The Most Effective Brochure In The World by Bob Bly

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When Self-Publishing Is The Way To Go by Bob Bly

A few weeks ago, I wrote an article here extolling the virtues and advantages of having your book published by a real publishing house vs. self-publishing.

This prompted subscriber LP to write, “Just wondering if there is ever a time or situation where self-publishing has merit.”

Yes, LP, I can think of several.

First, for whatever reason, you are in a hurry to get the book published.

From the day you turn in your book manuscript, it can take 6 to 12 months for your book to get published.

If you cannot wait that long, self-publishing is the answer; you can get your self-published Kindle e-book on Amazon in as little as a few weeks.

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Publishers edit books and demand authors make requested changes. The publisher also has the final say on book design.

If you want your book a certain way, and don’t want to be told how to write or design it, self-publishing is the alternative to mainstream publishers.

Third, you are a master marketer and believe you can make more money selling the book directly to consumers on your own.

Robert Ringer self-published his mega-bestsellers and sold them through brilliantly written full-page newspaper ads before selling the paperback rights to a mainstream publisher for a lot of money.

Many other master marketers

Which Is Better: Mainstream Publishing Or Self-Publishing? by Bob Bly

Despite what you may think, I would never say that traditional publishing is inherently superior to self-publishing.

What I do say is that I personally prefer traditional publishing to self-publishing both as an author and a reader for several reasons.

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That means in most cases, at least one entity