social media marketing – Page 2 – Internet Mastery Center Blog

Automate social media management with Mass Planner

June 2, 2016May 20, 2016 Nelson Tan Leave a comment

As social media marketing becomes more integral to the overall digital marketing process, it gets quite a handful having to juggle all your social accounts by manually logging in and posting your content one by one. So how would you like to schedule/automate content sharing on the biggest social networks with one social media management tool?

Enter Mass Planner. It automatically shares your posts on Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram etc. and automatically follows your fans. You can add up to 4 accounts on each platform. It can also automatically search for and join relevant Facebook, Google+ and LinkedIn groups. Purchase stand-alone module extensions to enhance the capabilities of your Mass Planner account.
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By automating social sharing using Mass Planner, you can optimize your time focusing on doing the more important business stuff like content creation, and yet your consistent sense of activity on social networks will surely build a strong follower base over time. You can start your 5-day free trial or visit the video tutorial page where you can watch all the free videos to familiarize how Mass Planner works.

Discover 3 Inbound Marketing Strategies For Your Business Expansion

March 7, 2015March 9, 2015 Nelson Tan Leave a comment

Discover 3 Inbound Marketing Strategies For Your Business Expansion

Let’s recall the last time you were out in the street and an enormous billboard caught your attention. Did you immediately visit the advertised website? Or did you proceed on your journey without remembering?

This is a prime example of a fizzled endeavor at an outbound marketing strategy. Consider those “in your face” advertisements you see regularly like those promotions at the sides of buses or taxis or the large print ads taking up 50% of the newspaper. Does this style lure you to find out more about the offer?

Most likely not. Not only outbound marketing “pushes out” ads without a targeted audience or demographic in mind, it regularly consumes up your advertising dollars quicker than you can say, “Where are my revenues?”

What marketers today should know is that effective marketing doesn’t have to appeal to the masses in order to see a return, but instead concentrate on creating remarkable or compelling content that attracts people by piquing their interest. This type of advertising is known as Inbound Marketing. I share the following 3 Inbound marketing strategies that can develop your business and get results.

1. Construct A Buyer Persona

You have a business. You offer an item or service. Customers are your best supporters as they trust your brand and use it. They picked YOUR business to purchase from and not from your competitors. Instead of spending important advertising dollars on drawing in the wrong set of prospects, construct a buyer persona based on the majority of your customers and concentrated around their needs and wants. By creating a buyer persona and nailing down your clients’ needs, lifestyles and even apprehensions, you will have the capacity to think of a ready answer to address your clients’ challenges. By placing ourselves in the shoes of our prospects, we can better preempt their purchasing decision. Beyond that, you can foster a closer relationship with existing customers as they begin to adore your brand and unreservedly evangelize it. It’s so much more effective to zero in on the right leads this way because it is very difficult to measure the degree of favorable response to outbound ads.

2. Build Trust With Content Creation

Effective Inbound marketers must continually engage prospects with informative content. Offering guidance, learning tips, or answers to their inquiries encourages readers to identify closely with your brand. Content design also takes on a variety of creative approaches: blogging, vlogging, e-books, infographics, videos, webinars, social media publishing etc. As time goes, content becomes the vehicle with which marketers lead prospects through their marketing funnel, ultimately winning them over for the sale. Yes, the sales result is paramount, but I must emphasize the use of content in establishing and building trust in the minds of prospects. When a prospect completely comprehends and believes in your brand, it is natural that they become willing customers.

3. Be Active On Social Media

Consider these statistics as revealed in a HubSpot study:

Internet users spend 4 times more time on Facebook than Google
Number of active users on:
- Facebook: 1.3 billion
- Twitter: 645 million
- LinkedIn: 300 million
- Google+: 300 million
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74% of marketers saw an increase in traffic after spending just 6 hours per week on social media
At least 35% of marketers have acquired customers on Facebook, LinkedIn or Twitter

Social media publishing and engagement is therefore integral to your Inbound strategy in converting visitors to leads and acquiring and supporting customers. When you keep customers happy, they can be evangelists for your brand. Their public displays of delight will appeal to their connections and your prospects too!

