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He doesn’t know the results it is producing.

He doesn’t know the strategy behind it that has generated hundreds of thousands of dollars in sales.

Therefore, how is he qualified to say whether the site is doing its job or not?

His criticism is based almost entirely on his subjective opinion of the design of the site

Why I Publish A Text-Only E-Newsletter by Bob Bly

April 17, 2015April 20, 2015 Nelson Tan Leave a comment

Subscriber JB writes: “I enjoy your newsletters, and have a question for you. You use plain text e-mail. You do not use HTML or other fancy formatting, images, etc.

“I presume you do this on purpose, and that you have found that plain text e-mail newsletters outperform HTML formatted e-mail newsletters?”

Before I answer, let me point out that, technically speaking, this newsletter is not text; it is “text in an HTML shell”.

That means it looks like a text newsletter. It was written in Word and saved as text. But then it was put into HTML code prior to distribution.

The reason is twofold. First, the e-mail distribution service we use, Constant Contact, sends only HTML e-mails, not text.

Second, with HTML you can measure the open rate. With straight text, you cannot.

But other than that, most people would call mine a text newsletter vs. a typical HTML newsletter with design, color, graphics, and images.

As JB correctly points out, I prefer plain text e-mail to HTML and “fancy formatting and images”.

You can’t live a healthy life if you don’t provide your body with adequate amount of levitra online cheap antioxidants. By using several highly effective techniques such as neuro-linguistic programming, discussion, analysis, problem solving, and life coaching, balanced can viagra sale be successfully restored in the human mind, allowing it to discover new solutions and horizons. If it happens many years from now, buy cialis soft these people may not see the connection, but if it happens on a repeated basis, men should immediately visit a medical expert and discuss the situation with him. Abstain from driving or working apparatus when taking this prescription. cialis pills canada And there are 3 reasons for this preference.

First, text e-mails look like personal e-mails. HTML e-mails look like advertising.

That matters because communications that look like personal mail get better readership and response than communications that look like marketing.

Second, text works best for products and services that don’t need to be illustrated. Example: CPA services, info-marketing, copywriting, consulting, training.

HTML works best for products and services that need to be shown visually. Example: beach vacations, jewelry, fashion, artwork, real estate, interior design.

Since I sell only the former, HTML would not improve my e-mail clickthrough rates and therefore designing an HTML e-mail would be a waste of time.

Third, text e-mails are easy to create; you can dash them off yourself at your PC in minutes.

HTML e-mails require graphic design, which means they take more time and effort to produce: You either have to learn HTML, use newsletter templates, or hire a freelance HTML designer

Why You Need These 4 Essential Headline Writing Tips

March 28, 2015March 5, 2015 Nelson Tan Leave a comment

Why You Need These 4 Essential Headline Writing Tips When you’re running short of time, you instinctively scan instead of read an article. What do you scan? Significant pictures and keywords that capture your attention. Where are the keywords usually located? In the headline, of course. If the headline interests you, you will naturally feed your curiosity by reading the article further, and then it seems like you have some time to afford after all.

It has been said that the headline constitutes 80% of the first impression of a piece of content, therefore it is a critical element of written communication. Some marketers have a mistaken idea that headlines are restricted to advertising copy. No, headlines pervade everywhere including landing pages, social media posts and blog posts. In fact, the following 3 reasons are why we must adopt a “headline first” mentality in everything we write:

1) Readers are always short of time (I believe this is not a baseless presumption).
2) Readers must get interested before they read further.
3) Writers must not lose sight of what readers are looking out for.

Famous copywriters are known to earn millions out of writing words, or as business guru Rich Schefren said, “selling electrons.” But marketing through written communication (like copywriting) is an age-old skill that will always be in demand. For marketers who want to reach out to a wider audience, learning to write compelling, attention-grabbing headlines is a good starting point.

Today, you have 4 tips to writing a powerful headline.

1. Use Trigger Words (e.g. what, why, how, when)

Trigger words promise the reader that he or she should learn something after reading your article. Rather than your headline simply making a statement, trigger words make it sound more persuasive.

2. Use Numbers

It is no secret that the most successful headlines use numbers in order to sound specific, like “7 Tips To Lose Body Fat Fast!”

Numbers are a copywriter’s best friend, and they work like a charm.

