social networking – Internet Mastery Center Blog

5 Important Characteristics Of An Authoritative Social Network

September 11, 2014November 6, 2015 Nelson Tan Leave a comment

How do you know what the best social networking site is for your site? A lot of business owners just migrate towards Twitter, MySpace and Facebook because they are the most popular.

However, these might not be the best for you. Just because a particular social network has the most users doesn’t make it the best.

So what should you look for? Here are 5 important things any site should have:

1. Niche-specific

Some social networking sites specialize in certain markets. While they have significantly less users than the generic sites, 100% of the people there are going to be interested in your site topic.

What kinds of niches can you find?

Basically anything you want. There are social sites for movies, travel, sports, etc. Just about every niche has at least one forum geared towards it, and many blogs.

How do you find these sites?

One of the best ways is to just do an online search like “best social sites for…” and then fill in whatever topic you are looking for. You are likely to get a good list. Also, type in “forum+” or “blog+” and add your market at the end. Both searches will bring up sites that are related to your target market.

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There are security issues with a lot of the smaller sites, so be certain you check on this before getting started. You might want to look them up and read reviews about them before giving out any important information on them. Some of them require some personal information, so knowing the security reputation of a site before using it is smart.

3. Intuitive interface

Some sites have clear features, some do not. If you need an MIT degree to figure out all the features of a site, than steer clear of it.

4. Multimedia-enabled (videos and photos)

Try to find sites that offer the ability to upload photos and videos. This simply helps you incorporate a personality into your marketing efforts. Uploading video and photos shows you are using the site for more than just the one-way link, and you are serious about entrenching yourself in the community.

5. Has a vibrant community

Look for sites that have a lot of conversation going on. When members are actively participating, they allow you to get in a conversation with your target market. This will enable you to answer questions and establish yourself as an expert.

The bottom line is, no matter what social site you use, the most important part is that you get involved. Don’t just use the site for a one-way link. This is how to brand yourself as an expert and get the most benefit out of your social marketing campaigns.

Analytics Tool Review: GetClicky

May 24, 2011October 5, 2016 Nelson Tan 3 Comments

An analytics tool is a fundamental part of an Internet marketer’s life. Through monitoring visits, traffic sources, bounce rates and conversions, a good analytics tool helps a you get an idea of how well you’re performing and how you should adjust your strategies. It also helps a marketer gauge results when you’re conducting split or multivariate tests.

One popular analytics tool is GetClicky and in this review, I’ll be talking about why it’s a top choice for most Internet marketers. What I like about it:

1) Presentation – GetClicky’s interface includes a dashboard that shows you reports on visits, actions made by visitors, time spent on site and bounce rates. GetClicky presents these figures in a comprehensible manner and if that’s not enough, it allows you to customize which reports you want to see on your dashboard.

2) Real-Time Data – Real-time analytics data is helpful in that it gives you the opportunity to change certain components in your web page or blog post depending on the data you get.

Here’s an example: if you’re in the middle of a launch and you see your landing page is getting attention only from your e-mail blasts, you may want to shift your focus to social networking sites such as Facebook or Twitter. By putting a Facebook ‘Like’ Button or a ‘Tweet This’ button on your landing page, you could easily spread the news about the new product you’re launching. Without GetClicky’s quick result tally, you could miss out on areas of opportunity and just find out about it when it’s too late.

3) Reporting Features – As mentioned earlier, GetClicky shows you reports on visits, actions and bounce rates. What makes this more fascinating is that you’re able to expand on your visits and action reports. For visits, you get to check how many unique visits and new visitors you have. For the Actions reports, you can find information about page views, downloads, outbound links, clicks and video. GetClicky tells you what’s going on, who’s visiting your site and what they do in it too.

GetClicky also shows you where traffic has been coming from. You can trace the visit geographically and you can find out which website linking to you referred the traffic. Lastly, it can show which pages in your site are common entry points for users. This will allow you to determine the factors that make a page a crowd-drawer.

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5) Application Programming Interface – GetClicky allows you to integrate your tracking data with other applications you might want to use. This is useful, say, if you want to create a custom widget for your WordPress site that shows data from GetClicky.

6) Visitor Espionage – GetClicky’s super-cool feature called “Spy” allows you to snoop in to whoever’s visiting your site. It tells you what they click most and which pages they visit most of the time. This is an awesome feature if you want to find out what component in your website catches the attention of your visitors. Also, it’s a great tool for finding out where you want to place ads or affiliate links.

7) Mobile Phone Feature – If you’re on the road and you want to be constantly checking on your real-time tracking data, don’t fret. GetClicky has a mobile phone version of its interface and you can access the GetClicky website and your account from there.

