Should you write your own copy?

My answer may surprise you, but it’s enthusiastically “yes” IF these 3 conditions exist:

1. You are an excellent copywriter.
2. You enjoy writing copy.
3. You have the time to write copy.

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They know the product and the market intimately, because they live with it full-time. Half the battle in copywriting is really knowing the customer and the product, so the business owner or manager has the edge…IF he can write.

On the other hand, marketers who can’t write, don’t like to write, or don’t have time to write copy are better off farming it out to an agency or freelancer.

Why do most people fail online?

Why is it so easy for some lucky people to succeed online, while others work relentlessly and never seem to get ahead?

There are many reasons, but it all boils down to 3 important factors:

1. Their Minds Aren’t “Hot-Wired” for Success

Make no mistake about it—most successes are made, not born.

Whether your goal is to become an online millionaire, or simply make enough money to retire, it’s all entirely possible.

And it all starts up in your head.

Winners don’t let others discourage them. They have the determination to keep going. Keep pushing. And they do this by continuously feeding their minds the right “food”: positive input.

They read all the right books, learn from other successes and then they ultimately take action.

How about you—are you getting enough continuous positive input?

2. They Make It Too Hard

Let me ask you a question…

What is easier, creating a new online product from scratch—including product research, product creation, writing the copy, hiring a graphic designer, etc.—or sticking your name on a ready-made, professional product and calling it yours?

It’s pretty obvious that the second option is easier—yet so many people online don’t go that route…

Seriously—When you’re starting out online you’d have to be insane to start creating everything from scratch!

There IS a massive shortcut to online success and I’ll let you in on it in a minute.

3. They Don’t Take Action

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The thin line between success and failure is separated only by a willingness to take repeated, positive actions towards your goals.

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It’s called Money2K and it’s a private PLR membership site that offers you all the latest, hottest Private Label Rights (PLR) products—products that you can put your name on and use as your own! (And yes, this is totally legal.)

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* Free motivational audio programs, videos and books to help you along the way, as you grow more and more successful…

* Ongoing training on the BEST way to use PLR (most people are doing this wrong…)

* Personal support from Marcel Vinson, PLR expert and the site’s creator.

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That’s right, if you sign up right now, you’ll get access to over 200+ hot products that you can use to build your list, sell for yourself, or use to learn the advanced methods and profit!

And this isn’t a 30-Day or 60-Day no-cost trial—it’s a LIFETIME membership. Better jump on this while you can!

Dan Kennedy reveals a lifetime of secrets.

Are you a Dan Kennedy fan? I respect him a lot, Big Time.

Dan Kennedy, over 30 years, has directly influenced and developed 250+ millionaires, consulted for billion-dollar companies and commands $10,000+ per day fees.

Over the years, Dan has held many powerful seminars and created industry gold-standard courses including his “Info Riches” (respected as one of the top authority courses on information marketing success), his Copywriting Bootcamp (viewed as a #1 training for copywriting) and many more…

But NONE of those seminars got as much attention as his “Lifetime Of Secrets” event.

———————–
Lifetime of Secrets
———————–

Lifetime Of Secrets

Lifetime Of Secrets is the ultimate business development and fast-growth marketing strategy brain dump.

Over 34 hours, Dan covered, recorded and transcribed his entire lifetime of entrepreneurial experience…embarrassing failures, horribly expensive lessons learned, mind-boggling successes, incredibly powerful strategies, examples, examples and more examples.

Dan did something he had NOT done for any one client, NEVER done for an audience, NEVER done in his books or courses. He painstakingly took the audience through his entire lifetime of experience, his entire arsenal of strategies, lessons learned from his amazing collection of clients as well as his own businesses. His biggest mistakes. What he would do differently if he had it to do over again. The key principles he’s stuck to, that have served him best. Exactly how he has directed his clients to explosive growth in their businesses…like from $200,000.00 to $6 Million in 14 months, from $1-Million to $300 Million in 8 years, from $260,000.00 to $4 Million in one year, etc.

