Tag: smart pricing

The new post strikes back at 3rd placing!

Nelson Tan 2 Comments

Note: As search rankings change dynamically, whatever that’s being said about getting at no. so-and-so spot will be outdated. However, your ranking in relative comparison to a competitor’s tends to be seen as more ‘fixed’.

Following our “Smart Pricing Explained” post, Google de-indexed the error page and we wondered if the updated post might succeed on 1st-page result. Guess what, it ranks one ahead of the original source AGAIN!

This is definitely not luck, and before you start engaging us for SEO workshops, we can only reiterate that having a basic big picture of how Google ranks sites and pages with smart pricing is essential to getting properly started with SEO (refer to the post on smart pricing). It’s not like you have to pay $97 for clandestine info.

In fact, before you think you are no good at SEO, you should go into a “web stats” section within your web server CPanel and look for a list of key phrases that you are already indexed and ranked for.

Something like these statistics that I screen-captured from my own CPanel:

Long Tail Searches?

It doesn’t look like much, but the truth is every other day, at least 1 visitor somewhere is searching for something and we happened to provide it.

This is what the Long Tail of SEO is all about: the Age of Customization whereby people know exactly what they want, and they will go all out inquiring to get it.

The Long Tail Graph

Part of the Long Tail phenomenon is a “98% Rule” which Chris Anderson explains in his book to mean that no matter how much inventory is made available online, 98% of the items will sell at least once.

In this case, 98% of all pages from Internet Mastery Center Blog appear at least once in the search results for a key phrase it contains, provided they are already indexed in the search engine database, and some even rank on the first page for key phrases of secondary importance.
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Example: “Jay Abraham”, like “coca cola”, is too general a term. The more general a term, the more competitive it is to get ranked for it. The old adage remains true, that when someone types a key phrase that contains at least 3 words, you know that person is zooming onto something instead of window-shopping. The likelihood is there that s/he could be a buyer.

The trick is how to pre-empt what a possible buyer could be thinking. Answer: keyword research.

1. It’s open secret you can check for variations of a key phrase using research tools like Google AdWords Keyword Planner, WordTracker or NicheBOT Classic. Variations are kept as records because people EXACTLY type them in the search boxes.

2. Then choose a key phrase variation that best reflects the content of your new blog post.

3. Write your post in a way that wraps your key phrase in the first paragraph.

4. Conscientiously apply the practice of SEO writing until it becomes a solid habit. Awareness of your actions is everything.

Is it any accident that there are 3 searches for “jay abraham marketing strategy setting super summit” or “persuasive ads“? God knows! But that’s precisely business at the speed of thought…

And you need to pre-empt that thought by knowing all the most relevant keywords pertaining to your industry or niche at your fingertips.

That’s the end of today’s lesson! Have you learned something? We hope so. In fact, it is highly possible that there is already a long tail somewhere in your web stats and you may think it’s quite an accidental achievement, except that you now wish you’d optimize your key phrases further with some effort put in.

The next SEO post splits camps and it’s open to the floor for debate…

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Smart Pricing Explained.

Nelson Tan 3 Comments

What is smart pricing? To put it simply, it goes like this: by comparison, the AdSense ads that are more relevant and pay better get to be displayed on the site or page that is more ‘established’ than another. The ‘establishment’ of a site/page is measured by:

1) the duration of its existence,
2) the quality of its overall content,
3) its PageRank,
4) the volume of visitors it attracts,

…among other metrics that are both known and unknown to Google sleuths. We mention this because we want to show you a real, practical example of smart pricing at work. This really surprises us.

Google “how to get noticed on myspace” and observe the top 4 results.

The original article is published by Lester Seah at his blog, Evolutionary Internet Marketing Success. We did not replicate his whole article on our first post, which has since been updated and republished as a new post (thus if you click the search result link, it comes up with “file not found”. The new post is here). All we merely did was copy wholesale his title and mention a link to his article in its rightful place with just one statement.

And what happened? We rank one ahead of Lester. Is justice served?

The no. 2 spot goes to Ezine Articles. It doesn’t matter there’s hardly any key phrase that remotely resembles “how to get noticed on myspace”. That article page alone already enjoys PR 6. Moreover, Ezine Articles is a famous article directory where many editors and publishers get involved. Notice the relevancy of AdSense ads on that page.

No. 1 result is myspace.com. This is “home court” result. That spot belongs to the boss.

Google will flush out that error page of ours and update its indexing of new pages. In the meantime, here’s your discovery. If Lester’s article was published on our blog first and got picked up by spiders before it was published on his, there is a chance the article may never get indexed on Lester’s blog, never mind 4th placing.

