e-zine – Internet Mastery Center Blog

3 shortcuts to producing great content your readers will love.

September 12, 2015September 9, 2015 Nelson Tan Leave a comment

1. Answer questions. Questions that come in are possible subjects for future e-mails.

2. Swipe proven ideas. But don’t plagiarize. Come up with your own take on the topic.

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Source: Terry Dean, 8/13/14

Autoresponder Improvements

February 22, 2011September 24, 2016 Nelson Tan Leave a comment

Stuck in an autoresponder rut with only your e-zine going out regularly? Get out of the rut with some of these ideas for improvements.

1. Provide back issues of your e-zine archives via your autoresponder instead of hosting all your archives online. This will give your subscribers and website visitors easy access to them and offers a chance to include graphics, audio and video and other components all rolled up in PDF files for quick, easy download.

2. Help with tech issues and publish your entire website, save it in a PDF file, and load it into an autoresponder. Sometimes visitors don’t have enough time to read your entire site or they lose their Internet connection or time online. So this way, they could print it out and read it offline.
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3. You could offer your e-book via an autoresponder. Regular e-zine content is often sporadic and is never complete by itself. This e-book should reveal a set of fundamental information to get your subscribers into an active mode of action.

4. For a handy and nice legal touch, you could include the terms and conditions to purchase transactions and load them into an autoresponder that is triggered with each purchase. This could include return policies, purchases, refunds etc.

A Popular Autoresponder Marketing Technique

February 21, 2011September 24, 2016 Nelson Tan Leave a comment

Marketing through an autoresponder series is a popular strategy to increase repeat website visits and sales. Here is a popular strategy using e-zine e-books.

Instead of trying to publish a small daily or weekly e-zines, try publishing one large monthly e-zine (similar to a monthly magazine) as an e-book format delivered via autoresponder, preferably a PDF file. You could have it made up of a large number of articles per issue and insert regularly featured areas throughout like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio/video file links and ads. Then you can charge a monthly rate, with an annual discounted package purchase, and sell advertising spots to sprinkle in your autoresponder announcements for each issue and with an informational series to announce your monthly e-zine to new prospects.
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In summary, by using customized marketing techniques like an e-zine e-book, tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Internet marketing can mean more ways to grow your business.

4 steps to stronger e-zines

December 18, 2010September 18, 2016 Nelson Tan Leave a comment

Best-selling author Michael Masterson gives the following tips for writing strong content for your e-newsletter:

1. The quality of the ideas presented is paramount. A reader may sign up for an e-zine for many different reasons but he will continue to read it only if he feels that his time invested in reading is yielding valuable ideas. Valuable in this context means provocative, memorable and useful.

2. Less is better than more. If you overwhelm the reader with ideas—even valuable ideas—he will come away from the reading experience emotionally neutralized. That happens because the reader recognizes subconsciously that he has taken in more information than he can possibly act upon. Being comprehensive therefore is not the virtue some writers and publishers think it is.
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3. Specificity is key. Unsubstantiated claims and promises may attract your readers’ attention but you will never win their trust unless you back up those claims and promises with specifics.

4. Stories sell the heart. Facts sell the brain. Don’t forget that the job of good writing is to appeal as much to the readers’ emotional intelligence as it is to provide them with rational evidence.

Get articles for your website or blog without writing a word.

January 15, 2008October 28, 2015 Nelson Tan Leave a comment

If you’ve got a website or blog, you know that the one thing you can’t get enough of is content—articles to publish on your website or blog, tips to publish in your e-zine, and content to create reports for your readers. Sound familiar?

To get content, you have a few options.

1. Use free reprint articles: These are great, but with each article you publish, you’re linking to and promoting others as the expert.

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3. Write it yourself: A great option and many of us do. However, if you’re creating many niche websites (or if you’re overwhelmed with other work), sometimes the writing load can get a bit heavy.

4. Private Label Rights (PLR): Here’s the route many web publishers prefer. You buy articles that are very affordable and very flexible. No linking to others. No paying for unique articles. You can change them as much as you’d like or just stick them onto your website as they are.

If you’d like to learn more about PLR, check out all the editable and brandable articles and special reports on subjects like Finance, Diet, Baby Names, Holidays, Home Business, Scrapbooking etc. at Easy PLR.