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What's
Your Most Pressing Question About Internet Marketing This Month?
4 Types Of Web Pages
Priceless
Affiliate Marketing Secret by Stephen Pierce
SEO
Articles by Ryan Allis
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What's
Your Most Pressing Question About Internet Marketing This Month?
To
make your newsletter more dynamic, we add the text box below so
you can type in your question. This only happens once a month,
first Friday of every month. Please send in only one question
or we'll be flooded :) We will answer those that can be answered
immediately for all the spaces allowed in the newsletter. Ask
anything from Internet Marketing (preferably) to self-development
and anything in between. After your question is submitted, you
will still see this page. Rest assured it's submitted. Thanks!
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4 Types Of Web Pages
Insofar where web design is concerned, it is crucially important to design your web pages in such a manner that your visitors must instinctively know what to expect and how to respond to your content.
I define response in terms of 3 types of 'click':
1) Click to subscribe (for example, to download a free gift).
2) Click to earn (your visitors are attracted to click on an AdSense ad).
3) Click to buy (your visitors purchase your product).
The website is a reflection and expression of the marketer's mind.
If a web page is muddled with different intentions, it shows the
marketer is not asking for something hard enough.
Therefore, there are 4 types of web pages that would elicit the 3 types of 'click' responses:
1) Opt-in page
2) Sales page
3) Content page (a good example are the articles published in Ezine Articles)
4) Blog (blog is essentially content, but I consider it a different animal)
Keep
pages focused: a sales page is a sales page, a lead capture
page is a lead capture page, a free bribe page is a free bribe
page and so on. Simplicity in design is a key factor to focusing your pages.
If people click on other choices that are seen as available other than the 'buy' button on a sales page, they got out of the sales page
and half the battle was already lost by default. These classic design mistakes can be avoided as you study other websites that inspire you in their designs.
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Priceless
Affiliate Marketing Secret by Stephen Pierce
We
supposed you received a mail about this yesterday. If you haven't
seen it, here's the article.
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SEO
Articles by Ryan Allis
Dispelling
Common Search Engine Optimization Myths
Making
Your Website Search Engine Friendly
The
Importance Of Search Engine Marketing
The
Human Inter-dependency Dynamics |
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Lousy
Copywriters Can Still Convert Lots Of Visitors Do You Believe
That?
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Lousy
Copywriters Can Still Convert Lots Of Visitors Do You Believe
That?
There are 3 necessary entities which come together
to form a business: the RIGHT mindset, environment and
products.
In
a most similar fashion, you can also say the business
(your site), list and content (free and paid)
establishes your overall online presence and one of them cannot
be missed out.
Believe
it or not, what goes on between your business and your list of
people (customers and subscribers) is the same
communication as it is when you talk to someone else
in your surroundings. Sales communication is not copywriting per
se; like a language it involves a whole sequential process
of what sentence comes before or after another.
There's
a saying, "People don't speak through their brains,"
and that's to mean most people hardly think through what they
say so they can't get optimal results out of an interaction. That's
why we are such poor communicators. However, some talented marketers
or experts think it's easier to break down online communication
in a systematic form because basically there is more clarity
in the act of writing. If a sentence doesn't feel right,
you can always amend it. You can amend what you write but you
can never amend what you say, heh...TOO LATE! That means you have
endless opportunities to keep on testing until you get your communication
right.
The
greatest secret in communication is in your mastery of
sequence. Once you become strong and assertive in your
sequence, you can exactly guide your list of people to do exactly
what they have to do for their benefit, whether it's signing up
into an e-course or getting the sale.
I recall a time in my young days standing at the end of an escalator
distributing flyers. Now that's TRAFFIC! However, people normally
won't like to take it from his hand because here is a stranger
intruding their private space. This flyer contained instructions
to where they could get discount vouchers and they all missed
out! It's like what Michael Enlow said before...he tried to pass
$20 bills on the streets and people are running away from him!
And so I discovered 2 tricks to solve my flyer distribution problem. One is, I can stretch out my hand
with the flyer and if someone is staring at it, pull back.
That will create an impulse of curiosity in them and make them
think, "What the...! Give it back to me!"