3. Use Interesting Adjectives

Here are some examples:

Incredible
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Free
Absolute
Best
Essential
Easy
Funny
Odd

Adjectives are what I call “sentence enhancers”. They add flavours to the written word so readers can feel good or have positive visualization of what is being said to them in their mind.

4. Create A Curiosity Gap

Peter Koechley, the co-founder of Upworthy, one of the most visited editorials on the Internet, says, “Tell people enough to get them interested but not so much they don’t need to click. Our goal is to create an itch you need to scratch.”

While you shouldn’t reveal too much in your headline, you have to include enough information that intrigues the reader to begin with, so find that balance.

Here’s a simple headline-writing formula:

Number + Trigger word + Adjective + Keyword(s)

For instance, if you were to write an article on “eating bananas”, you could phrase it as “Why You Should Eat Bananas”, or take it a step further and make it: “14 Unbelievable Reasons Why You Should Eat Bananas”.

Apply the formula and you get: Why You Need These X Essential Headline Writing Tips.

We practice what we preach.

So overpromise your readers with your powerful headlines, just remember to deliver too.

Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.

The Value Of Some Things Old by Bob Bly

February 20, 2015February 20, 2015 Nelson Tan Leave a comment

In an online post, KN, a young copywriter, writes: “Can anyone recommend some up-to-date books on copywriting?

“The books by Joe Sugarman and Bob Bly are woefully out of date. I’d prefer to find a good copywriting reference that doesn’t use anecdotes from 30 years ago.”

I wonder if Joe Sugarman saw that. If so, it probably gave him a good laugh.

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One of the dumbest things I see in the marketing world today is people like KN who think marketing books published years or even decades ago have no value because digital technology has completely changed advertising.

What they do not understand is that while the channels have expanded

In B2B marketing, does sales copy work better than content?

February 8, 2015February 8, 2015 Nelson Tan Leave a comment

Given the number of content marketing pundits who say traditional copywriting is dead, the result of a Certain ingredients in buy levitra professional Fantasy capsules enhance indigenous secretion of the female regenerative organs. Avoid alcohol, grapefruits and cost of levitra fatty foods along with the dose. This is the active ingredient of this medication. cheap generic tadalafil On the other hand, some superficial-seeming penis conditions can lead to psychological traumas cheap cialis prices such as anxiety, frustration and mental depression. survey by Eccolo Media of B2B tech buyers, ranging from engineers to C-level executives, may surprise them

Do You Have A Social Media Marketing Plan In 2015?

January 6, 2015November 17, 2015 Nelson Tan Leave a comment

Just about every marketer would agree with me that social media marketing is important and it works, but most of us don’t have a proper routine to executing it, especially when we have a ton of matters to take care of within the business, like e-mail marketing, copywriting, meetings etc. and each social environment demands its own unique approach for effective application.

“The crux of the problem is pretty simple,” says social media experts, Sue & Dan Worthington. “People feel they don’t have enough time for social media, and they don’t have a plan. If they don’t see it as a priority, they will not have a direction for it.”

And so they launch a brand new course for 2015 called Social Fresh Start, which will finally help you to kick start your Social Media Marketing for the year ahead.

Recent studies found that anxiety has close tablet viagra relation with prostatitis, it is really incredible. As a man, you surely would have faced an issue once in a while getting purchase cialis 4frontimports.com an erection, which is absolutely normal. Moreover, buying medicines from a pharmacy sounds more of a waste of time to people who are suffering from neck pain generally prefer chiropractors viagra online generic for treating their condition. Once the disease develops it places the viagra order shop individual vulnerable to blindness. Within the course, they teach you exactly how to formulate a social media strategy plan which will increase your social productivity, and help you manage your social media in just a few short hours per week.

You’ll know what to post, where to post, and when to post it. Most importantly, you’ll know how to easily measure your results.

I’ve had a good look through the members area and have no hesitations about recommending this. It’s great quality, and will be of great benefit to your Social Media Marketing for the year ahead.

Turn Up Your Marketing B.S. Filter by Bob Bly

December 20, 2014December 20, 2014 Nelson Tan Leave a comment

When I started as a copywriter in the late 1970s, there were almost no gurus offering training of any kind in copywriting, freelancing, or marketing.

Now the Internet is lousy with people offering you expensive courses in how to write killer copy, how to make six figures as a freelance copywriter, and how to make a million dollars in Internet marketing.

My concern is that because many of these teachers are unqualified and their programs worthless and overpriced, you will waste a lot of time and money on them unless I stop you.

