Tag: Long Tail

Niche Revolution is the Long Tail of Niche Marketing.

Nelson Tan Leave a comment

Niche Revolution

The Callen brothers have started a membership service specializing in creating PLR packages targeting niche markets.

In their words, “selling to small, niche markets, is a heck of a lot easier than trying to sell to a market with thousands of competitors. It makes sense, doesn’t it? If you’re only 1 of a handful of people selling information for a solution to a need, the chance of you selling that product is MUCH higher than if your prospective buyer had thousands of solutions to pick from.”

Doesn’t that perfectly reflect the fundamental idea of the Long Tail?

They manage to gather the best talents to create the info-products, graphics and sales pages. Every month you get:

* 2 professionally researched niche products in the form of eBooks
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* 2 custom written sales letters written by one of the web’s top copywriters, Ray Edwards
* custom built mini-site designs created by a top graphic designer
* 260 Private Label Rights articles
* 12 fully functional, highly optimized, 20-30 page AdSense websites
* 2 5-part mini e-mail courses!

PLUS the exclusive Niche Revolution Content Spinner and Split Testing Program. Every Niche Revolution member gets all of the benefits mentioned above, every single month. And all you need to do is start selling them!

To keep the value of the created products as high as possible, they are capping membership at 600 members, which makes Niche Revolution ultra-exclusive. Once the doors are closed, they’re closed.

The new post strikes back at 3rd placing!

Nelson Tan 2 Comments

Note: As search rankings change dynamically, whatever that’s being said about getting at no. so-and-so spot will be outdated. However, your ranking in relative comparison to a competitor’s tends to be seen as more ‘fixed’.

Following our “Smart Pricing Explained” post, Google de-indexed the error page and we wondered if the updated post might succeed on 1st-page result. Guess what, it ranks one ahead of the original source AGAIN!

This is definitely not luck, and before you start engaging us for SEO workshops, we can only reiterate that having a basic big picture of how Google ranks sites and pages with smart pricing is essential to getting properly started with SEO (refer to the post on smart pricing). It’s not like you have to pay $97 for clandestine info.

In fact, before you think you are no good at SEO, you should go into a “web stats” section within your web server CPanel and look for a list of key phrases that you are already indexed and ranked for.

Something like these statistics that I screen-captured from my own CPanel:

Long Tail Searches?

It doesn’t look like much, but the truth is every other day, at least 1 visitor somewhere is searching for something and we happened to provide it.

This is what the Long Tail of SEO is all about: the Age of Customization whereby people know exactly what they want, and they will go all out inquiring to get it.

The Long Tail Graph

Part of the Long Tail phenomenon is a “98% Rule” which Chris Anderson explains in his book to mean that no matter how much inventory is made available online, 98% of the items will sell at least once.

In this case, 98% of all pages from Internet Mastery Center Blog appear at least once in the search results for a key phrase it contains, provided they are already indexed in the search engine database, and some even rank on the first page for key phrases of secondary importance.
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Example: “Jay Abraham”, like “coca cola”, is too general a term. The more general a term, the more competitive it is to get ranked for it. The old adage remains true, that when someone types a key phrase that contains at least 3 words, you know that person is zooming onto something instead of window-shopping. The likelihood is there that s/he could be a buyer.

The trick is how to pre-empt what a possible buyer could be thinking. Answer: keyword research.

1. It’s open secret you can check for variations of a key phrase using research tools like Google AdWords Keyword Planner, WordTracker or NicheBOT Classic. Variations are kept as records because people EXACTLY type them in the search boxes.

2. Then choose a key phrase variation that best reflects the content of your new blog post.

3. Write your post in a way that wraps your key phrase in the first paragraph.

4. Conscientiously apply the practice of SEO writing until it becomes a solid habit. Awareness of your actions is everything.

Is it any accident that there are 3 searches for “jay abraham marketing strategy setting super summit” or “persuasive ads“? God knows! But that’s precisely business at the speed of thought…

And you need to pre-empt that thought by knowing all the most relevant keywords pertaining to your industry or niche at your fingertips.

That’s the end of today’s lesson! Have you learned something? We hope so. In fact, it is highly possible that there is already a long tail somewhere in your web stats and you may think it’s quite an accidental achievement, except that you now wish you’d optimize your key phrases further with some effort put in.

The next SEO post splits camps and it’s open to the floor for debate…

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Why Google spiders love blogs and snippets too.

Nelson Tan 3 Comments

Back in the last SEO workshop, I consulted Shi Heng Cheong over a problem with our article directory: less than 20% of the pages were ever indexed (there were lots of supplementary results, but consider them ‘bastard’ pages).

