Tag: sales message

Shot Messenger improves your marketing messaging capabilities on Facebook.

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Shot Messenger

What is the one thing that even your double opt-in list CANNOT guarantee you?

It is the ability to give you 100% open rates.

But what if I tell you, that there are marketers who are getting close to 100% open rates every time they send a promotion or sales message to their list?

Don’t believe me?

Watch this demo video.

With Shot Messenger,

[+] You can convert your entire e-mail list into your Facebook Messenger audience

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[+] Build unlimited subscriber list right inside Facebook

[+] Send autoresponder-like smart sequence messages to your complete list

[+] Message your FB page in one click

[+] Send fully automated emotions and keywords based rich media messages

[+] 100% Facebook compliant—FB-Approved App

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So many businesses are not using Facebook Messenger for marketing yet. Be ahead of the curve now!

How To Create A Winning DM Package by Bob Bly

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In the Talon Newsletter (12/14, p. 1), Justin Wong says a winning direct mail package will include multiple elements.

“Some people enjoy reading letters while some like looking at colorful photos in brochures,” he writes. “As a rule of thumb, we recommend using both brochures and letters in conjunction to maximize readership.”

Justin also says there should be some redundancy between the elements: “That’s why it’s so important to make sure your calls-to-action are clear and repeated throughout all elements,” he says. “Anyone who looks at any of one section of your materials should have a clear idea of what the offering is and why they should care.”

My mentor and NYU professor, the late Milt Pierce, told us the reason to have multiple elements in a DM package was that when the envelope was opened, the various pieces would fall out onto the prospect’s desk or table. Each piece was another shot at gaining attention and communicating the sales message.

Of course, many new formats have sprung up, and in certain applications, these mailers have beaten the traditional letter package.

For instance, the magazine subscription industry was dominated by #10 and other size envelope packages with 4-page letters. Then the double postcard and voucher were invented and blew the letter packages away.
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Many financial publishers have found that magalogs and digests outpull sales letters in envelopes, though Stansberry still uses envelope packages with success.

In mortgages, we have found that adding a color brochure to a letter in an envelope actually depresses response.

For Physicians Desk Reference, the control was a snap pack, unbeaten for years. Every conceivable format was tested against it and failed to beat it. Finally I wrote a package that beat the control…and, it was a snap pack!

So while I think Justin’s advice on traditional envelope DM packages is fairly on target, you should be testing formats to see which works best for your offer.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.