This
is a warm-up to the World
Internet Summit at the Sydney SuperDome, Australia, March
7-12 and tickets are still available so here's your chance to
get in close encounter with fellow digital cavemen and learn something
from the gooroos.
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Feedback
On Last Week's Butterfly Marketing Examples
Our friend Marc has
this to say, "Too confusing...I got nothing, just a lot of
offers. The free stuff was
buried, invisible actually...I was offered free stuff and got
nothing for my time."
Dear Marc, we appreciate
your comment. First, with regards to the freebies, one thing of
note is what one may find of no value may be a diamond
to someone else. Second, to an extent, the subscribers'
experience no longer matters. What really matters to
the webmasters behind those sites is that now they are laughing
to the bank with say, 5000 subscribers. If just 1% of them bought
through their $97 one-time offer (OTO), that's $4850 IN THEIR PAYPAL.
Structure-wise, these
sites are constructed as follows in the most basic sense:
There are 3 major
tweaks to the traditional opt-in page that makes the BM sites
the "next generation" of opt-ins.
1) There
is a stronger emphasis on selling. It is always a natural
handicap of human nature to think one-track. I mean, who could
ever thought of inserting an OTO page right in the middle? Most
of us marketers are sincere at giving away stuff, and we mean
it such that when people opt in, they must go straight
to the download page. In return, we get their e-mail address.
Why would we want to trick them with an OTO? Because an OTO is
something they may never see it again even if they try to do a
search. Moreover, they opt-in once, so they can't opt-in twice.
That forces them to make a buying decision NOW.
2) There
is a stronger emphasis on copywriting and the overall value of
the free downloads and sellable products. I think it
has to do with the times we are in now. More and more people continually
pour into the Internet Marketing industry and it's getting so
much more competitive, with one aiming to have better quality
of information than the other. The no. 1 reason for opting in
is as always, to learn what you don't know but the other guy knows.
Truth is, I don't know anything. I have to stop learning
and start doing. What does that say about my weekly newsletter
to you? A big con? (I have a story to tell about this next.)
3) The affiliate
program. Normally, people would associate an affiliate
program with a sales/product page. Nobody would ever thought of
incorporating an affiliate program with an opt-in page...like
mixing porridge with noodles. I am motivated as an affiliate to
bring more subscribers to the webmasters because of the chance
to earn commissions from the OTO, and I did...just a few. But
the biggest winners, as I mentioned, are the webmasters themselves.
What is my personal
experience as a subscriber? Probably same as Marc. I did not pay
attention to the free downloads but the affiliate program. I knew
I'd expect floods of mails from those webmasters and would unsubscribe
from them.
Marc, in your case,
when you said you got nothing for your time, you are on the right
track. What do I mean? I really think you DON'T need to
know any further than is necessary. I'm sure you know
enough of something that we don't and should stop learning and
start doing. CONGRATULATIONS!
********************
The
Commercial Conspiracy Of The 'Empty-Headed'
Was it last week?
I had this conversation with a friend while he's driving. Then
he reached the back seat and put a huge stack of papers on my
lap. I flipped through the pages and found it to be material for
an Internet Marketing course, which somehow looked elementary
and nothing surprising.
I asked, "Hmm, whose notes are these? Yours?"
My friend burst out with a "holy crap" tone in his
voice, "You know who teach this or not?!"
"Who?"
"****** ***!" (At this point I would not like to name
names.)
And I go "HAH..."
Now, this person whom my friend was refering to, between us,
we are sure he has never, ever sat down for 10 hours every day,
cooped up in his bedroom for a week, and set up an opt-in page
or sales page, or created an info-product or viral report. In
other words, NO Internet Marketing experience. But this person
is an certified NLP practitioner and a rather professional speaker,
and we have seen him on stage and how he carried himself during
presentation.
This reminds me of Steven Soderbergh's Ocean's
Eleven and a saying that "if you are confident
and you know how to act, you can get away with anything."
Apparently ****** *** charges a few hundreds per head for his
Internet Marketing course.
Now who are we to complain about anything when someone else is
taking action and is a few hundreds richer as a RESULT? People
like ****** are experts at this one thing naturally: treating
information as fluid commercial commodity. It's like
they take words and ideas with their left hand and dish it out
for a price with their right hand. Do they need to learn anything
more to feed their 6 inches of grey matter between their ears?
What's in there anyway?