I showed him this page, where if you scroll down and look to your bottom right, you see some links to 5 articles. That’s how we reckoned the spiders will dig deep via a “front door” page and index more pages. Anyway, the page is never meant to be a direct-response page and it will be deleted at an appropriate time. Learn what NOT to do from us gooroos!

Whether it was a coincidence or not, Shi mentioned something that relates to how article directories work. To solve the problem as best as we can, we must bring up the article links as a top-fold section AND include a writeout of the first paragraph as a snippet so that spiders can easily ‘look’ at the content for its indexing decisions.

To increase the ‘originality’ degree of the article, rewording the first and last paragraphs is just fine. That reminds me of an urban myth about teachers. During the busy exam season, teachers don’t read from start to end of every student’s essay. They scan through the first few paragraphs and give a mark according to that.

But can’t spiders look at every single link of a page? Aren’t they machines? What Shi said next completely knocked me of my chair and I have yet to find evidence of his explanation. Google is actually modeling spiders as closely to human eyeball movement as possible (surely that has to do with heat maps). Now…not one of us have any idea how googlebot can not only determine your page layout but also how visitors read through it just by ‘looking’ at your HTML code, but at least that gives us an insight into why Google loves blogs.

And the truth is layout and culture are the blog’s 2 best assets.

For one thing, the blog has an elaborate archiving system that takes away non-techies’ fear and hassle of uploading web pages via FTP and linking to them from the “front door”, so they can happily post away as frequently as they wish. The more frequent a blog (or site) is updated, the more often spiders come to look for food. The blogging culture precisely promotes originality because blogging motivates original opinions, thoughts and comments too. Chances are, when there is original content, would not readers scroll all the way down to read what they have missed out before? Would not spiders emulate readers’ behavior by ‘looking’ all the way down? And index new posts along the way? 1 post per page. We know spiders are more than happy to index 3 posts a day instead of penalizing you if you are that hardworking. As a saying goes, “The more pages you get up in the search results, the bigger your online presence.”

It’s true, as reflected by our own tracking of blog pages. We hope blogging may be an activity you would resolve to do more consistently to build up credibility, relationships and SEO too as you go along. We will type something concerning the Long Tail of SEO. This is amazing stuff, and it works. You will know how to get ranked on the first page for every possible key phrase combination. The “how to get noticed on myspace” in the previous post is one example.

Last but not least, the 4th run of the SEO workshop, to be conducted by Shi, commences on March 2nd and 3rd. There will be a lot more covered in the areas of on and off-page optimization, including press release optimization and social media marketing plus continual support and opportunities for idea exchange within the community. Register on this page. Having this SEO skillset will make things easy for you in the future.

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Free Interview Transcripts On Market Research.

Nelson Tan Leave a comment

Glenn Livingston was a psychologist for suicidal adolescents (that was depressing)…then a research consultant for mega-brands (too much politics). He escaped to the refuge of online niche marketing. He fused his prior skills into an accurate system for doubling your conversion and successfully entering new markets with near-zero risk. The hit rate with this now approaches 100%.

Perry Marshall interviews Glenn Livingston on how he:

– Insulates his markets from the competition (very often, with his method, competition actually increases his sales)

– Distinguishes “price of entry” benefits from true “points of difference” (things people expect in every product before they’ll even consider it vs. things they’ll actually open their wallets for!)

– Mines for hidden gold in existing customer lists

– Identifies hyper-responsiveness and designs campaigns specifically for them

– Figures out whether a market is worth pursuing in the first place

– Scientifically determines the right number of sub-segments in each market so he can dramatically improve on the message-to-market match! (You may think you’re dealing with only one type of prospect, but it’s usually three or four!)

– Figures out his prospects’ & customers’ emotional hot buttons

– Perhaps most importantly, how he identifies the “SEARCH CONTINUUM” and LIFE CYCLE in any market so he can take people through step-by-step and create a strong bond as a trusted adviser

Download transcript

The next audio by Drs. Glenn and Sharon (his wife) Livingston discusses how to minimize risk and maximize profits using surveys to dominate markets. Your prospects will know you are getting to them before your rivals in needs identification. They will also reach a purchasing decision on you faster. In some ways it relates to the recent big idea that is “The Long Tail”:

Download transcript

The 3rd audio, a meaty one, describes Glenn’s “4 Quadrants of Market Research”. You can find out more about your customers than anyone else in your market…even the customers themselves!

The common excuse is not having enough time, but according to Glenn, if not for his market research process, most marketers get stuck in one quadrant (and do you know which one?), and this severely limits their perspective on their customers and prospects (if they’ve done any research on their market at all).

