e-mail marketing – Page 8 – Internet Mastery Center Blog

Grab Tons Of Traffic PLR E-books, Training Videos And Coaching With PLR/Resell Rights!

October 17, 2011November 26, 2016 Nelson Tan Leave a comment

Inspiration DNA: Traffic Triple Threat

Khai Ng has just released another mega PLR package with PLR/Resell Rights to one of his most complete PLR packages here.

I’ll give you 3 reasons why this package is so powerful:

1) E-books targeting the most profitable niche in Internet Marketing

Everyone knows that traffic generation or lead generation is the no.1 problem for marketers all over the world.

Therefore, Khai’s latest package targets the hottest topics such as ad swaps, AdWords, article marketing, blogging, Craigslist, e-mail marketing, expert interviews, Facebook ads, forum marketing, guest posting, joint ventures, link exchanges, 100% commissions, giveaways, SEO, social bookmarking, solo ads and many more!

2) Technical setup videos with resell rights

Khai understands that many Internet marketing newbies struggle with the technical barrier so he has added tons Internet marketing training videos that you can resell with this package.
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You can resell videos that will teach you how to register domain names, web hosting setup, changing DNS, using FTP, installing popups, creating sales and “thank you” pages, Clickbank setup, creating a PayPal button, e-book creation, PDF creation and many more technical training!

3) PLR and Internet marketing training with resell rights

Last but not least, Khai has included the resell rights to his very own 5-tier PLR training (which works for basic, advanced, expert, market leaders and even Internet marketing gurus!)

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Grab this package now for a fast action bonus as well.

5 Best Practices For E-Newsletter Publishers

June 14, 2011October 30, 2016 Nelson Tan Leave a comment

Annette Iafrate, an executive with Constant Contact, gives the following smart and sensible tips for improving e-mail marketing results:

1. Use your own permission-based list.

2. When people sign up, let them know what kind of e-mails they will receive from you and when they will get them.

3. Keep your list up-to-date by removing inactive subscribers or sending them a one-time e-mail asking them to confirm their interest.
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4. Determine the optimal frequency by asking yourself how frequently your customers think about or use your product.

5. Keep your content fresh, useful, and relevant.

Source: Target Marketing magazine

Do you measure this important e-mail metric?

June 13, 2011October 30, 2016 Nelson Tan Leave a comment

Measuring open and click-through rates can show you just how successful your e-mail marketing campaigns are.

But on the flip side, there’s another metric you should measure: the “complaint rate”. And if it’s too high, you could be in trouble.

Complaint rate is the percentage of recipients receiving your e-mail who complain to their ISP that you are spamming them.

According to e-mail deliverability expert Kevin Senne, the complaint rate should not exceed 0.2%, meaning a maximum of 2 spam complaints per 1,000 e-mails broadcast.

Warning: a number of e-mail services will refuse to distribute e-mails to your list if your spam complaint rate exceeds 0.2% or even 0.1%.

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1. Make your e-mail copy more content-heavy…and less sales-oriented.

2. Ask subscribers what they want to read in your e-mails and give it to them.

3. E-mail your list less frequently.

Source: The Marketing Report

A review of my autoresponder service.

April 14, 2011August 2, 2017 Nelson Tan Leave a comment

An autoresponder allows users to schedule and send multiple e-mail messages in a sequence. This is helpful for Internet marketers who constantly have to maintain communication with their subscribers. One of the leading services that provide autoresponders is Aweber.

In the past 5 years, I’ve stayed with Aweber so I consider myself lucky that I don’t have to jump around several mailing services. Here’s why Aweber remains a personal favorite:

1) User-friendly Interface: Aweber doesn’t give users a hard time in the creation and management of its autoresponders through its user-friendly interface. The buttons and images represent their functions well, and if that’s not enough there’s a setup wizard that guides you through the entire process of creating your autoresponder. Basically, you won’t have to feel awkward when working with Aweber because you’ll find your way around it easily.

2) HTML Templates: There are 150 templates for Aweber’s autoresponders, and they’re still creating more. Its templates feature excellent color schemes that can match your company’s identity. If that’s not enough, you can also add your company logo and images to your messages.

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4) Aweber gives you details on which e-mail clients your subscribers use to read your message. This allows you to adjust your autoresponders’ formats to their needs for a better business.

5) Automation: Aweber allows you to set a schedule for your autoresponders to follow. Besides scheduling the days to send them, it also gives you the option to choose what exact time you want them sent. This is important because time is a determining factor on human behavior (which translates into conversion and open rate differences).

6) Signup form customization: You can segment your list as it grows with Aweber’s fully customizable signup forms. Aweber allows you to incorporate more than 20 fields with drag-and-drop ease to your signup forms. If that’s not enough, you can create two variants of signup forms and test which one’s doing better than the other.

The Bottom Line

Aweber has been in the e-mail business since 1998 and is still a popular choice for Internet marketers. There’s no substitute for that kind of experience, making Aweber an excellent choice for anyone who wants to take e-mail marketing seriously.

3 ways to create a sense of urgency

August 29, 2010January 27, 2023 Nelson Tan Leave a comment

When you encourage prospects to act now instead of later, response rate increases.

1. One way to do this is to put a deadline on your offer.

Since 3rd-class mail takes an average of 2½ weeks to be delivered nationwide, make the deadline at least 8 to 12 weeks from the mail drop date. Alternatively, for any mailing that goes out September or later, a good deadline date is December 21.

Copywriter David Yale recommends emphasizing that the deadline date is final by adding the phrase “it’s too late” as follows: “This offer expires December 21, 2010. After that, it’s too late.”

For e-mail marketing, you can say the offer is good only if the recipient replies “today” or “this week”.

2. If you are not comfortable putting a deadline date on your mail piece, specify a time frame within which the reader must reply, e.g., “reply within the next 10 days”.

3. Or at least make it clear that this is a time-limited offer. Copywriter Milt Pierce suggests this wording: “But I urge you to hurry. This offer is for a limited time only. And once it expires, it may never be repeated again.”