So with that goal in mind, here are some guidelines for evaluating gurus and their programs in copywriting, freelancing, and Internet marketing.

1. Ask what products he or she has sold.

If the Internet teacher has only sold information and worse, only information on how to make money selling information online, run.

You want a teacher who has experience selling real, physical products as well as electrons.

2. Is he or she active in the field?

I talk to a lot of hotshot young copywriters who run coaching groups where they teach their followers to write “killer” copy.

When I ask these young pseudo-gurus who they write for, they invariably reply, “Oh, I don’t work with clients any more. I just write for my own products.”

You get and stay good as a copywriter by constantly writing for a wide range of clients, products, and offers. If the guru no longer writes for clients, I submit that he is becoming stale and losing value.

Ask the copy guru to name some of his current clients and promotions. If they say “I don’t write for clients,” move on.

3. Does he or she offer low-cost/no-cost advice and materials?

If the only product available is a $3,000 big box course or a $2,000 a month coaching club with a 6-month minimum, this guru’s primary passion is extracting as much money as he can from unwary newbies, not education.

There’s nothing wrong with selling expensive info products; I recently did a $2,500-a-head weekend seminar and plan a couple more for 2015. But you can buy my 350-page paperback book on copywriting for $15 and read dozens of my marketing articles for free on my site.

A good strategy for you if you are on a shoestring budget is to go to the websites of multiple gurus and download and read the ton of content that awaits you there. Often the free stuff is as good or better than the paid stuff.

Whether you want to experience cheap cialis http://djpaulkom.tv/cialis5129.html effects right away or after 12 hours, this may be the right pill. Anonymity will be on your side. viagra tablets for women The highest rate is noticed in the try over here cheapest online viagra work environment. order viagra http://djpaulkom.tv/new-single-da-mafia-6ix-ft-la-chat-no-good-deed/ This tablet takes almost 30 to 45 minutes and lasts in the body for about 6 hours. 4. Is he an egomaniac…and would that bother you?

One copy and marketing guru stares angrily from the screen wearing dark glasses and a do-wrap, looking tediously groovy. He also brags about using the f-word in his writing and speeches, which apparently he thinks makes him look like a cool rebel.

A lot of gurus today cultivate a deliberate image, usually one of rebellious hipster, and if you like that, fine, but if you don’t, steer clear.

“I sometimes wonder where this whole notion of marketing rebel, kick-ass copywriting, take-no-prisoners copy, killer, ninja, guerilla, warrior foolishness began in the first place,” says ace copywriter Rich Armstrong.

“Some of these Internet guys have put together a small community who seem to like this writing, and if they can make a living doing this, more power to them.

“But if they aspire to be a freelance copywriter working for the nation’s biggest and best direct-response marketing clients…well, that’s my world, and I can tell you for a fact these guys wouldn’t survive 5 minutes there.”

5. Is he or she accessible?

If you send me an e-mail, I respond. If you call, I pick up my own phone.

This is in sharp contrast to many Internet and copy gurus who have an impenetrable wall of caller ID and autoresponders to keep their fans at a distance.

I would be very hesitant to spend a lot of money with a teacher who makes me jump through hoops to ask him a simple question or two.

6. What is the guarantee?

Do not buy from gurus with conditional guarantees on their products.

A conditional guarantee is one where you have to demonstrate that you used the system correctly before the seller will grant you a refund.

The problem with conditional guarantees is the seller invariably says you didn’t do something correctly and therefore cannot get a refund.

Only buy from gurus who offer unconditional guarantees, meaning you can return the product for any reason or even no reason at all and get a full and prompt refund, no questions asked.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

5 Ways To Make Money As A Speaker by Bob Bly

December 11, 2014December 9, 2014 Nelson Tan Leave a comment

Do you want to speak and get paid for it?

There are 5 basic ways to make money as a speaker.

The first is to speak for free in exchange for the opportunity to market your consulting or professional services.

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I have done this many times with great success. The downside is that it is possible no one will want to hire you.