The 1st step to establishing a new growth curve in your business is uncovering insights about your customer you haven’t yet gleaned from your perspective. Discover how:

Download transcript

These are critical insights Glenn has developed over 20 years of doing research for hundreds of companies in his own business experiences. By the end of the audio, you should know how to cover your the needs of your market from all angles.

The 4th audio deals with communicating with your customers and prospects to glean research data through a survey or interview. It’s more than just knowing how to talk to people because apparently it is easy to screw up this part! Dr. Sharon Livingston, a qualitative researcher for more than 20 years, outlines 5 simple rules which can really give you the edge (especially when you use them AFTER using a more structured, quantitative survey method) in this 17-minute interview.

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The 5th audio is about a special type of survey processing which happens to be one of the most important ways that you can discover insights in your survey data that will remain hidden to the vast majority of marketers. Learn how to post-code your survey to get maximum conversion leverage and why:

Download transcript

6th audio: David Bullock is the advanced conversion strategist responsible for bringing the “Taguchi” testing method to the public’s general awareness. He’s also responsible for over $100 million in sales, so he’s definitely worth paying attention to!

Dr. Glenn Livingston compares with David the similarities and differences in their conversion methods, which can be implemented with a simple spreadsheet and a page rotator:

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7th audio: Many people fail to realize just how easy it can be to motivate purchasing behavior when you link it to raising your prospect’s (or customer’s) self esteem…

But when you DO understand, a whole new world of emotional hot buttons opens up for you…
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Here’s a concise, intriguing, and fun-to-listen-to 2-part interview of some of the core concepts to understanding emotional motivation in advertising:

Part 1:

Download transcript

Part 2:

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Would it be wonderful for you if you could understand the ENTIRE spectrum of keywords in a market as they come from the conversation, wants, and needs in your customer’s head when they typed in each one (and how they moved from search term to search term)?

Then you’d have the ability to compete on even the most competitive words that everyone knew about.

SO what if you consider yourself bad at keyword research, as in “finding the most keywords with the least competition” if that is your criteria for success? Glenn does. In fact he feels inept at it. That’s why he finds it necessary to record his 8th audio from his perspective…

By the end of the audio you should know how to deconstruct and leverage on the “search continuum” to gain a MUCH higher volume of leads at a MUCH lower cost, take people OUT of the competitive environment EARLY in their search behavior and create a bond with prospects that makes them feel you’re almost psychic.

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But perhaps there is a larger picture to the whole truth. No matter how good the keyword tools become, no matter which one you use, and no matter how much time you spend gathering and organizing phrases and analyzing competition/KEI…

All you’ll ever get from KEYWORD research is KEYWORD intelligence, NOT MARKET INTELLIGENCE!

Yes, it’s true that you need a comprehensive keyword picture of your industry.

Yes, it’s true that you need to meaningfully organize them into manageable, related groups.

But it’s also true that, no matter how specific the keyword phrases are that you gather, no matter how voluminous your list is, and no matter how well you organize them…

All you’ll ever get from keyword tools is KEYWORD INTELLIGENCE. And keyword intelligence is a necessary but definitely NOT sufficient step for achieving your business goals.

What you need is MARKET INTELLIGENCE…You need to understand WHO’s searching these keywords, WHAT they’re looking for, WHERE they’ve been looking before they got to those keywords, HOW they’re going to proceed to other words, WHY they’re searching, WHAT their true pain points are, WHEN they’re most likely ready to buy, and WHICH groups of people belong together based upon all the above.

Recently, Russell Wright (quickly emerging as the de facto authority on latent semantic indexing and keyword research in general) and Glenn got together and discussed this distinction in detail.

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Here’s another audio Glenn did with Perry Marshall about direct marketing principles you can use to enter new markets and double your business. The interview itself focuses on how psychotherapists can grow their practices but please don’t let this throw you. They just used the hypothetical example of a psychologist to illustrate KEY PRINCIPLES which can be applied to ANY product or service (yes, even yours).

Go have a listen audio No. 10 now. You’ll be happy you did :-)

And you’ll be even happier to listen to this exclusive conversation between Glenn and Jonathan Mizel. To Glenn, Jonathan is his savior who took the thorn out of this lion’s paw when he was on the verge of bankruptcy. Jonathan does not speak publicly anymore, so make the best of your time listening to his way of market research for entering new markets:

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Fred Gleeck reviews his take on the power of using laser-precise market research to identify, enter, maximize, and dominate your area.

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Have an awesome time listening! More audios on how to double your business soon.