The Take

With real-time data and a user-friendly interface, GetClicky gives Internet marketers the opportunity to gauge their website’s success without delay. While it’s true that most of its features are inherent in other analytics tools, it’s the extras like real-time data and Twitter Analytics that make it unique enough to stand as a must-have. Overall, I would recommend it to anyone who’s serious about measuring success and improving their business based on accurate, credible data.

Social Media Facts…

August 22, 2010December 14, 2022 Nelson Tan Leave a comment

Forrester predicts huge growth for social media marketing.

9 out of 10 25-34-year-old UK Internet users visited a social networking site in May 2009.

Time spent on social networks is growing at 3x the overall Internet rate.

More than 120 million users log on to Facebook at least once a day!

While 14% people trust ads, 76% of people trust consumer recommendations (interesting).

Analysts predict FB members will cross 500 million mark by 2011!

Facebook is the 3rd most trafficked website in the world.

Facebook is the largest photo-sharing platform With over 1 billion photos.

The fastest growing demographic on FB is those 35-years-old and older.

More than 70% of Facebook users are outside the United States!

Twitter is the fastest growing social network in the world, increasing by 1,928% from June 2008 to Jun 2009.

Twitter reached the 50 million unique visitor mark in July 2009.

If Twitter’s current growth rate keeps up, they could be at 100 million members by the end of 2010.

1 out of 8 couples married in the U.S. last year met via social media.

Social networking sites are officially the most popular sites ahead of porn sites.

3 out Of 4 Americans use social technology.

2/3 of the global Internet population has visited social networks.

Visiting social sites is now the 4th most popular online activity, ahead of personal e-mail.

54% of bloggers post content or tweet daily.

If Facebook were a country, it would be the world’s forth largest after US.

80% of companies are using LinkedIn as their primary tool to find employees.

Ashton Kutcher and Ellen DeGeneres have more followers than the entire population of Ireland, Norway and Panama.

80% of Twitter usage is on mobile devices. People update anywhere anytime.

67 million Americans used online social networks in an average month during 2008.

Average person is exposed to 3000 advertising messages/day.

34% post opinions about products and brands on their blogs.

36% think more positively about companies that have blogs.

32% trust blogger’s opinion on products and service.

93% believe a company should have a presence in social media.

5,000,000,000 – The number of minutes spent on Facebook each day.

3,600,000,000 – The number of photos archived on Flickr as of June 2009.

1,000,000,000 – The amount of articles shared on Facebook each week.

3,000,000 – The average number of tweets per day on Twitter.

13,000,000 – The number of articles available on Wikipedia.

100,000,000 – The number of YouTube videos viewed per day.

1382% – The monthly growth rate of Twitter users from January to February 2009.

Time spent on social networks is 10% of all Internet time.

412.4 years – The length of time it would take to view every YouTube video.

13 hours – The amount of video uploaded to YouTube every minute.

Mass-create hundreds of articles for effortless wildfire submissions -> Big TRAFFIC!

July 10, 2009March 27, 2016 Nelson Tan 1 Comment

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How To Get A Ton Of Quality Free Traffic…

June 2, 2009March 19, 2016 Nelson Tan 1 Comment

Social Bookmarking Exposed

My good friend and business partner John Merrick has a great new e-book for you. It’s called “Social Bookmarking Exposed“.

And it’s an excellent step-by-step guide on how to easily take advantage of the latest Web 2.0 techniques, and bookmark your way to a huge amount of free, targeted, quality traffic!

And the best part: You can download a free copy here.

It’s no secret that Web 2.0 tactics such as Social Bookmarking, Social Networking and Tagging have taken the Internet by storm recently.

One of the main reasons for the success of Web 2.0 is that all of these tactics are loved by the search engines.

Because of this you will be getting relevant, targeted traffic to your site. This will lead to your website’s rankings skyrocketing in no time at all, and with very little effort on your part.

And the good news for you is you don’t need to be a Web 2.0 expert to do this.

I was pleasantly surprised to find the e-book is not the only gift when I created my account. You also get:

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Social Marketing is not just growing, it’s Exploding!

February 18, 2008October 30, 2015 Nelson Tan Leave a comment

It could be thought if you knew where to market your products in the only places where growth is exceeding at exponential rates! Rates that exceed nearly 200% growth per year!

Again, I’ll ask you—is your business doing that?

There are various ways you can do this, but if you’re missing this one key ingredient, then you’ll be missing out on the absolute best and easiest way to getting an explosive amount of high-quality, hungry traffic. Period!

As a few of you may have guessed, only in social media sites can you get this! But, there are literally over 1,700 social media sites! Which one should you use? And why?