The more you apply social media marketing, the sooner you will encounter more in-depth strategies, but let’s start with fulfilling basic requirements:

Consider the frequency you are going to publish/post on the 4 major social networks: Facebook, Twitter, Google+ and LinkedIn. Plan out the regular timings for your posts so that your fans and followers can readily anticipate them.
Show your personality. Don’t be afraid to show what makes you, your company and corporate culture special and enjoyable to work or associate with.
Design your content presentation. As mentioned earlier, mix up the form of your content with images, videos, downloads, blog posts, quotes, polls, questions etc., but take into account the appropriateness/suitability of the content form for a particular social network, the publishing timing and the persona of your readers. 80% of your content should be interesting and helpful and 20% can be promotional.
Know your buyer persona. I keep coming back to the ‘persona’ because it is important and unavoidable. In the context of social media, knowing your buyer persona thoroughly allows you to get content to them at the right place at the right time. Consider these questions:

Where are they spending time on the Internet?
Which networks? Is it only the big 4 or a niche site targeted at people in the same industry or interest?
Why are they there? For business or pleasure?
Most importantly, what sort of content do they want to read and share?

Taking everything into account, Inbound marketing is about giving and winning client steadfastness as opposed to beating a message into prospects’ heads and trusting it will stick. By applying the 3 fundamental Inbound marketing strategies as stated, brands will eventually see enormous returns for their efforts on less advertising dollar expenditure.

Nelson Tan is an Inbound Marketing consultant at iSmart Communications, an integrated marketing communications agency serving the Asia-Pacific region.

Do You Have A Social Media Marketing Plan In 2015?

January 6, 2015November 17, 2015 Nelson Tan Leave a comment

Just about every marketer would agree with me that social media marketing is important and it works, but most of us don’t have a proper routine to executing it, especially when we have a ton of matters to take care of within the business, like e-mail marketing, copywriting, meetings etc. and each social environment demands its own unique approach for effective application.

“The crux of the problem is pretty simple,” says social media experts, Sue & Dan Worthington. “People feel they don’t have enough time for social media, and they don’t have a plan. If they don’t see it as a priority, they will not have a direction for it.”

And so they launch a brand new course for 2015 called Social Fresh Start, which will finally help you to kick start your Social Media Marketing for the year ahead.

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You’ll know what to post, where to post, and when to post it. Most importantly, you’ll know how to easily measure your results.

I’ve had a good look through the members area and have no hesitations about recommending this. It’s great quality, and will be of great benefit to your Social Media Marketing for the year ahead.

5 Important Characteristics Of An Authoritative Social Network

September 11, 2014November 6, 2015 Nelson Tan Leave a comment

How do you know what the best social networking site is for your site? A lot of business owners just migrate towards Twitter, MySpace and Facebook because they are the most popular.

However, these might not be the best for you. Just because a particular social network has the most users doesn’t make it the best.

So what should you look for? Here are 5 important things any site should have:

1. Niche-specific

Some social networking sites specialize in certain markets. While they have significantly less users than the generic sites, 100% of the people there are going to be interested in your site topic.

What kinds of niches can you find?

Basically anything you want. There are social sites for movies, travel, sports, etc. Just about every niche has at least one forum geared towards it, and many blogs.

How do you find these sites?

One of the best ways is to just do an online search like “best social sites for…” and then fill in whatever topic you are looking for. You are likely to get a good list. Also, type in “forum+” or “blog+” and add your market at the end. Both searches will bring up sites that are related to your target market.

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There are security issues with a lot of the smaller sites, so be certain you check on this before getting started. You might want to look them up and read reviews about them before giving out any important information on them. Some of them require some personal information, so knowing the security reputation of a site before using it is smart.

3. Intuitive interface

Some sites have clear features, some do not. If you need an MIT degree to figure out all the features of a site, than steer clear of it.

4. Multimedia-enabled (videos and photos)

Try to find sites that offer the ability to upload photos and videos. This simply helps you incorporate a personality into your marketing efforts. Uploading video and photos shows you are using the site for more than just the one-way link, and you are serious about entrenching yourself in the community.

5. Has a vibrant community

Look for sites that have a lot of conversation going on. When members are actively participating, they allow you to get in a conversation with your target market. This will enable you to answer questions and establish yourself as an expert.

The bottom line is, no matter what social site you use, the most important part is that you get involved. Don’t just use the site for a one-way link. This is how to brand yourself as an expert and get the most benefit out of your social marketing campaigns.

BEST Press Release Submission Software

March 28, 2014December 19, 2017 Nelson Tan Leave a comment

Live PR Submitter

Sick of paying $100+ per press release with PRWeb?

Well, now you can have the same quality of press releases at Live PR Submitter.

If you want to skyrocket your search engine ranking while getting your brand out there then you need press releases!