But, if your talk is videotaped and your terms include getting a free copy of the master, then the time is never wasted, because you can use the video in your marketing

The Reviews Say It All…

December 4, 2014December 2, 2014 Nelson Tan Leave a comment

If you haven’t grabbed Reed Floren’s “How to Write Sales Letters That Sell” yet, then be sure to read these reviews…

“If you are looking for a shortcut to writing high converting sales copy you need to pickup How To Write Salesletters That Sell today.” – Mark Lareau

“Regardless of the niche, online or offline, the information included is truly priceless and a ‘must have’ for internet marketers!” – “Wacky Gal” Kathe Lucas

“This is information that any serious marketer must have in his or her arsenal of copywriting tools and information.” – Bob Bates

“Overall, this is an awesome product that I highly recommend to anyone that would like to write a killer sales letter. I have bought several of Reed’s products and they are all outstanding.” – Niles Miller

“I would say to anyone reading this and thinking of buying ‘How To Write Sales Letters That SELL’. BUY IT NOW you will be impressed.” – bigfunkydave

“I love the fact that it contains two proven sales letter templates that you can fill in and be confident they will convert. It’s a real time-saver to not have to take tedious notes. Reed generously includes video, transcripts, a mind map, checklists, slides, a webinar and offers a 15-minute one-on-one consultation.” – Wanda W

You can easily free shipping viagra store and viagra would be delivered at your doorstep with no delay at all. African Affair’s Deputy Assistant Secretary of State Donald Teitelbaum presented the Forum, which browse around that now sale on viagra conducted on Tuesday, February 26th at the Department of State. The proper order cheap cialis http://www.tonysplate.com/cialis4247.html sitting posture is feet flat on the back for few hours to prevent excessive bleeding. Instruction manuals always come with a viagra canada shipping detailed guide on how you define happiness, because if you look at life satisfaction, how you evaluate your life as a whole, you see a pretty strong correlation around the world between income and happiness,” he said. “On the other hand it’s pretty shocking how small the correlation is with positive feelings and enjoying yourself.” The Gallup World Poll conducted surveys on a wide. “Reed Floren, One of the Most Dedicated and Honest Internet Marketers I Know of, has Done it AGAIN!

In this One Hour Plus long in-depth presentation Reed Reveals one Golden Nugget After Another and as if that wasn’t enough he even hands you not one, but TWO, Top-Grade Fill-in-the-Blanks Sales Letters that you can use to Boost Your Conversions through the Roof…” – Martin Sand

“Not only does he go over everything in detail but he provides a cheat sheet and templates to help you get started. To anyone that struggles with writing sales copy this course is a must have and a no-brainer considering the value your receive.” – Rick Roberts (aka RedHat39), InternetSuccessZone.com

“Reed is the man that’ll teach you how to do this effectively with his years of training at your call…a proven professional that’ll teach you the tactics, skills, tricks and tips that years of ‘trial-and-error’ has developed him into a real sales copy pro!” – Nile Vincent

“Having had a bit of copywriting experience, I really liked the way that Reed laid this out and most importantly, is illustrating the course with his own experience, with a sales letter that made him a lot of money. A lot of guys out there may talk copywriting, and they use textbook examples, but here Reed is using real-world examples of his own to teach the course. That is very valuable and inspiring. You want to learn from a guy that walks the walk and talks the talk.” – Jeff Gilbert

“Reed starts off with a bang in this video, right out of the gate he goes into what I will call, “the anatomy of a great sales letter.” – Willie Robertson

“For anyone that would like to get an inside look at the simple tricks to creating great copy that sells then I highly recommend picking up Reeds product while it’s here.” – JohnZ

The Biggest Myth About Copywriting Royalties by Bob Bly

November 10, 2014November 4, 2014 Nelson Tan Leave a comment

The other day a client, JM, suggested that, instead of my usual flat fee for copywriting, he would compensate me based on performance. Specifically, I would get a royalty based on sales.

He explained, “If you are paid based on results, wouldn’t you be incentivized to work harder and do a better job?”

I told JM the fallacy in his thinking: It implies that, for clients not paying a performance-based bonus, I do sub-par work.

“And that’s ridiculous,” I told him. The truth is: I write the absolute best piece of copy I can on every job I get, whether the fee is flat or royalty-based, high or low.

Why do I pull out all stops on every copywriting assignment I get, regardless of method or amount of compensation? For 3 reasons.

First, to do otherwise would be irresponsible, unethical, and, in my opinion, cheating the client.

Second, the better the copy I write, the more repeat business and referrals I get. And it helps build my reputation.

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Yes, I know a few writers who say they are only happy if they are getting a royalty based on sales or another performance metric.

