Honesty is the best policy in marketing.

Honesty is what will make you a fortune, says an article in Wealth Magnet, not only in e-mail marketing, but in life as well. Honesty is vital: you should be yourself all the time, meaning your capture page should offer something real that people would actually get after they give their e-mail.

Your e-mails should build trust, and this would happen by sending people honest materials. You might want to show them you made $10,000 in a week, yet if you didn’t—don’t lie to them. Simply send them something else you achieved, like collecting 10 leads in a day and a way for them to do the same.

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Improving E-Mail Deliverability

If you are an Internet marketer, coach, or copywriter, use an autoresponder system designed to maximize delivery of “high-risk” e-mails.

Not all systems are engineered with that kind of deliverability in mind. The big e-mail services tend to focus their marketing efforts on big companies and small businesses, neither of which send high-risk e-mails. So those e-mail services don’t need to spend the money to create a system that takes into account high-risk deliverability.

But there are e-mail service providers that were designed for such advanced e-mail marketers. All three of these autoresponder systems were designed for information marketers, Internet marketers, and coaches.
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Source: Blake King, Today @ Target Marketing, 5/29/13.

The 3 Rs Of Content Optimization

What do you do when your content becomes out of date? You have 3 options:

Reorganize – take existing content and restructure it in a way that is more useful to your prospects.

Rewrite – companies often find it useful to rewrite content when it is either dated or has been exhausted due to a high level of previous consumption.

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The 5/10/85 rule

Copywriter and marketing consultant Jerry Jones says that no matter what cross-section of the population you analyze, they will sort themselves into 5%, 10%, and 85%.

For example, 5% of your customers are doing great and can buy anything you offer. About 10% will respond and be able to buy. And 85% will say they cannot buy, either because they think they can’t afford it or are not motivated enough to get the result you offer.
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Put a picture on the outer envelope.

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Emotional appeal works best when you want people to take a desired action. Excitement, urgency…whatever feeling might inspire them to take action, giving people hard-core data will usually not have the same effect.

A 2007 study conducted by Carnegie Mellon University tested response to different appeals for donations for people in dire living situations in Africa. The first appeal gave elaborate statistics on the dislocation of millions of people, food shortages, and the scarcity of rain in the region.

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