Press release submissions if done correctly usually get syndicated to news sites and news sites have very high authority and are considered the best source of backlinks and traffic according to Google.

The only way to possibly get a press release on a news site is to first submit it to press release sites that are of high value and have good PR and Alexa so they get seen and get 1st page rankings and when certain keywords are typed in by news reporters…

If they find your press release interesting they will usually re-publish it or other ways are when news sites usually have a syndication feed already set in place and come up as RSS feed notifications of interesting topics they re-publish them.

Sounds kinda creepy right?

So within seconds, you can find beautiful images for your blog and social media accounts, and thanks to its built-in Pixlr image editing technology, you won’t ever need to again open Photoshop, Gimp, or any other graphics software.

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You can add a text layer to your image, to make it match your blog post. That’s one of the possible uses of ImageSuite. But, since images are so important for online marketers, you can virtually use it in any situation.

You can use it for your social media marketing efforts on Facebook, Twitter or even Pinterest. You can use it for slideshows on your own page, you can use it to create YouTube video thumbnails, to create Internet memes, create graphics for your clients, it will literally bring you creative for them.

But you don’t have to worry about all that, in fact you don’t even have to worry about creating the content and having to submit the spintax that press release sites require, again sounds too complicated, doesn’t it?

This all becomes possible with Live PR Submitter.

Google loves news and high PR sites, so they reward these sites with first-page rankings.

This same software automates the entire process for you getting you over 6,000+ high PR back links and pushing you on the first of Google whenever you like.

Heck you can even get placed in Yahoo News by using the software!

Be sure to secure your copy today and be the first to get your authority backlinks to dominate Google and get high amount of traffic quickly.

Social Media Facts…

August 22, 2010December 14, 2022 Nelson Tan Leave a comment

Forrester predicts huge growth for social media marketing.

9 out of 10 25-34-year-old UK Internet users visited a social networking site in May 2009.

Time spent on social networks is growing at 3x the overall Internet rate.

More than 120 million users log on to Facebook at least once a day!

While 14% people trust ads, 76% of people trust consumer recommendations (interesting).

Analysts predict FB members will cross 500 million mark by 2011!

Facebook is the 3rd most trafficked website in the world.

Facebook is the largest photo-sharing platform With over 1 billion photos.

The fastest growing demographic on FB is those 35-years-old and older.

More than 70% of Facebook users are outside the United States!

Twitter is the fastest growing social network in the world, increasing by 1,928% from June 2008 to Jun 2009.

Twitter reached the 50 million unique visitor mark in July 2009.

If Twitter’s current growth rate keeps up, they could be at 100 million members by the end of 2010.

1 out of 8 couples married in the U.S. last year met via social media.

Social networking sites are officially the most popular sites ahead of porn sites.

3 out Of 4 Americans use social technology.

2/3 of the global Internet population has visited social networks.

Visiting social sites is now the 4th most popular online activity, ahead of personal e-mail.

54% of bloggers post content or tweet daily.

If Facebook were a country, it would be the world’s forth largest after US.

80% of companies are using LinkedIn as their primary tool to find employees.

Ashton Kutcher and Ellen DeGeneres have more followers than the entire population of Ireland, Norway and Panama.

80% of Twitter usage is on mobile devices. People update anywhere anytime.

67 million Americans used online social networks in an average month during 2008.

Average person is exposed to 3000 advertising messages/day.

34% post opinions about products and brands on their blogs.

36% think more positively about companies that have blogs.

32% trust blogger’s opinion on products and service.

93% believe a company should have a presence in social media.

5,000,000,000 – The number of minutes spent on Facebook each day.

3,600,000,000 – The number of photos archived on Flickr as of June 2009.

1,000,000,000 – The amount of articles shared on Facebook each week.

3,000,000 – The average number of tweets per day on Twitter.

13,000,000 – The number of articles available on Wikipedia.

100,000,000 – The number of YouTube videos viewed per day.

1382% – The monthly growth rate of Twitter users from January to February 2009.

Time spent on social networks is 10% of all Internet time.

412.4 years – The length of time it would take to view every YouTube video.

13 hours – The amount of video uploaded to YouTube every minute.

Zen Of Social Media?

May 28, 2009February 22, 2016 Nelson Tan Leave a comment

Shama Kabani has a new guide out called The Zen Of Social Media Marketing.

If you want the scoop on how to use social media from the perspective of someone who uses it properly and with far more success than many social marketers this guide is for you.

It is deep, well written, and agrees with everything I’ve ever said about conducting professional social media and buzz marketing.

