Here is why video sales letters work so well for any market, especially for niche markets and local marketing. And why you should start using it in your marketing asap!
1. Novelty effect
First of all, it is a brand new marketing style which has a clear novelty effect for the customer.
Everyone got used to long text sales letters, but when people see the changing text and voice on the page, they become curious and want to find out more.
2. Web has gone multimedia
The customer wants to see, hear, and feel your offer! This can be done only with video. That’s why YouTube and online streaming, online TV, and stuff like that gained huge popularity.
Just look at how YouTube traffic boosted over the last years, and it continues to grow!
3. “Text sales copy blindness” effect
We live in the era of informational overload. We get so much information on a daily basis that we don’t even have time to process it, and become immune to all kinds of outdated ways of advertising.
Have you heard of “banner blindness effect”? We don’t see banners anymore, we don’t bother to waste time reading long sales copies. Call it “text sales copy blindness” if you will. We need to get everything right now, and FAST. Really fast. Only video can deliver that.
4. You control the sales funnel!
And here is one more trick for you, and why it works like magic.
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Maybe you noticed my video sales letters don’t have controls. You can pause it, but you can’t fast-forward or rewind. That’s how you keep your client to follow your selling routine properly. He can’t simply fast-forward to see the price and miss the whole offer because you did not even have a chance to build a value first. By using a video with no controls, you are in control of your marketing offer again; you decide when and how to treat the client properly, and how to prevent him from jumping to the conclusion before building a value.
Imagine you sell antique Stradivarius violins. However ,the customer jumps into your shop, sees the violin with the price tag, and runs away immediately saying, “Wow, that is a rip-off for such an old looking violin.” You didn’t even have a chance to explain that it was made by Stradivarius master himself. OK, you get the point. You’ve got to be in control to build the selling funnel properly!
5. Mind control tricks
Here is one more important reason.
The video sales letter involves a lot of psychology. You may be wondering why I read the text on-screen when doing video sales letter when you could just read it by yourself, but in reality that involves a lot of subconscious tricks when the information is delivered to the customer on different modalities. All my split tests showed that the video sales letter where I read the exact text you see on the screen works twice as well as other ways of presentation delivery like bullet points, diagrams, and charts. It all comes down to basic things like during childhood when your grandma would read you a book and you are all ears.
That’s why video sales letter is the way to go.
Moreover, it’s really easy to do. You don’t need any video editing experience, expensive video equipment. You don’t need to be on camera, and you don’t even have to record your own voice! I will show you how you can hire a perfect native English speaking voice talent for a dozen bucks to record the whole presentation for you!
Secondly, it is really fast to create. You simply need a PowerPoint and Camtasia recorder where you can set up everything in a matter of minutes.
The good thing is you don’t have to be a world class copywriter to create it. You simply follow a secret 20-step proven formula and apply it to your own product or service to make it rock! Believe me, the sequence is what matters!
And the best part is, you don’t even have to have your own product to enjoy the benefits of video sales letter marketing. Simply choose a product which offers high commission but has a low conversion because of outdated marketing approaches, buy a domain name on a good specific keyword for 9 bucks, put up a video sales letter converting this product, and put a direct buy now link to this offer! This is how you override that outdated marketing and make it rock, collecting huge affiliate commissions! I will show you exactly how to use this trick!
* Video Salesletter Guru *
Over the past two years, my colleague Todd Gross, the Internet Marketer, Weatherman, and Announcer (on the air now for 30 years), has become “The Voice of Internet Marketing”. The combination of marketer and broadcaster means he *knows” how to introduce products on Websites in all niches, worldwide. His welcoming voice is “real”, not canned.