If you asked your clients what the hardest part about marketing their business on Facebook was, what do you think they’d say?
We bet it would be around posting content that attracts the right people, what to post, what types of content to share, and how to come up with ideas.
So…how cool would it be if you ran a brand new challenge in your Facebook group using CoachGlue’s done-for-you “Create Your Engaging Facebook Content Posting Plan In A Weekend” planner?
This planner has 7 steps, so you can create a 7-day challenge using each step as one day’s training.
But you know what’s really awesome?
You can charge people to join your challenge!
Not only will they get access to the private Facebook group and your daily trainings, but you can give everyone who signs up a copy of this planner!
And because YOU get this planner in .doc format, you can completely customize it to your business. Brand it with your colors and logo, add in your website information and offers, tweak the content to add examples, additional information, and more.
Then simply save it as a PDF and load it up to your shopping cart or members area!
‘Live’ challenges not your thing?
No worries! Here’s what you can do instead:
1) Record each step of the planner as a video (be sure to include a call-to-action).
2) Pull out all of the exercise worksheets from the planner, and turn them into individual PDFs. Then have a link below each video where people can download the accompanying worksheet.
3) Write your challenge e-mails and load them up to your autoresponder. So as soon as someone signs up for your challenge, they’ll get an e-mail each day with the link to go and watch that day’s video (make sure you monetize each video page, linking to your other courses, programs, resources etc.).
Or just package up all the videos up with the planner and sell it as a mini-course.
So many ways to use this in your business :)
The 7 steps and 13 exercise worksheets in the Facebook Content Posting Planner are:
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Step 1: Know Your Buyer Like the Back of Your Hand (a.k.a. The #1 Thing You Need to Know Before Putting Together a Facebook Content Strategy)
Exercise: Create a document that clearly identifies your ICA (ideal client avatar)
Step 2: Establish Your Make-Or-Break Metrics
Exercise: Jot down your goals for your Facebook content. Be very specific.
Exercise: Which engagement metrics do you want to measure? Pick 1-3 metrics and create a spreadsheet where you can track this month-to-month.
Step 3: The Easiest Way to Create Irresistible (And Engaging) Facebook Content
Exercise: Do a content audit. Rank each topic and format according to popularity.
Exercise: What is your audience already asking for (i.e. in 1-on-1 sales consults or in reply to your emails or other social media posts)? Do you notice a theme?
Step 4: How to (Ethically) Use Your Competitors to Create Killer Content For Your Own Facebook Page
Exercise: Research your competitors’ content.
Exercise: Check industry-relevant blogs regularly to make sure you’re always speaking about “hot-button topics” on your page.
Step 5: The Secrets to Creating Super Hot Content (Again and Again) Revealed!
Exercise: Experiment with creating different message types and tracking your engagement.
Exercise: How are you going to share your content on Facebook?
Exercise: Which content method is NEW that you would like to try?
Step 6: The “Perfect Time” to Post For Maximum Exposure And Engagement
Exercise: Experiment with posting days and posting times to see when you get the most engagement. Take notes and adjust as needed.
Step 7: Create the Perfect (And Foolproof) Posting Plan—And Set Yourself Up For Ongoing Facebook Success!
Exercise: Create an editorial calendar for your Facebook posts.
Exercise: Track your metrics every 30 days. Create a spreadsheet to record your results.