Tag: freelance copywriter

Which Kind Of Copywriter Should You Be? by Bob Bly

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When it comes to making six figures as an independent copywriter, there are two options you can choose from.

Option A, which is my primary activity and produces a six-figure annual income, is that of being a traditional freelance copywriter.

This entails writing copy, usually on a project basis, for many different clients selling a variety of products and services.

Option B, which I also make six figures from, is to write copy for your own products.

Some copywriters do one or the other, while other writers do both.

Ted Nicholas, for instance, has had huge success writing copy to sell his own products but also has written winning promotions for many clients.

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The reason is simple: Getting clients aside, there are two primary copywriting skills. One is the ability to write persuasive copy; the other is the ability to quickly learn and understand a variety of markets and products.

When you are a pure “Option B” copywriter, you may be a great persuasive writer. But, you are writing only about products you created and are therefore familiar with.

Therefore, you do not gain experience in writing for products and markets other than your own. And you do not learn how to quickly study and understand different products and communicate their benefits to unfamiliar audiences.

As a result, as an “Option B” practitioner, you are in a sense an incomplete copywriter. You only possess half the skills needed to succeed as a traditional freelance copywriter, should you ever want or need to do so.

As an “Option A” or traditional copywriter, I am constantly asked to write about new products and to new markets

Can You Start A Small Business While You Still Have Your Day Job? by Bob Bly

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Subscriber TK, whose goal is to become a freelance copywriter and info-marketer, but currently works at a 9-to-5 job, writes: “My conundrum is the potential of giving up a significant portion of my personal life should the website take off because I take care of my customers, they know I’m their go-to person.

“With my day job, my exposure is limited, but it may not be so manageable being on the web and that scares the hell out of me, yet I am coming to the point where I’ll just have to pull the trigger and ride the bullet!”

The vast majority of small business owners and self-employed professionals had to deal with this same problem, which is as follows: You have a comfortable, well-paying day job. You want to become an independent contractor or start a small business.

When you have a day job, it means you have to work on launching your business after hours.

So, as TK says, you have to spend a lot of your time outside of your regular job working on your new business instead of playing golf, hanging out with friends, or doing other leisure activities.

I do not see too many ways around this, and I think your options are as follows:

1. Moonlight. Keep your day job and spend all or most of your hours after work building your new business. When your new business is making enough money to support you, take the leap.
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2. Save up so much money that you could live for a year without income. Then quit your income-producing day job and work full-time on your new business.

3. Ask your employer if you can switch to part-time status, which would give you more time to work on the business. This is a risky option because the employer might see you as not dedicated and pink-slip you for it.

The other issue starting a small business while you still have a job is privacy. If you put up a website, chances are your boss may stumble across it and may not like it. Again, very risky.

Some wanna-be freelancers make phone calls, send e-mails, and search the web for their freelance copywriting business while at work. I discourage this, as your employer is paying you to do their work while you are on the clock.

For more information on how writers can moonlight successfully, get my book “Write More, Sell More” published by Writer’s Digest Books.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Straight Talk About Copywriting Royalties by Bob Bly

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Subscriber MC writes: “I would like you to address the subject of getting people to pay you royalties. I assume this can become a problem for many direct response copywriters.”

A royalty is a fee paid to copywriters based on the performance of the promotion they wrote.

There are all kinds of arrangements. But the most typical online is a percentage of net sales, which is often 2-3%.

For direct mail, the royalty is a fee paid per package mailed, usually 2 to 3 cents.

But really, you and the client can negotiate whatever the two of you can agree to.

For instance, one client agreed to pay me a flat cash bonus of $6,000 if my DM package beat his control, which it did.

Another offered a flat royalty of $3,750 every time they mailed the package.

Many clients, especially small and amateur, offer to pay you a percentage of sales in lieu of a fee.

These deals you should stay away from, because you are betting on something you have no control over.

For instance, what if the client picks the wrong mailing list, changes your copy so that the promotion doesn’t perform, or never runs the promotion? It happens.

The preferred arrangement among top copywriters and top clients is the writer’s usual flat fee PLUS a bonus royalty.

Why would a client pay you both your regular fee and a royalty on top of that?

Some clients pay the royalty on top of the regular fee because they think it motivates the writer to do a better job.
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Others do it because they want the writer to have a financial incentive to keep his promotion as the control by doing tweaks and updates for no additional fee.

Notice that above I referred to “top clients” paying royalties.

For the most part, only direct response marketers pay royalties, because direct response is the only marketing channel where sales generated by your copy can be measured precisely down to the penny.

Most local car dealers can’t easily tell on any given day how many customers were driven to the showroom by your billboard or radio spot, so how could they pay a percentage of sales to you?

But if you write a landing page for a direct marketer selling a home study course, you know exactly the revenue it produced.

That’s why most copywriting clients do not pay royalties: they cannot measure the sales results of their advertising.

Clients who usually do not pay royalties include business-to-business marketers, Fortune 1000 corporations, brand advertisers, ad agencies, local businesses, and small businesses.