What will you learn in Shama’s book?

* Where social media marketing fits in the bigger scheme of things
* How to use Facebook, Twitter, and LinkedIn for online marketing, in an ethical manner
* How to drive traffic to your sites
* How to generate qualified leads
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* How to build credibility and establish expertise
* How to build your e-zine/newsletter list
* How to get speaking engagements
* How to make your website or blog the HUB of your online marketing efforts
* How to measure your social media marketing efforts
* How to build your own community of fans
* How to leverage your past success to get future clients
* What you MUST have BEFORE you start social media marketing
* The #1 reason people fail at social media marketing…and how to avoid that mistake

If you feel like you’re missing something in your social media and buzz campaign, you’ll definitely find the answers in Shama’s book.

Learn How To Use LinkedIn, Facebook, Twitter And YouTube To Increase Sales!

February 20, 2009February 7, 2016 Nelson Tan 2 Comments

The worldwide recession has changed the rules of marketing.

Businesses are now finding that the marketing tools and techniques for attracting new customers considered valuable just a few years ago, are no longer bringing in the sales they once were. In addition, there are fewer buyers out there and more intense competition from everywhere for their discretionary income.

In order to compete in this type of market, more companies are seeking out non-traditional guerrilla marketing techniques. Social media is the low-cost, high-ROI solution that is secretly helping companies big and small thrive even in this down economy.

Experience tells me that most business owners know they should be doing something with social media marketing, but many just don’t know what to do or how to get started.

Increase Sales With Social Media
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If your sales have been down or you just want to get more, then you must check out this one-of-a-kind training!

Get More Buyers and Make More Money

October 28, 2008December 21, 2015 Nelson Tan Leave a comment

Get More Buyers

You may not have heard, but Michael Rasmussen is going to be launching a product that will expose the lie that “the money is in the list.” I had a chance to get a review copy of his product and here is the breakdown.
The main components of the Get More Buyers course are the 90-minute video and the Battle Plan PDF report. Then you’ve also got the 3 deluxe videos for those who upgrade to the deluxe version of the course.

Each part of the course serves a unique purpose, and together they form the most comprehensive course on this subject available today.

Speaking of the course, let’s dive right in. We’ll start off with the main component is the “Get More Buyers” video. This is the heart of the course. It teaches you the main concepts and ideas that make this strategy so effective. You’ll learn all my best strategies for packing your list with tons of eager buyers, and the best part is that most of those strategies are all automated.

The video is roughly 90 minutes long, and makes up the bulk of the course. The scope of it is to show you step-by-step how to create a massive buyer’s list and not just a subscriber list. The money is not just in the list, but in the list of buyers. Most of the information here is not on theory, but on experience so feeding the buyer’s list is the key to what is included in this video. It comes down to fueling your business growth. The video talks about how to choose a low-cost product, how to test the product in a key location to see if it will sell and using this unique tactic to start building your list of buyers. You will also learn how to effectively use bonuses to get new buyers who are eager to buy.

He also talks about what you should do once you get more buyers. Start by selling an entry-level product and then offer the customer an advanced version of the product and move on to other advanced products that may include a possible training course and so on.

With this method, you are migrating your buyer to each level. The highest level will have the smallest list, but these people who remain in your funnel will be buyers you can depend on when you recommend a product. Subscribers are only worth something when they become buyers. Add true buyers directly to your list. You will create a list for each level of buyer/subscriber by using an automated list resource.

Component 2 is the battle plan. This is a 144-page battle plan report that you can download in PDF format. This report was designed to give you a step-by-step action plan for each of the ten strategies. Download your preview of the report.
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A lot of courses leave you hanging with actual action plans, but not this one. This report will walk you through each step and give examples of how to implement each one.

The third component is the advanced video 1, which Michael Rasmussen calls “Your Buyer Factory”. In this 27-minute video, you’ll learn how to put together a killer reseller offer. This is where you create a program that allows people to sell your products for 100% commissions, but you get to add the buyers to your list. It’s a true win/win situation that can make you a LOT of money in the end.

The fourth component is the advanced video 2, which is called “The Buyers Virus”. This 35-minute video will teach you all the best strategies for building a buyer list using nothing but short, viral reports. This is one of my favorite strategies, and it will add tens of thousands of buyers to your list. Most people can easily see themselves creating short reports. It’s the long e-books that intimidate most newbies.