Unlike many of his home study courses, this one isn’t specific to “information marketing” or “direct marketing” or “copywriting” or “consulting/coaching”.

Dan went through every bit of useful strategy and costly-mistake-to-avoid tactic from his decades of experience that will benefit ANY business builder.
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Guess what ELSE you also get along with “Lifetime Of Secrets”?

————————————-
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————————————-

After the Lifetime of Secrets session (when it was a ‘live’ seminar), some of Dan’s clients persuaded Dan to hold a follow-up workshop for the Lifetime of Secrets Bootcamp attendees.

THIS 2-day mastermind meeting was also recovered and is an immensely valuable resource. You can keep it for free. Learn more at:

————————
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————————

Internet marketers and infopreneurs are not left out. The first 20 customers who order “Lifetime Of Secrets” get this entire INFO RICHES + the “Info Millions” bonus with RESALE RIGHTS LICENSE shipped to them FOR NO CHARGE (as MP3 CD-ROMs AND PDFs on CD for convenient packaging)!

The “Lifetime Of Secrets” is rarely made available even by itself let alone bundled with 2 other essential profit-resources.

This special package is a TEMPORARY offer and will be taken down by next week.

Now you can turn back the clock and relive this close-door event that Mr. Kennedy once ran for his clients and partners, considered the most important Dan Kennedy seminar ever held…

Can I show you a copywriter’s brain?

Want to hear something just a *bit* crazy?

Here goes…

Today may be the day to:

* Put your entire collection of copywriting books up for sale on ebay

* Cancel your plans to attend that annual copywriting seminar

* Turn your stack of copywiting DVDs into drink coasters

* Clean your browser of every last copywriting blog, article, and site you’ve bookmarked over the years

Have I lost my mind, you ask? :)

Not at all.

It’s not what I’ve lost that makes me say these things, it’s what I’ve found.

It’s something I can only describe as the closest thing to a treasure map for copywriters I’ve ever seen.

Here’s the brief story behind what I’m talking about…

A guy by the name of Derek Franklin recently set out on a mission to learn everything about copywriting he possibly could.
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He bought gobs of books, expensive training courses, DVDs, and even tore through the Web looking for anything he could find related to the art of copywriting.

In the process of his journey, he:

* Collected all the best copywriting tips, techniques and concepts

* Eliminated all the fluff

* Eliminated all the redundant stuff (there was a lot)

And, here’s the BIGGIE…

* Organized all he had learned and collected into one of the most unique and useful documents for learning the art of copywriting that you’ll likely see for a long time

I can say without a doubt that it’s unlike anything I’ve ever seen!

Derek calls it (appropriately), The Copywriter’s Brain.

It would be virtually impossible for me to try and describe here what it is and how it’s used.

Fortunately, Derek’s put together a short video tour inside The Copywriter’s Brain.

If copywriting is part of your business or livelihood, then you’ve GOT to check it out by clicking this link to view the video now!

Experienced PHP/JavaScript Tutor Solves 19 Of Your Most Frustrating Direct Response Sales Page Hang-Ups

Sales Page Tactics

Writing and designing a sales letter is only 75% of the work.

As a prospect reading other sales letters yourself, you have likely faced a first “buy or don’t buy” decision, only to meet an “exit offer” when trying to get out, or read a “virtual support” popup offering a 10% discount, and yet more creative ways to entice you to reconsider your hesitation to buy even for the 3rd or 4th time.

These tactics can be easily fulfilled by simple software routines that enhances the “backup” capability of a sales page in case your ‘best’ copywriting still fails to capture the customer. At any point in time while prospects are still at your site, you gotta get them to sit up and take notice.

Finally, you can get your hands on an excellent workbook containing all the helpful scripts that will give your sales letter the horsepower to improve conversion rates.

Sales Page Tactics contains Robert Plank’s war plans for putting finishing touches on a sales page.