The flat fees I charge are not outrageously high, but they are not cheap either. So I feel well compensated working for the fees I earn. I may not be getting rich, but I earn a comfortable living.

Here is the primary situation in which I think a royalty makes sense: the client will be testing and tweaking the promotion on an ongoing basis, and they want me available to help with this.

That tweaking and ongoing testing is not covered in the flat fee I charged to write the copy.

So the client would have to pay more money for additional copywriting they require.

Except, if the promotion is paying me a royalty, I have an incentive to tinker and tweak

Straight Talk About Copywriting Royalties by Bob Bly

November 4, 2014November 20, 2021 Nelson Tan Leave a comment

Subscriber MC writes: “I would like you to address the subject of getting people to pay you royalties. I assume this can become a problem for many direct response copywriters.”

A royalty is a fee paid to copywriters based on the performance of the promotion they wrote.

There are all kinds of arrangements. But the most typical online is a percentage of net sales, which is often 2-3%.

For direct mail, the royalty is a fee paid per package mailed, usually 2 to 3 cents.

But really, you and the client can negotiate whatever the two of you can agree to.

For instance, one client agreed to pay me a flat cash bonus of $6,000 if my DM package beat his control, which it did.

Another offered a flat royalty of $3,750 every time they mailed the package.

Many clients, especially small and amateur, offer to pay you a percentage of sales in lieu of a fee.

These deals you should stay away from, because you are betting on something you have no control over.

For instance, what if the client picks the wrong mailing list, changes your copy so that the promotion doesn’t perform, or never runs the promotion? It happens.

The preferred arrangement among top copywriters and top clients is the writer’s usual flat fee PLUS a bonus royalty.

Why would a client pay you both your regular fee and a royalty on top of that?

Some clients pay the royalty on top of the regular fee because they think it motivates the writer to do a better job.
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Others do it because they want the writer to have a financial incentive to keep his promotion as the control by doing tweaks and updates for no additional fee.

Notice that above I referred to “top clients” paying royalties.

For the most part, only direct response marketers pay royalties, because direct response is the only marketing channel where sales generated by your copy can be measured precisely down to the penny.

Most local car dealers can’t easily tell on any given day how many customers were driven to the showroom by your billboard or radio spot, so how could they pay a percentage of sales to you?

But if you write a landing page for a direct marketer selling a home study course, you know exactly the revenue it produced.

That’s why most copywriting clients do not pay royalties: they cannot measure the sales results of their advertising.

Clients who usually do not pay royalties include business-to-business marketers, Fortune 1000 corporations, brand advertisers, ad agencies, local businesses, and small businesses.

The only clients who pay royalties on a regular basis are (a) major direct marketers like Agora Publishing and Weiss Research and (b) smaller but very successful, profitable, and experienced direct marketers, mainly online these days.

Copywriter John Carlton advises marketers not to do royalty agreements with copywriters on the first job.

“It may sound great to push off part of the fee to result-oriented royalties paid later,” says John. “But you need to remember that you’re just beginning your relationship with this writer.”

It’s John’s opinion that a good copywriter will usually not even propose royalties on the first job, because he doesn’t know or trust you any more than you do him.

Hire a copywriter or write it yourself?

April 11, 2014December 21, 2017 Nelson Tan Leave a comment

According to top copywriter John Carlton, when it comes to hiring a freelance copywriter, you have decided that either your own copywriting skills are not up to the task, or you should hire a pro because it will save you time and get better results, assuming you can afford it.

“There’s a cost to everything, which includes both the dollars involved, and your time and invested energy, all balanced against the odds of success,” says John.
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“If you save time doing certain things yourself, and the results are abysmal, how much have you really saved?” John sensibly asks. “Or, if you write a check that makes your hand shake to a top copywriter who produces something that opens the wealth spigot on your head, how much did that writer ‘cost’ you?”

7 powerful copy drivers that generate more response

December 6, 2013December 3, 2017 Nelson Tan Leave a comment

1. Fear
2. Greed
3. Guilt
4. Anger
5. Exclusivity
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Source: Denny Hatch, “The Secrets of Emotional, Hot-Button Copywriting,” Direct Marketing IQ, p. 8

How to get ready to write your copy

August 10, 2013November 6, 2017 Nelson Tan Leave a comment

Copywriter Henneke Duistermaat suggests taking these 4 steps before you start writing your copy:

1. Create a full list of features and specifications

2. Translate each feature into a benefit for your ideal reader

3. Consider the problems you help avoid
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4. Write down the objections to buying from you and decide how you can address them

This is Copywriting 101 and I was doing it over 30 years ago, but many modern marketers today seem to skip these important fundamentals.