But that’s how Google defines quality. Spiders are happy to crawl an illustrious site like Ezine Articles a few times a day instead of one time in a few weeks for obscure sites. This could not have been demonstrated better other than with online news site. Have you had the experience of googling “anna nicole smith died” the moment you heard that news, and what comes in the search results?

Anna Nicole Smith died.

Certainly this is something that makes you go “hmmm…”

What the googlebot does is whenever it finds what it feels is a ‘new’ piece of content, it compares with ALL the pages that contain what it feels have very similar words and phrases and are already indexed in the search database. If it finds just ONE exact article in an established site, the latest version it come across will not stand much chance of getting indexed if the site does not pass the metrics as mentioned above. It will be chucked aside.

That is why originality counts.

That is why PLR articles are highly recommended for re-editing.

That is why you must ensure your content is indexed on your site first (give it some time) before you can begin submission at other places. The next best candidates are the average-performing directories. Again, give your article time for indexing, and move on to the better-performing directories. Logically speaking, it is supposed to be this way, but human nature is not meticulous enough to plan such an ‘organic’ move.

We previously asked this question in the Warrior Forum: will too much article submission result in a case of content duplication? We received one answer and it went, “Nah, don’t worry. The directory on the East Coast and the one on the West have 2 vastly different IP addresses, so it doesn’t constitute duplication.” Well, thanks. It is temporary relief to hear that.

Let’s move on to the next post with more SEO tips.

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Another AdSense success story, but is it for YOU?

Nelson Tan 2 Comments

The AdSense Advantage

Phew! Matt Callen must have felt vindicated when one of his customer, Arbhishek Agrawal, e-mailed him from nowhere to say he made $9127.75 in AdSense income for this January! So he quickly wrote this e-book, The AdSense Advantage, and just distributed it on Thursday to spread the testimonial on the use of HyperVRE Gold (commercial version).

Of course, we are eager to learn and celebrate of yet another new formula and at the same, want to be careful with all the excitement surrounding the report and give some objective thought as to how popular the method can be accepted by the masses.

On first impression, the method is akin to what John Reese once described as a ‘braindump’ method; that is, “you fling a bucket of mud towards a wall and hope that a few good patches stick to it.” We are referring to pg. 16 of the report where Arbhishek uploaded 300 sites, removed 100 non-performing ones and ended up with 200 good ones.

Another highlight of the report is Arbhishek need not register every single domain for each site. If he did, that would be quite expensive, but it only means 2 things:

1) He had no intention to build opt-in leads.
2) Without opt-ins, there was no intention to build online businesses.

As a result, he only used 2, 3 domains (read the e-book to find out how and why). Google has already successfully clamp down on AdSense sites, thus there is no way the spiders are going deep to index those pages. He couldn’t possibly link to them from the index page either…which brings us to how Arbhishek drew tons of visitors to his sites.

Answer: AdSense arbitrage, but it’s not what you think.

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Fantastic loophole while it lasts! Why? Google had been trying to maintain the standards of its AdWords/AdSense programs with the implementation of smart pricing, Google slap and landing page score. Whatever activities you do with these programs are closely monitored…

…Whereas Yahoo! Publisher Network, its version of AdSense, is still in its infancy. You can draw PPC traffic from Yahoo! to click ads on your AdSense sites simply because Yahoo! has no sense of landing page score, as yet.

This is a pretty interesting situation. The quality of those clicks may not be good as they seem, but as long as Arbhishek’s AdSense account is not banned, he’s not complaining. He paid for his PPC traffic, and Yahoo! raises both its hands and say, “It’s not my fault.”

It will be a matter of time before Google has no choice but to knock on Yahoo’s door and go in as a courteous guest…and as you know, these 2 companies are rivals.

Before that happens, here is what’s in it for you. We have to reiterate, Arbhishek is NOT building a business, by which we mean there’s no sense of giving value to whoever patronizes you. The AdSense Advantage contains a formula for your benefit and it’s yours only. The process requires you to take MASSIVE action while the good times roll. We have read about other AdSense methods that are, by comparison, beautiful and elaborate. This one is quick and dirty as hell.

If you have previously bought a ton of AdSense templates (we know some of you have bought from us) and feel that you are not optimizing your efforts on them, it’s your no. 1 priority to read The AdSense Advantage and not waste another second. If you have been pursuing AdSense, consider this a must-read to be informed. There is a glaring loophole you can’t miss, and we have just explained it!

AdSense Arbitrage

Here’s another AdSense arbitrage case study by Matt’s brother, Brad Callen. He compiled his report based on tips given by one of his Keyword Elite customers and threads from his KE forum. Interestingly, AdWords is involved, contrary to what we wrote above. The details of this free report is just as good, or better than any paid arbitrage product you’ll find.