Good day
, here are some tips for localizing your website content.
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How
To Promote Your Local Business Online
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How
To Promote Your Local Business Online
The
full title would be "How To Promote Your Local (Location-Specific)
Business And Keep Out Overseas Clicks". We personally told
2 budding entrepreneurs they are bound to receive overseas clicks
if they have a site so how can you prevent yourself from going
global when you are just an URL away? There are a few tricks you
can do while thinking of emphasizing the local context, but you
also cannot ignore what the Internet can do to inform and sell
your business presence worldwide. As we all know, a business can
be run TWICE at the same time: on the Internet and in the real
world.
1)
Localize your domain name. Some people naturally take
what you mean when they see your URL as yoursite.com.sg, or .my,
or .cn. Unless they are sure to find meaningful information*,
first-time visitors are not likely to register your site in their
minds or 'favourites' bookmark.
*
It is precisely with information that you can tap into overseas
markets you have never dreamt before! Say you are plumber and
of course it doesn't sound right to cross the sea to fix someone
else's sink, but with your knowledge you can write a book on how
people can do DIY repair and save themselves the expense, or rather,
use that money to buy your e-book. The trick
to 'globalizing' your Internet business is to make that
information universally applicable in principle and make
your site look as accessible as a 'Welcome!' carpet. Check your
web designer gets the visual aesthetics right.
2)
Leave your phone number and addresses on your site. Actually
this is good practice for everyone regardless of the business.
Again, seeing a localized number and e-mail/mailing address gives
the impression that you cannot step out any further than where
you are now.
3)
Display testimonials from people within your community.
Testimonials are beneficial to businesses to begin with. The presence
of local names enhance the location-specific scope of the business.
In fact, local testimonials bodes very well for businesses and
have the greatest impact on your immediate surroundings.
4)
Localize your web content. It's in the language. Set
clear limits to all necessary aspects of the business. If you
write "customer support is always ready to respond to you
within 24 hours", you're bound to receive 'unwanted' business
in the form of a phone call at 3 am halfway round the world.
5)
Localize images and motifs. Upload snapshots of your
customers and the business location. Put in local faces.
6)
Post classified ads in local online directories. Do a
diligent online search or check from word-of-mouth where these
directories are hiding. Also check if there are online local business
networks, communities or trade groups you can join. The funny
(and unfortunate) thing is you cannot advertise any further than
you need to.
7)
Create a mirror site in a native language. When in Rome,
speak Roman. It helps to reach markets which may have people who
are less comfortable with English. In a globalized, flat world
of the 21st century, a site that enables a visitor to read in
his native tongue has the potential to convert him/her into a
good prospect very easily.
Finally,
don't forget offline promotions. Ultimately,
your site, whose main function is to inform, only serves as a
complimentary platform to what you can do to promote in the real
word, and definitely there is so much more at work:
*
Distribute name cards
*
Seek permission to place your brochures and flyers in someone
else's shop or office
*
Attend business networking events whnever possible
*
Join networking chapters like BNI
*
Joint-venture with people in the same industry or those which
compliment your business
*
Take part in trade shows
*
Hold talks and seminars
*
Write a book and give it away (it's a BIGGER 'name card')
*
Get interviewed in the media
*
Do up a press release
*
Invest in a printed ad in the classifieds or trade publications
*
Build great relationships with your customers such that they will
spread the word-of-mouth
So
with a little more creativity, you can always think of effective
advertising methods for very little budget. This article will
get you started thinking about how you can leverage on current
resources and contacts.
|
Fresh
Picks |
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LinkMachine
********************
LinkMachine
, you
may like to use LinkMachine
to get decent backlinks to your sites. LinkMachine is a very nice
server-based tool that automatically begs for links like other
well-known products, establishes instant reciprocal links with
other LinkMachine users and builds themed directories. It's better
than link exchange services because the sites are not necessarily
cross-linked to each other. Download a free
edition here!
The
Human Inter-dependency Dynamics |
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The
Myth Of The Communication "Problem" by Tom Terez
"Relationships"
by Drs. Les & Leslie Parrott
********************
The
Myth Of The Communication "Problem" by Tom Terez
In
most circumstances, the solution to workplace communication merely
scratches the surface as amendments are made to printed guidelines
and protocols. This meaningful article
has a deeper implication that all communication challenges must
be faced with practical changes among the people. In fact, these
changes should be powerful enough to cause a paradigm shift.
********************
"Relationships"
by Drs. Les & Leslie Parrott
Drs.