It is not a copywriting e-book.
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Instead, it contains 19 powerful website scripts with super-detailed walkthroughs explaining how they were built, so you can either paste them onto your website painlessly or tweak them to do anything you want.

* You can run a 7-day or N-day countdown to kick off your new product at a reduced price or to test alternate price ranges without enraging your customer base.

* Get forewarned about a specific kind of dynamic pricing script you need to stay 50 miles away from.

* You can display a lot of screenshots for your product, but there’s a way to quickly flip through them without doing a lot of scrolling.

* You can password-protect your download page without a fully-featured member’s area script, and you can learn how to get it up and running in 2 minutes.

I mention just 4 of what these tactics are but for the full insider secrets, click here and you’ll have the e-book sent right to you in the next minute.

The biggest direct response marketing manual yet…

Ultimate Information Entrepreneur Super Manual

How would you like to leaf through a digital copy of Dan Kennedy’s 659-page Ultimate Information Entrepreneur Super Manual?

Dan’s Manual weighs in at 26.3MB (PDF version), 659 pages and won “The Book of the Year” award in the mail-order category from the North American Bookdealers Association.

T. Harv Eker endorses it and, for years, sold it to his attendees at every one of his seminars.

This is not a “pretty” book…

It’s essentially Dan’s “braindump” and notes on all things marketing: informercial, direct mail, direct response, ad copy, newspaper and magazine advertising, how to maximize customer lists…

Woven in there are also a lot of his own numbers from campaigns he ran for himself and clients and lots of case studies and “success stories”, again, with numbers to give you an idea of how various ads and ideas converted.

Mixed in with all this are dozens and dozens and dozens of photocopied ads complimented with Dan’s summary notes for understanding why the ad works (or DOESN’T work).
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Page 103 starts “Success Stories to Learn From” and is just what the title claims.

Page 197 references 6 different ads…what they netted, how they performed and more.

Page 213 has even more ads and examples and case studies. There are dozens of pages like this.

Many of the ads are from Dan’s early days pre-Internet. But copywriting, direct response marketing, advertising, customer-list monetization, lead conversion etc. are timeless.

In fact, since Internet marketers are generally notorious for not looking at anything outside of their Internet bubble for marketing/advertising tips…you can quickly outpace them by bringing in tactics that have worked for a century in the world of advertising and can work like crazy online.

Grab the Ultimate Information Entrepreneur Super Manual now and you’ll get the 12-audio “Master of Marketing” course as a free gift.

This 12-audio set is a “dream team” of marketing legends including Ted Nicholas, Robert Allen, Mark Victor Hansen, Dan Kennedy and more…

Could this be the best salesletter generation tool on the market?

Sales Letters Creator

Mention salesletter writing and you’ll get all kind of negative responses. If salesletter writing wasn’t so important the majority of people would have abandoned the idea altogether in a heartbeat. But unfortunately salesletters still play an important role when it comes to business, and in a way your salesletter is like your very own digital salesperson. A lousy salesperson will not only fail to make any sales, it will indirectly tarnish your reputation as a professional.

It is a well-known fact that a small percentage of marketers can also be professional copywriters. They are easily paid up to 5, 6-figures for a copywriting assignment because their skill comes from writing from scratch. In other words, they are gifted. 100% pure human input always sounds more original than a salesletter that is churned from a software, but there are 2 big disadvantages:

1) It takes a lot of time to craft that ‘perfect’ salesletter.

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Softwares can still be helpful in lessening the impact of these 2 disadvantages. In fact, it would be easier for you to churn out a draft and then “tweak it manually” to achieve that perfect salesletter. In this respect, Sales Letters Creator is simply perfect for those who loathe the idea of salesletter creation or have never even tried writing one before. Simply put, anyone can do it, and you can produce a high-quality and highly-converting salesletters in half the time if it was done manually.

The best part about this generator is that they prepared a lot of great suggestions for your headlines and prompting questions which really saves you a lot of time. You simply fill in the blanks in pre-made templates and you are ready to upload them to your server. Not even a concern for graphics! You’ll be guided in every single step as you fill up the details of your salesletter.