And, with so many of them now, which one will disappear overnight? How do you know you’re using one that will be around for a long, long time?

Whether you’re a beginner or a long-stand socialite on the web…

There’s a TON of research to be done—to determine which sites will be here in the next 24-48 months. Also, knowing which sites give you the best opportunity for success in 2008!

Did they just appear on the map as a hot new social marketing site? And if so, are they really getting good and rich content, with great traffic, substantiated with many other positive factors which make them an extremely viable option for successful marketing in 2008?

But if you don’t know which sites to market on—and which sites have the best chance for survival over the next few months—you are simply wasting your time!
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Own the community portal script that drove 9 million visitors!

December 31, 2007October 24, 2015 Nelson Tan Leave a comment

For anyone who wish to run their very own Web 2.0 community site, the phpFox social networking script is a proven solution that combines submission of blog content, video clips and web pages. All members can send messages to each other, invite friends, bookmark web pages, edit profile, upload photos, bookmark members, edit their friend list, check the sent box, post bulletins and check all of their posts in your website. For business intentions, it has a virtual marketplace section for you to post your special offer listings.

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Is Friendster Dead?

December 20, 2006August 6, 2023 Nelson Tan Leave a comment

Rival Myspace is catching up with its attractive features.

It was once so addictive users claimed they were getting fired from their jobs because of it.

Lately, however, social networking website Friendster seems to have lost its edge.

Competitor Myspace is now making headway in the popularity stakes.

Friendster, launched in March 2003, made news for giving the dating website format a twist. Instead of ploughing blindly through profiles of date-able strangers, one could get connected to friends and friends-of-friends. You have to be 16 and above to sign up on Friendster.

Every user creates an online identity by filling out a questionnaire profile and uploading a picture. They then browse existing users and add them as friends.

Owing to this non-threatening vibe, the community grew to more than 20 million users. Even stars like Pamela Anderson got their own Friendster profile.

But the website was plagued by slow server response time in its early stages. Many users found it hard to log on to their pages.

Among similar web services which have popped up are Friendscene and Profileheaven.

Myspace, founded in July 2003, is one of the strongest contenders. It has grown to more than 16 million monthly users.

The concept of Myspace is similar to Friendster’s, with user profiles, photo-sharing and a growing gallery of friends. Users can customize their profiles and stream music from their profile pages.

Popular bands like The Black Eyed Peas post tracks on their Myspace home page for others to listen to for free.

In July this year, Rupert Murdoch News Corporation bought Internet company Intermix Media, which owns Myspace, for US$580 million.

In Singapore, Myspace is steadily gaining fans like marketing executive Joanne Tan, 25. She now logs on to check her page 3 times a week. She still visits her Friendster page, but only sporadically.

She says, “Myspace is very personal and interactive.”

One feature she likes is the existence og ‘Tom’, a real-life Californian, on the site who is there to help confused users.

She says, “I saw on his profile that one of his heroes is Lee Kuan Yew, so I messaged him out of cynicism. And he replied. Since then, we’ve chatted on Myspace’s instant messenger, and he would recommend good movies.”

But don’t sound the death knell for Friendster yet. Oil analyst Luke Panchymuthu, 31, says he still visits the site, especially when he gets automated e-mail reminders about his Friendster contacts’ birthdays.

He adds, “It sure looks like there are loads of people who use it.”

Friendster vs. Myspace

What They Are: Both are social networking websites originating from the US that allow you to meet friends-of-friends and so no.

Friendster launched in March 2003 by its chairman Jonathan Abrams, while Myspace was founded in July that year by its Chief Executive Chris DeWolfe and president Tom Anderson.

Design: Friendster has a clearer interface with a grey-and-white page. Myspace’s blue-and-white design looks generic and feels cluttered.

Reach: Friendster has more than 20 million members while Myspace has more than 16 million users.

Buzz: Since the initial frenzy, Friendster has quietened down. Some members have logged on to their pages since 2003.

According to Nielsen/NetRatings, Myspace drew 12 million visitors in June this year, ranking 6th among users in terms of page views, behind Yahoo!, eBay, MSN, Google and AOL.

Features: Myspace has games and allows you to download musice posted on a band’s personal page. Friendster recently added a games section. Unlike Friendster, Myspace allows you to pick your own URL for your personal page.

Help: Friendster has a team of support staff to help answer questions. Myspace features ‘Tom’, a 29-year-old from California, who is a kind of multi-purpose friend.

‘Tom’ who has 27,744,387 friends on his Myspace page, answers messages from confused users 24/7.

News article by Clara Chow. Extracted from The Straits Times.