, we are still experimenting with our newsletter layout
so that we can bring you more information in 3 clearly segregated
sections based on the 3 core areas that IMC advocates: Products,
Environment And Mindset. Tell us what you think.
If
you are also looking to model after good layout, we suggest you
subscribe to BraveNet's
newsletter.
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All
About The Internet, Software And Business |
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"Forget
The Hype!" Is Not Hype Itself!
What
Do Newsletter Readers Like And Don't Like?
Another
Prophetic Hearsay By Michael Russell
Resource
Recommendations
********************
Review:
"Forget The Hype!" Is Not Hype Itself!
, you could only cover 1/3 of the total information
in the free
edition, and the material is NOT your typical process-driven
blueprint concocted by gurus. THEREFORE, this book most applies
to you!
Through
sharp observation, Anna-Marie Stewart imparts much of her 7-year
experience and expertise in all her involvement with the Internet
and the computer itself. "Forget The Hype!" may not
be meant to read from start to finish, but it is easily
accessible by its distinctively different chapters, so you just
go straight into any one topic for immediate reference.
"Forget
The Hype!" seems ambitious in that it wants to cover
all the grounds between the 'webmaster' and the 'netrepreneur',
but the information is essential when we must be competent in
the daily handling of our online businesses.
Some
lessons you get to learn are:
1)
How to optimally manage your mails in Outlook
Express.
2)
E-mail marketing, list management and 'netiquette'.
3)
How to appreciate and spot the differences between various
online money programs i.e. MLM, IM etc.
4)
How to identify correctly 6 major types of scams
so that it won't cost you!
5)
What should you do and NOT do to your website and getting
traffic to your site (7 methods).
6)
Where to do business networking online.
7)
Read 12 interviews with real-life marketers and unearth personal
never-been-revealed strategies!
8)
How to make maximum income during the Christmas season!
********************
What
Do Newsletter Readers Like And Don't Like?
It
is imperative you must know about this sooner or later. If you
are into e-zine publishing right now, this set of criteria
will significantly enable you to tweak your layout and presentation
to suit your subscribers' taste in general. It's brief but better
than nothing.
Newletter
readers like:
Easy-to-skim designs
Short articles
Interesting subjects
Good visuals
Calendars
Bulleted Lists
Content telling how to make money/save time
Offers and Benefits
Newletter
readers DON'T like:
Intimidating pages
Disorganized
information
Long, continuing
articles
Overly
frequent mailings
Irrelevant
content
Impersonal
tone
Receiving
multiple copies
Chaotic
page design
Too many
pages
To
cap it off, here's an article: Marketing
With Ezines
********************
Another
Prophetic Hearsay By Michael Russell
Once
again Michael Russell wrote something as crucial as your breakfast, concerning strategic
changes to the way Google will determine and spider your web content
according to quality.
"I
have it on good authority that Yahoo and Google (and MSN) are
going to be instituting very tight limits on the sites they spider
during 2005.
An
interview I read with a prominent Google employee said that their
focus in 2005 was quality. The search engines will be
looking for quality results to feed to their customers, and this
means HIGH CONTENT sites with information of real interest
to a human visitor.
1)
They will cease the high-priority spidering of sites on
the basis of Blogs once they release the Blog search
engine facility (like Froogle but for Blogs only).
2)
Any site with 'generated content'—like the sites that Traffic
Equalizer and similar products produce—will be penalized
to the extent of being banned from listing at all!
3)
Sites will have their ranking evaluated on the basis of longevity—the
longer a site with relevant content has been around the higher
they will rank for searches.
4)
Sites will be looked at on the basis of value
for the client."
********************
Resource
Recommendations
1)
Virtual
Cover Creator: Here's another 3D cover creator software
that helps you create professional-looking, unlimited 3D covers
for your e-book, software box, CDs, special reports, two or three-sided
boxes, electronic magazines and more in less than 3 minutes! Virtual
Cover Creator has a complete 2D editing capabilities so that you
don't have to use other graphic software. Download
Shareware here.
The
Human Inter-dependency Dynamics |
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Articles
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Differences—And Build Better Workplaces And A Better World
by T. T. Mitchell
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Joint Venture Approaches That Count by Robin Porter
Your
Inner Strength Info-chest |
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Continuing
With Kobe...
"What
did Martin L. King say? 'That men might be judged not by the color
of their skin but by the content of their character.' I couldn't
care less of what Michael or Kobe do on the ball court, what's
the content of their character? The media supported by the gate
receipts of the fans creates these media darlings. Manute Bol
pales in comparison to these two on the court, but every year
he gave his starving country a million dollars.
40 point games do not redeem faulty character.
Nelson
replies: Absolutely. No arguments about that.
While
what we do and are seen by others as doing defines 'performance',
I suppose our motivation and intention behind the act of doing
defines 'character'. 'Performance' creates American idols,
while 'character' creates unsung heroes. That's why William Hung...well,
you know. So many people just 'see through' him and adore him.
Hypothetically,
it's pointless to compare one 'character' against another, as
in William against Manute. That already eliminates the act of
giving as a prime gauge for measuring 'character'. Why do I say
that? I suppose each of us will go through a 'moment of truth'
at one time or another through our lives. Such moments
will push us to think and act crucially, and they test our character.
The
very special folks like Manute don't make it a point to go through
a moment of truth...they live it, and for as long as
they live, they challenge themselves. That's provided they don't
create a press release and want to appear on front page news for
every million they give.
So
'character' is a subjective quality whereas 'performance' is something
we at IMC believe can be measured with statistics.
Thanks
John. If not for your great comment, we would not have realized
this newsletter can be possibly broken up into 3 main sections.
Although the issue of 'character' is not something we will frequently
touch on in IMC, we can tell you our character and your character,
dear
, gradually shows itself after we interact with
old friends for a good period of time. Be forewarned :) sooner
or later you will have to confront the issue of character during
your masterminding adventures. We will come to that under
"The Human Inter-dependency Dynamics" section.
When
we talk about the mindset, we are rather referring to how, not
why, you form your own decision-making process based on all the
knowledge you have. We are more concerned with 'performance' and
various mental methodologies that enable you to reach a desired
performance. They can be visualization techniques, mind-mapping,
speed-reading, meditation, alpha-state awareness, NLP, prosperity
consciousness, hypnosis, concentration booster, confidence booster,
creativity techniques etc...and Kobe Bryant's 'mental disorder',
whatever it is.
There
are a lot of these labels and methodologies out there and the
job of IMC is to present some of these things if ever they are
helpful in your Internet Marketing work to an extent. However,
we can guarantee you not even 95% of them are scriptural...heh,
but we do have a commandment for you: thou shall not harm
thyself or others at all times.
We
wonder if the disclaimer statements at the end of the newsletter
is necessary at all but we leave them there as a fixture for now.
Here's
a homework for you: What is the difference between 'personality'
and 'character'? Go figure that out.
Meanwhile
, you should read John's blog. It's a thousand times
better than all the other pointless and empty yadayadayada out
there.
To
Your Virtual Success,
Nelson Tan
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