Right now, you can access Sales Letters Creator for $150 less and you’ll be glad you did if that translate to more dollars saved in terms of your time!

I.M.E.: Armand Morin’s Personal Legacy Revealed!

Internet Marketing Explained

From the man who had made $11 million online starting from 10 years ago comes the most detailed online business education ever! In over 56 hours worth of audio CDs and 800+ pages, 20 topics are fully covered:

Topic #1 – Buying and Selling Websites – You’ll learn how to buy complete businesses online and flip them in as little as 3 days. The best part is that you can get started in many cases for as little as $50. Armand buys on average of 2 websites every month. Many he keeps and generates passive income. Other websites he turns around and sells for 3-5x profit.

Topic #2 – Money With AdSense – You’ll learn the exact strategies he has used over the years and to generate a very significant income on autopilot. Just to give you an idea of how well his system works, he purchased a new home his my parents on the price of just one month’s check!

Topic #3 – Affiliate Marketing – Discover how he earns over a million dollars a year by marketing other people’s products and services. You’ll learn the exact same strategies he personally uses.

Topic #4 – Income With Blogs – This is based on a little secret which is simple and 100% white-hat. Armand now has at least a thousand blogs in existence and he still hasn’t stolen content.

Topic #5 – Press Releases – This is one area which most marketers tend to ignore. For every major launch he uses press releases to gain added exposure and to gain market penetration beyond his hold in the industry he’s in. The best part about press releases is that if you understand the system, then you can use it to your advantage by getting traffic to your sites overnight.

Topic #6 – Viral Marketing – Viral Marketing is certainly a big buzzword now. He shows you viral marketing techniques which have been used to attract over 2,000,000 visitors. He also shows you his video which generated over 14,000 views in the first 48 hours and exactly how he did it.

Topic #7 – Product Creation – Another forte of Armand. Discover exactly how to create literally ANY type of product without any knowledge whatsoever. He takes you by the hand and teaches you how to create information products as well as his time-tested and proven formula for creating high-quality, in-demand software products.

Topic #8 – E-Books – When many people think there are only 2 types of e-books, Armand shows you all 4 types and how to create them with simple-to-follow instructions, and your content will still be very in-depth.

Topic #9 – Ghostwriters – It’s a fact the most successful people in the world today don’t write their own books, so why should you? You don’t have to if you understand how find a qualified ghostwriter who knows what they are doing.

Topic #10 – Interview Products – Armand thinks most people end up doing this entirely wrong. Very little time and effort is put behind it. So here’s the correct way which will make your product stand out from the crowd unlike anything you’ve ever seen before.

Topic #11 – Audio Products – Technology can be your friend if you let it. When creating audio products, there are simple techniques which can make your product sound like a million dollars. Ignore this and you fall into the abyss with all the other non-memorable products in the marketplace.
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Topic #12 – Teleseminars – Armand is an old hand at running teleseminars since 1996 and over the years he has learned easy-to-implement strategies which will allow you to profit quickly and instantly from sitting in the comfort of your own home. It’s not uncommon to generate $10,000-$50,000 with teleseminars if they are done correctly using his techniques.

Topic #13 – Public Domain – Public domain is the greatest asset anyone can use in order to create products almost instantly. You will uncover several ways in which you can predict with 100% accuracy which public domain products will sell the moment you place them up for sale.

Topic #14 – Product Launches – A well-planned product launch can generate significant income in just a few minutes and in many cases to the first few days. You can generate buzz before, during and long after the product has launched with techniques and strategies you’ll learn in Internet Marketing Explained.

Topic #15 – $4 Million Dollar Story – It’s true, he generated over $4 million dollars very early on in his Internet Marketing career. It wasn’t all peaches and cream though. He actually had $2 Million taken from him and withheld for 6 months. He will show you what I did and how you can avoid his mistakes.

