7 powerful copy drivers that generate more response

1. Fear
2. Greed
3. Guilt
4. Anger
5. Exclusivity
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7. Flattery

Source: Denny Hatch, “The Secrets of Emotional, Hot-Button Copywriting,” Direct Marketing IQ, p. 8

Nelson Tan

Nelson Tan and his website, Internet Mastery Center, has been providing Internet Marketing expertise since December 2003. Its mission is to ensure every aspiring marketer is well equipped with all the necessary Internet Marketing know-how and programs, including the best tips, techniques and resources in the areas of mindset, communication and business principles to help you excel in your Internet Marketing game, plus more relevant and useful downloads if that's what you are looking for.

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