Les & Leslie Parrott are well known within varsity circles
for conducting their relationships courses to students. Their
landmark work, aptly and simply called "Relationships",
explores deeply Man's longing for relationships and how it affects
his/her personality. One Amazon review says this book is great
for dating. Truth is the content encompasses an understanding
of the opposite gender, family ties, friendships and your own
personal relationship with God. For a 'relationships 101' book,
it is very good as we read it now.
"Les
and Leslie Parrott are two of the most gifted and engaging communicators
I know. They understand real relationship issues and offer highly
practical and proven advice. This dynamic book will encourage,
equip and inspire you to build relationships you never imagined
possible. It's a must-read and sure to be a classic relationship
resource." – Alan Loy McGinnis, Author of "The Friendship Factor"
Your
Inner Strength Info-chest |
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Walking
Tall
Get
"The Jackrabbit Factor" Today!
********************
Walking
Tall
"The lamp of the body is the eye. Therefore when your eye
is good, your whole body is also full of light. But when your
eye is bad, your body also is full of darkness." – Luke 11:34
Last
week, we wrote about "surfing the wave" compared to
"chasing the wind". You also note that true personal
growth comes from the internalization of knowledge into your being
(or heart) to bring about an effective change as you begin to
act on this change and bring about a different behavior. You'll
never be the same person as before.
To
show this internalization, the secret must lie in your
posture. If you understand your knowledge, by all means SHOW it.
Beam the light that shines out of your eye. A trainer and friend
we know once said ever since he paid attention to his
state of physiology/body language, his whole life literally changed.
Nothing is further away from the truth: what you see is what you
get.
There
is a clear correspondence between mind and body. Anxiety and fear
tightens and agitates the body. Depression makes it heavy and
sluggish. Confidence and a positive outlook imports energy, gaiety
and self-renewal into non-verbal expressions.
The
first step is to objectively recognize the effect our minds have
on our bodies. This opens the way to become self-aware of our
mental state for all important occasions. Understand that the
mind constantly streams "messages"—good or bad—to
the body, which always seems to say "YES"
the way a ship crew obeys and says "yes" to the captain.
Think
metaphorically: The mind-body correspondence is like the captain-crew
relationship, the captain representing "thought", the
crew, "decision", and the ship, "action".
The captain commands, "Steer in this direction," the
crew responses and initiates the command and the ship, all steel
and tonnes of it, moves in accordance to the command. Answer this:
which carries more weight, the command or the ship?
There's
nothing funny in this. It's not only impossible for the crew to
disobey or contradict the captain, it doesn't make sense. For
too many people around the world, the ship is drifting, the crew
is sleeping and the captain is missing!
Now
knowing that any time you feel like behaving on the negative side,
apply a stimulus to snap yourself into a positive state. This
stimulus requires that you mental-program yourself to associate
a positive emotion with an image, sound or action (sources of
motivation). The technique is called "anchoring".
Next,
bring the invisible into the visible. Apply this
sense of positive change into your posture. Have a bounce in your
step, perk upright, shoulders back, chest up, head up, looking
straight ahead. Take deep breaths and even hum or whistle to relax
yourself. Soften the focus of your sight to look at the far space;
this helps to reduce self-consciousness. However, you should look
sharp whenever appropriate.
The
mind-body correspondence is also a self-feeding cycle; it becomes
harder to change direction the longer you persist in one, so it
is absolutely important that you start now and start it right.
Maintaining a positive and supportive attitude towards ourselves
and others can encourage better performances in our lives.
********************
Get
"The Jackrabbit Factor" Today!
We
need to clarify the Aug 9 launch refers to the official release
of the paperback version. You can actually get the e-book
now.
We
still make good our promise: when you buy a copy online, send
us your receipt and ask for either Bob Proctor's "You
Were Born Rich" or Kent Sayre's "Unstoppable
Confidence". It's your bonus.
The
secrets to attracting the best things in life is in your hands
within minutes. Get it today!
"In
the past few years, I thought I did know some things about the
Law of Attraction. 'The Jackrabbit Factor' is the first
book I ever come across that fully dedicates itself to the explanation
of this universal law in detail. Readers, you won't find yourselves
reading drab theories. It has a story with an emotional
resonance...Leslie, I REALLY love your story-driven narration
and I thank you for your sacrifice in time and effort to produce
your wisdom on paper. Your work certainly renews my strength to
transcend beyond my current reality." – Nelson
To
your virtual success,
Nelson Tan
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