Topic #16 – Traffic Secrets – The generation of traffic to your websites is one of the most sought-after skills any marketer wants to possess. It’s not complicated and YES it can be learned. Learn exactly how to drive over 5,000,000 visitors to my sites every single month!

Topic #17 – Copywriting – Armand has studied from his early beginnings the classic copywriters and has learned through massive testing what works for him. He may not be the best in the league but he wrote his own copy for himself and earned millions of dollars as a result.

Topic #18 – SEO – A mystery to many people on the Internet is how to optimize your websites for a higher rankings in the search engines. There is no exact science to this, but Armand has several techniques which have worked for him over the years in increase his rankings very quickly. Whatever the search engines want to see, he serves it up 100% white-hat.

Topic #19 – Your Own Affiliate Program – Discover how he recruits, builds and trains affiliates to market his products and services. He will show you exactly what tools and training to provide to keep your affiliates in tip-top performance.

Topic #20 – List Building – Continually build an opt-in list into the hundreds of thousands! The principles are simple and straightforward and they work for anyone as long as you IMPLEMENT THEM.

If you’ve not invested in yourself in a big way yet, now’s the time to start 2008 on the right note with Internet Marketing Explained.

An Obvious Truth

How about a free report for an appetizer?

Gary Halbert – ranting, copywriting legend…

Gary Halbert

A saying goes that he who projects a tough exterior usually has a soft, cuddly interior. Perhaps it goes to show there are people who know the master copywriter well enough to create this cute caricature :)

I’m taking a little time out to write about a legend I hardly know. As far as this small-fry marketer living halfway round the world is concerned, my initial impression is that Gary seems to be a pioneer of “offensive copywriting”. I’m not sure what his usual choice of 4-letter words are but from what I’ve heard, he writes in a “I got nothing to lose. Show me all your bets” tone, and true enough, he endorsed The Rich Jerk’s copywriting because he identified with it. In fact, there’s something about Jo Han Mok’s copywriting that makes me suspect they contain shades of Gary’s style. On the few occasion I met Jo ‘live’ I should have asked if he learned directly from Gary. Maybe next time…

Gary died in his sleep on Easter Sunday. The tributes are pouring in:

“I have been learning from Gary since I was 15 years old and was blessed to call him MY FRIEND. Gary was one of the greatest marketers in the history of mankind. And that is not an understatement.”

John Reese

“You know Eric, Gary had the best copywriting skills I’ve ever seen. ;) Wish I could do one tenth of what he could do in his writing.”

Mary

“That man provided me with some of the best material I have ever seen for copy. He was a legend and will truly be missed. Marketers, if you have any sense of desire for improvement in what you do, you’ll make the effort to see what this man accomplished in his lifetime. And what the legacy he left behind can do for you.”

Omar Khafagy

“Even before anyone had dial-up, Gary was a highly praised direct response marketer. I will honor his memory by reading a marketing manual I had purchased from him long before the phrase Internet Marketing was conceived.”

Akogo

“Sad news…had the pleasure of meeting him and getting a copywriting critique…the man was flat out brilliant. His swipe file is one of my prized possessions. A true legend in marketing.”

Dr. Mike Woo-Ming

…Just a few taken from this Warrior thread.

You MUST study The Gary Halbert Letter. Gary is so generous with his content for his newsletter archive. You will understand more than his ‘offence’ trademark, it is his business experience, humor and personal confidence that pervades his language. Just read “Canine Testicles” and laugh out loud. It’s one episode in a series concerning a “water filter” ad so please make it a point to cover what it’s all about.

Susanna Hutcheson uploaded one of Gary’s famous ads, a weight loss ad.

Although I hardly know the man, I have seen him quoted in other sales pages and his testimonies for other products. If you have learned directly from Gary, please feel free to put down some great lessons and insights you have gained, or simply pay tribute to him. I like to find out for myself how I can be a little more hard-edged in my writing without putting all of you off, keke.