Source: Copy Blogger, 6/28/13

Do You Make These 5 Outsourcing Mistakes?

April 29, 2013October 19, 2017 Nelson Tan Leave a comment

If you’re outsourcing (or plan to outsource) some of your work to others to do—website design, copywriting, graphics design, software development, article writing, etc.—you’re going to want to know the right way to do it in order to protect yourself.

Internet business lawyer Mike Young has created an outsourcing system that includes customizable templates for contractual agreements. Simply fill in a few blanks, briefly describe the project and payment terms, get it signed, and you’re done.
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It only takes one bad outsourcing deal to bankrupt most Internet marketers. Don’t become a victim. Do things the right way and outsource like successful entrepreneurs do. Get Instasourcing System for peace of mind and saving yourself from a lot of trouble.

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October 25, 2012April 23, 2017 Nelson Tan Leave a comment

What Happens In Vegas...Changes Everything!

Since mid-August, Dennis Becker has been working on a book, compiled from the 2012 Earn1KaDay seminar.

It’s called “What Happens In Vegas…Changes Everything!”

No cost, no obligation, Dennis is letting me give it to you.

Inside the book are detailed notes transcribed from the presentations of all 15 speakers.

In addition, there are insights into what influenced the speakers and many of the attendees in achieving their success.

You’ll read things like:

1) Mario Brown’s story of early childhood struggles, then coming to the U.S. with very little money in his pocket, how he used Google to start his trek from zero to $40,000 per month income.
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2) Connie Ragen Green’s formula for building e-mail relationships, including how she was able to build a 6-figure IM income from a list of only 651 e-mail subscribers.

3) Gene Pimentel’s formula for profiting from buying and selling domain names…yes, just the names.

4) Colin Theriot’s copywriting trick of creating top converting sales pages by answering just 4 questions.

5) There’s a whole lot more, both in the form of inspiration and step-by-step plans, and you can get access to the entire book for free today, while other attendees paid to get into the seminar last August!

After you download it, you’ll want to also pass it around to others, and that’s totally permissible. I have a mission to put this incredible information into as many Internet marketers as possible.

It’s really that good, as you’ll see.

Have a spectacular day!

3 Ways To Build Your Copywriting Swipe File by Abe Cherian

August 28, 2012September 26, 2024 Nelson Tan Leave a comment

A copywriting swipe file is a collection of sales letters and other creatives that have been known to convert people into paying customers.

Aside from googling older sales letters from big-name publishers and copywriters, here are 3 ways you can build your own swipe file:

1. Keep an eye on that “junk mail” you receive. In fact, try to get on lists that are related to your niche, to start getting different offers in the mail. For example, if you write for the health industry, subscribing to a men or women’s health magazine would be a great start.

2. Look at what made you buy. What phrase, offers, bullet points etc. were juicy enough for you to pull out your credit card and make a purchase?

3. Infomercials and radio ads. Although these aren’t print ads, studying how radio ads and—even better—informercials pitch their products is a great lesson in sales.

Take note of how they make their offers irresistible, how they back up their claims, the urgency and scarcity that’s often used, etc.

Learn to create better websites for yourself and your clients.

August 1, 2012April 20, 2017 Nelson Tan Leave a comment

I have a great offer I would like to share with you.

If you’re marketing a product or service on the Internet, a professional-looking website is an absolute essential part of your success.

Learning HTML is the first step, as you really don’t want to depend on anyone else to maintain your website.

However, you’ll find that most HTML tutorials only provide you with very basic information. That’s a good start, but there is MUCH more to launching a successful website, such as search engine optimization, copywriting, graphics, web hosting and promoting.

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Want to learn from the “Queen of Affiliate Marketing”?

August 24, 2011November 7, 2016 Nelson Tan Leave a comment

Rosalind Gardner is known around the world as the “Queen of Affiliate Marketing”, earning up to (and over) one million dollars per year selling other people’s stuff online.

As author of the bestselling book on the subject, she has taught tens of thousands of people how to do what she does—build online businesses that are profitable and sustainable, even during these tough times.

Her book was FANTASTIC, but her recently released multimedia training program goes SO much farther!

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