The only clients who pay royalties on a regular basis are (a) major direct marketers like Agora Publishing and Weiss Research and (b) smaller but very successful, profitable, and experienced direct marketers, mainly online these days.

Copywriter John Carlton advises marketers not to do royalty agreements with copywriters on the first job.

“It may sound great to push off part of the fee to result-oriented royalties paid later,” says John. “But you need to remember that you’re just beginning your relationship with this writer.”

It’s John’s opinion that a good copywriter will usually not even propose royalties on the first job, because he doesn’t know or trust you any more than you do him.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

Discover how to write a highly converting saleletter in a day.

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There are pros and cons to outsourcing copywriting. Let’s go over some reasons why writing your own copy is the best way for you to crank up your online income to the “full blast” setting…

Pain #1: Copywriting Is As Expensive As a Broken Bone With No Medical Insurance!

How Much Money Do You Flush Down The Toilet Every Time You Create A New Product? Let’s make a quick total…

* Product creation: $500 to $1500
* Sales letter graphics: $50 to $300
* Copywriting fees: $500 to $2500
* Estimated total: $1050 to $4300 per product.

The above shows an ‘average’ cost of $2675 per product. If you were selling a little $7 special report, do you know how many sales you’d have to make just to break even? 382 sales, that’s how many! Couldn’t you save a bundle if you knew how to do some of that yourself?

Pain #2: You Never Get EXACTLY What You Want When You Pay Someone Else…There’s Always A Compromise

You have to spend the time explaining what you want from them, wait for them to come up with a sales letter, tell them that’s not what you want…wait even longer…then REPEAT THE PROCESS.  All the while hoping your copywriter doesn’t hike up his fees for the extra time spent.

Pain #3: You Get Excited About It. You Can Do It Quickly

A freelance copywriter is in it for the money and he’s not going to be as knowledgeable or as excited about the topic, so he’s going to drag his feet!

Because you know the topic so well, you know what buttons to push.

Internet marketer and computer programmer Robert Plank has just revealed to me a quick and painless formula for compelling sales letters that will have your products launched and your web ites up and running in less than an hour!

With the simple directions in the Fast Food Copywriting special report, you won’t produce award-winning sales copy that takes months and months of painstaking work to write.

Instead, you will be able to consistently write satisfactory sales letters that are selling within a matter of hours…GUARANTEED!

Discover:

* What’s a stairway conversation and how is it so important to the way your brain works?

* What small change to Robert’s business allowed him to launch 20 products in 2007 (which is more than he had done in all his previous years of Internet Marketing COMBINED!)?

* Why you want to be the copywriting equivalent of a McDonald’s fast food worker…and NOT an artsy-fartsy gourmet cook (That’s DEATH!)

* How the word “wait” could have serious repercussions for your business and your lifestyle for years to come.

* How you can get your sales letter written in hours, not days or weeks, using the proven time-tested 7-step formula that I have printed and tacked up to his office wall.

* What one thing can weave your points together…that your high school English teacher NEVER told you. This is the crucial secret to linking the dots that makes your sales copy narrate smoothly.

* If you are on a time crunch, the one thing you probably SHOULD outsource.

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* how to split-test the crap out of your sales letters to get them evolving and responding to what your prospects want…not what you “guess” they want.

* Why you need to stay far away from “the obsessive tester” and how to avoid becoming one yourself.

* One thing to watch out for with price testing…that could actually lose you money, but is an easy stumbling block for CONVERSION RATIO JUNKIES!

* My personal, never-before-explained secret to finding the best and most powerful phrases for your swipe file. I found 60 phrases in about 10 minutes using this technique.

* How reading your junk mail will help you find the exact trigger that gets people tripping over themselves to buy!

* Why you absolutely, positively must go back to a 4th-grade writing level to succeed.

* The exact number of words you need in your sentences to have the optimum psychological impact.

* The maximum length of time your video should run. It’s a lot shorter than you think.

* Robert Plank’s ultimate writer’s block cure for bullet points.

* How to end up with 5 to 10 PAGES of headlines, so you know the exact one to choose for the perfect fit!

* The perfect blueprint to crank out sales letters on an assembly line…by having others interview you in a very specific way!

* How “the way” you present the problem and solution in your copy could mean life or death.

* Integrate Parkinson’s Law, Natural Language Processing, and Time Travel for a copywriting method that just can’t be beat!

Let’s go over what you get in this incredible special report:

* Chapter 1: Explain the Problem and Provide a Solution
* Chapter 2: Follow a Formula
* Chapter 3: My Personal Formula for Copywriting
* Chapter 4: The Anatomy of Outsourcing
* Chapter 5: Split Testing
* Chapter 6: Build A Swipe File
* Chapter 7: Jumpstart Strategies
* Chapter 8: How Do You Write That Killer Headline?
* Chapter 9: Video and Other Gimmicks
* Chapter 10: Write the Damn Thing!

The contents of this special report are written just like a concise sales letter—you won’t find ONE unnecessary word in the entire manual!

Read more about it here.