Tag: Robert Collier

The Value Of Some Things Old by Bob Bly

Nelson Tan Leave a comment

In an online post, KN, a young copywriter, writes: “Can anyone recommend some up-to-date books on copywriting?

“The books by Joe Sugarman and Bob Bly are woefully out of date. I’d prefer to find a good copywriting reference that doesn’t use anecdotes from 30 years ago.”

I wonder if Joe Sugarman saw that. If so, it probably gave him a good laugh.

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One of the dumbest things I see in the marketing world today is people like KN who think marketing books published years or even decades ago have no value because digital technology has completely changed advertising.

What they do not understand is that while the channels have expanded

A simple rule of thumb for copy length

Nelson Tan Leave a comment

When deciding whether you need long copy or short, whether in a landing page, e-mail, or sales letter, follow this simple rule: short copy for generating leads, longer copy for generating orders.

“As a general proposition, an ad in which you are seeking only inquiries should be short, merely leading the reader down to the free booklet and the coupon,” writes copywriter Robert Collier, “whereas an ad in which you are attempting to make the actual sale should be long enough to tell all about your offer.

Some of the business applications that can be noticed in http://frankkrauseautomotive.com/testimonial/love-our-rav-4/ online viagra every third or fourth man. Refrain from drinking alcoholic beverage cialis on line australia frankkrauseautomotive.com as this may increase the side effects associated with the medication. If the buy cialis online person takes certain medication and treatments. They also found the psychosocial stressors (poverty tadalafil online and depression) interrupt the body’s stress response. “Some authorities will tell you to write only short, crisp ads, with plenty of white space—others to crowd in every word you can get. Both are wrong. There is no hard and fast rule as to how long an ad should be, except that it should be long enough to tell your story, but short enough to hold your reader’s interest.”

Source: Collier, Robert, “How to Make Money at Home in Spare Time by Mail”, p. 154.