Advanced video 3, is a 27-minute video is all about continuity, which is my favorite word in the Internet marketing language! Lots of marketing teachers talk about how important a monthly recurring program is, but nobody teaches how to build a buyer list using this strategy. This proved to be a big eye-opener for me.

What I liked about this course

I was blown away by the quality of the course. This goes WAY beyond what else is out there in this price range. I liked how he revealed the same secrets that he used to make money by getting more buyers on his list. His system challenges you to get beyond affiliate marketing to own your product and get affiliates to market the product for you instead, which gives you a better bottom line. He also explained the idea and concept of using OTO, which is “one-time offer”, that your customer will have an option to purchase and how to get them to buy. He went through each strategy one at a time and explained exactly what to do to implement them. Michael gives specific examples of how he used certain strategies to make money. He gave really good tips on how to keep your buyers motivated and interested. The way the video is set up, you can listen to different portions of the videos and skip the ones you don’t want to listen to.

Minus Point

I thought that Michael was long winded in these videos. He talked about things that newbies could not relate to. He talked really fast and there was so much information to process, you would have to listen to them more than once. He put a lot of emphasis on creating funnels, price points and migrating buyers, which seemed to be overwhelming if you are not familiar with this system, so it will be a learning curve for new Internet marketers. His system works better when you have created your own product, but he did give examples of how you can use private label rights and bundle them into one product. I notice that he did not cover anything about promoting with article marketing or social media marketing. His main component talks more about the generality of getting more buyers except for four hidden secrets that he exposed, which can make you tons of money. These secrets alone make his product well worth getting.

Why Google spiders love blogs and snippets too.

February 11, 2007August 6, 2023 Nelson Tan 3 Comments

Back in the last SEO workshop, I consulted Shi Heng Cheong over a problem with our article directory: less than 20% of the pages were ever indexed (there were lots of supplementary results, but consider them ‘bastard’ pages).

I showed him this page, where if you scroll down and look to your bottom right, you see some links to 5 articles. That’s how we reckoned the spiders will dig deep via a “front door” page and index more pages. Anyway, the page is never meant to be a direct-response page and it will be deleted at an appropriate time. Learn what NOT to do from us gooroos!

Whether it was a coincidence or not, Shi mentioned something that relates to how article directories work. To solve the problem as best as we can, we must bring up the article links as a top-fold section AND include a writeout of the first paragraph as a snippet so that spiders can easily ‘look’ at the content for its indexing decisions.

To increase the ‘originality’ degree of the article, rewording the first and last paragraphs is just fine. That reminds me of an urban myth about teachers. During the busy exam season, teachers don’t read from start to end of every student’s essay. They scan through the first few paragraphs and give a mark according to that.

But can’t spiders look at every single link of a page? Aren’t they machines? What Shi said next completely knocked me of my chair and I have yet to find evidence of his explanation. Google is actually modeling spiders as closely to human eyeball movement as possible (surely that has to do with heat maps). Now…not one of us have any idea how googlebot can not only determine your page layout but also how visitors read through it just by ‘looking’ at your HTML code, but at least that gives us an insight into why Google loves blogs.

And the truth is layout and culture are the blog’s 2 best assets.

For one thing, the blog has an elaborate archiving system that takes away non-techies’ fear and hassle of uploading web pages via FTP and linking to them from the “front door”, so they can happily post away as frequently as they wish. The more frequent a blog (or site) is updated, the more often spiders come to look for food. The blogging culture precisely promotes originality because blogging motivates original opinions, thoughts and comments too. Chances are, when there is original content, would not readers scroll all the way down to read what they have missed out before? Would not spiders emulate readers’ behavior by ‘looking’ all the way down? And index new posts along the way? 1 post per page. We know spiders are more than happy to index 3 posts a day instead of penalizing you if you are that hardworking. As a saying goes, “The more pages you get up in the search results, the bigger your online presence.”

It’s true, as reflected by our own tracking of blog pages. We hope blogging may be an activity you would resolve to do more consistently to build up credibility, relationships and SEO too as you go along. We will type something concerning the Long Tail of SEO. This is amazing stuff, and it works. You will know how to get ranked on the first page for every possible key phrase combination. The “how to get noticed on myspace” in the previous post is one example.

Last but not least, the 4th run of the SEO workshop, to be conducted by Shi, commences on March 2nd and 3rd. There will be a lot more covered in the areas of on and off-page optimization, including press release optimization and social media marketing plus continual support and opportunities for idea exchange within the community. Register on this page. Having this SEO skillset will make things easy for you in the future.

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