********************
How
Anyone Can Start An Impromptu Internet Business Consultancy Without
Appearing So Empty-Headed
Last Wednesday, I
attended my first BNI
meeting as a guest just for the experience of it. You may know
BNI has an established format for effective and profitable networking
as opposed to the usual 'loose' way whereby business cards are
exchanged one night and you are sold the next morning when the
phone rang. BNI meetings are held in the morning when working
professionals look most refreshed and alert, so a digital caveman
like me gotta go because I was cordially invited. So I had my
3 minutes of fame to introduce myself and what I do, "working
at home, selling softwares and e-books...for 2 years now."
Later people, 1 financial
planner, 1 property agent, began to seriously ask how they can
set up a site. And from the look in their eyes, you know there
is so much for them to absorb the essential know-how before they
can decide what to do next. There is simply a HUUUUUUUGE
market to teach offline earthlings how to get online
and establish a presence on the Net.
For a start, I'd
tell the property agent after forewarning her that I may speak
a little technical, "First, you must know the keywords
for your profession: housing loans, real estate, HDB
(Housing Development Board) flats, maisonette etc. What
are the keywords that you have to deal most in your profession
on a daily basis? Write them down.
"Then do a search
for the top 10 sites based on your selected keywords. Go through
the sites and observe where and how frequent those keywords
appear in the main text, the text links, meta-tags and
other places. What is the main focus of the sites? How do they
present those information? Record your observation. Then set up
your site like them.Imitation is the best form
of flattery. Present your information for the world (particularly
U.S.) market. Think of how you can package your know-how with
a universal appeal. For example, Robert Kiyosaki wrote his books
pertaining to the U.S. context, but his books are also bestsellers
in Asia. It's the same with property management or investment."
For a start, these
folks need not know anymore than an outline just to gain a sense
of enlightenment. If they need further advice, they know who to
call, and you'd already established a potential opportunity in
the near future.
Frankly, if you are
willing to serve these folks by helping them set up a site and
do everything from start till end, you are no better than a lawyer
or doctor. There's no leverage on effort, though you may charge
highly if they appreciate your level of 'expertise', but not "out
of range" just because you think they don't know the rates
for "Internet business consultants".
Recently, another
friend gave an informal talk on stock market trading. He does
his personal trading for about a year now, so he took the opportunity
to share how he can turn an initial investment of $10,000 into
1 million in 2 years. As he related this to me, at the end of
the talk, just about everyone wanted him to be his fund manager
and looked at him like some savior. One man came up to him and
said, "Over the years I've burnt myself but you have given
me HOPE."
I confess, I bowled
over laughing at the statement. My friend has no track record.
Just what makes so many people think he can be a fund manager
the next second? What makes people think I can charge thousands
tomorrow as a "con sultan"?
Because I could have
been confident and acted YESTERDAY! – Nelson
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3 Free Downloads
1) 2 excellent free
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Grab
both reports!
2) Liz Tomey is
giving back her best knowledge by answering your most pressing
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Fresh
Picks
The Affiliate Handbook
********************
The
Affiliate Handbook
David Prutton shows
you how to make $500+ a day without the need for a website, any
physical inventory or the need to speak to anyone on the phone.
Anyone can write Google Adwords in their spare time and in their
pajamas from home. Step-by-step you will know how to write highly-targeted
ads that convert customers right on the spot! * The
Affiliate Handbook *
The
Human Inter-dependency Dynamics
A
Coach's Playbook For Workplace Teams by Jim Clemmers
********************
A
Coach's Playbook For Workplace Teams by Jim Clemmers
What
makes an effective team? According to Jim Clemmers, it's the establishment
of ground rules. The following article
gives reasons why teams are not effective, and what everyone should
do to make the team cohesive and move forward as a whole.
Your
Personal Mastery
Unconditional
Acceptance
********************
Unconditional
Acceptance
We
all find occasion to reject and resist another person. We all
like to put up a fight against anything we dislike on the evening
news as we spectate the world. But we forget that when we decide
we will resist something or somebody, either mentally or physically,
we only empower the object of our resistance, either in reality
or in our own minds. If you want to enjoy the ability to influence,
always start with acceptance. If you want to disarm another begin
with acceptance. If you want to encourage and empower another
to change, start with acceptance. Don't make it conditional. Otherwise
it's just resistance disguised as acceptance, and you are still
trying to control them. And we can all smell a controller...can't
you?
To
Your Virtual Success,
Nelson Tan
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