The
second trick is to simply stretch out with flyer in hand
and say "thank you" in advance. This
one really works. Why? More people will feel kind of embarassed
for not accepting it, and when I projected a tone of sincerity
in my voice, people were more than willing to take it out of
courtesy. The 'conversion rate' actually soared.
I'm telling you this because it's mind-boggling when you realized
you can write a headline as "THANK
YOU! You now have FREE access to discount vouchers!"
instead of the usual "Discover How..." It's like instead
of starting a conversation in your most normal way, you begin
in quite the opposite manner...
Here
is your homework:
1)
What can you expect your web page to say to your visitors in exchange
for their cooperation? "Thank you", "I know what
you are thinking...", "Fantastic Opportunity?...",
"Before you close this window like any other popup..."
2)
If you have a set of web pages linked together, how can you make
max. profit from its sequence? Does your opt-in form come
before or after?
We
are also telling you the
popup is your FLYER! Popup blockers are here to
stay because over 90% of the marketers fail to appreciate the
power of the popup and that is it can carry the element
of surprise.
The
normal popup is how you shove the flyer in people's face,
and that's a definite distraction. The popunder is like
you hold something and hide it behind your back and by
this action you either invoke distraction or curiosity as it makes
them think "Uh, are you holding something?" Your reply
or headline should read, "A-ha! Now that I got you, this
is..."
The
popup-on-exit is a new window that opens after the original window
is closed (do you see a sequence here?). It is as unexpected as
seeing me at the end of the escalator. While the original
web page contains the popup-on-exit code, the popup-on-exit
web page contains a link to a sound file that says "Thank
you!" with a headline that reads, "Read once
and you'll never read it again! Here's your FREE access to discount
vouchers!" By the way, you can do a search for "popup on exit html code".
Who
thinks it doesn't convert more visitors, raise your hands? I can tell you, ever since I started saying "Thank you thank
you thank you..." repeatedly, quite a few people came back
to the escalator and asked, "Excuse me, can I have a flyer?"
Because that voice kept ringing in their ears.
Flyer
distributors, unlike popups, will never be banned from the face
of the earth.
| Your
Inner Strength Info-chest |
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Today
Is Yesterday's Tomorrow by Jim Rohn
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Today
Is Yesterday's Tomorrow by Jim Rohn
The
problem with waiting until tomorrow is that when it finally arrives,
it is called today. Today is yesterday's tomorrow. The question
is what did we do with its opportunity? All too often we will
waste tomorrow as we wasted yesterday, and as we are wasting today.
All that could have been accomplished can easily elude us, despite
our intentions, until we inevitably discover that the things that
might have been have slipped from our embrace a single, unused
day at a time.
Each
of us must pause frequently to remind ourselves that the clock
is ticking. The same clock that began to tick from the moment
we drew our first breath will also someday cease.
Time
is the great equalizer of all mankind. It has taken away the best
and the worst of us without regard for either. Time offers opportunity
but demands a sense of urgency.
When
the game of life is finally over, there is no second chance to
correct our errors. The clock that is ticking away the moments
of our lives does not care about winners and losers. It does not
care about who succeeds or who fails. It does not care about excuses,
fairness or equality. The only essential issue is how we played
the game.
Regardless
of a person's current age, there is a sense of urgency that should
drive them into action now—this very moment. We should be
constantly aware of the value of each and every moment of our
lives—moments that seem so insignificant that their loss
often goes unnoticed.
We
still have all the time we need. We still have lots of chances,
lots of opportunities, lots of years to show what we can do. For
most of us, there will be a tomorrow, a next week, a next month,
and a next year. But unless we develop a sense of urgency, those
brief windows of time will be sadly wasted, as were the weeks
and months and years before them. There isn't an endless supply!
So
as you think of your dreams and goals of your future tomorrow,
begin today to take those very important first steps to making
them all come to life.
This article was submitted by Jim Rohn, America 's Foremost Business Philosopher. Go to his website to subscribe to his free weekly newsletter and receive 20–60% off on all audios, books and tapes. Also review the complete Jim Rohn archive of articles, vitamins for the mind and Q and A. Copyright © 1999 Jim Rohn International. All rights reserved worldwide.
To
your virtual success,
Nelson Tan
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