Sales page design and copywriting is an essential skill for all Internet marketers, but it’s not easy to master in a short period of time. CoachGlue’s “How to Write Your Money-Making Sales Page in a Weekend” planner breaks the entire process down into bite-size chunks that are totally do-able!
Here’s what the planner contains:
Step 1: Write a Bold Headline They Simply Can’t Ignore – Think about the last time you read a sales page online. Doesn’t matter what the product was; just think back and remember what action you took after reading that headline: Did you read further down the page before buying or did you click away, never to go back again?
Exercise: Use the core value template to help you brainstorm your headline.
Exercise: Use this set of 10 Headline Formulas to write test headlines for your sales page.
Exercise: If you want to add a subhead, create one for each of your 10 headlines.
Step 2: Keep Them Enthralled With Kick-Ass Descriptive Copy – Now that you’ve grabbed their attention with your headline that makes a promise, you need to keep the readers engaged in your copy so they keep scrolling down the page, convinced that YOUR product is the answer to their prayers.
Exercise: Analyze how top influencers sell products or courses.
Exercise: Take your top 3 headlines and write copy that would follow each of them.
Step 3: Blow Their Minds With a Transformative Story – No matter how strong your sales copy is, nothing seals a sale more than a story showcasing how YOUR product changed someone’s life. Your audience wants to know how your product will help them solve their problem.
Exercise: Write a transformative story about yourself that builds trust and rapport.
Exercise: Write your story using only 5 sentences.
Step 4: Use Glowing Testimonials to Eradicate Their Fears – What’s the difference between a testimonial and transformational, narrative story? Narratives focus on the end results of using your product while testimonials talk about the benefits of your product.
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Exercise: Collect testimonials from past clients, but ask them to tailor their quote to one of the common client hang-ups from the list you send.
Exercise: Write testimonials for busy clients.
Step 5: Dazzle Them With a List of Phenomenal Benefits – Keep this thought at the back of your mind as your sales page comes into focus: Now is NOT the time for subtlety or veiled innuendo. Be proud and be bold. TELL the reader exactly what your product is, why they will benefit from buying your product, and tell them directly to buy.
Exercise: Create a list of 5-8 benefits that customers will get from purchasing your offer. Use gripping and active language.
Exercise: Refine your benefit list. Which ones make it clear that your offer is an amazing deal, worth far more than you’re charging?
Step 6: Blast Through Buying Barriers With an Iron-Clad Guarantee – One of the best ways to convince people to buy your offer is to give them a solid money-back guarantee. A guarantee is simply a safety mechanism for the buyer and shows that you’re a trusted business person, not a rip off artist.
Exercise: Look at your top influencers from Step Two and compare their money-back guarantees. Look for similarities and differences.
Exercise: Craft your own guarantee and implement a customer service/return procedure.
Exercise: Map out your customer service/money-back guarantee process.
Step 7: Seal the Deal With a Powerful Call-to-Action – Last but not least, it’s time to create your call-to-action (CTA).
Exercise: Brainstorm some calls to action that incorporate strong, convincing language.
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Think about this: the last time you were shopping online, ready to buy a product or service, did you go look at the reviews?
