{"id":11246,"date":"2010-08-29T10:25:31","date_gmt":"2010-08-29T14:25:31","guid":{"rendered":"http:\/\/www.internetmasterycenter.com\/blog\/?p=11246"},"modified":"2023-01-27T07:30:13","modified_gmt":"2023-01-27T12:30:13","slug":"3-ways-to-create-a-sense-of-urgency","status":"publish","type":"post","link":"https:\/\/internetmasterycenter.com\/blog\/index.php\/2010\/08\/29\/3-ways-to-create-a-sense-of-urgency\/","title":{"rendered":"3 ways to create a sense of urgency"},"content":{"rendered":"<p>When you encourage prospects to act now instead of later, response rate increases.<\/p>\n<p>1. One way to do this is to put a deadline on your offer.<\/p>\n<p>Since 3rd-class mail takes an average of 2\u00bd weeks to be delivered nationwide, make the deadline at least 8 to 12 weeks from the mail drop date. Alternatively, for any mailing that goes out September or later, a good deadline date is December 21.<\/p>\n<p>Copywriter David Yale recommends emphasizing that the deadline date is final by adding the phrase &#8220;it&#8217;s too late&#8221; as follows: &#8220;This offer expires December 21, 2010. After that, it&#8217;s too late.&#8221;<\/p>\n<p>For e-mail marketing, you can say the offer is good only if the recipient replies &#8220;today&#8221; or &#8220;this week&#8221;.<\/p>\n<p>2. If you are not comfortable putting a deadline date on your mail piece, specify a time frame within which the reader must reply, e.g., &#8220;reply within the next 10 days&#8221;.<\/p>\n<p>3. Or at least make it clear that this is a time-limited offer. Copywriter Milt Pierce suggests this wording: &#8220;But I urge you to hurry. This offer is for a limited time only. And once it expires, it may never be repeated again.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you encourage prospects to act now instead of later, response rate increases. 1. One way to do this is to put a deadline on your offer. Since 3rd-class mail takes an average of 2&frac12; weeks to be delivered nationwide, make the deadline at least 8 to 12 weeks from the mail drop date. Alternatively, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22503],"tags":[23006,25062,23176,23321,23175],"class_list":["post-11246","post","type-post","status-publish","format-standard","hentry","category-copywriting","tag-copywriter","tag-david-yale","tag-e-mail-marketing-2","tag-milt-pierce","tag-response-rate"],"_links":{"self":[{"href":"https:\/\/internetmasterycenter.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/11246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/internetmasterycenter.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/internetmasterycenter.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/internetmasterycenter.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/internetmasterycenter.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=11246"}],"version-history":[{"count":0,"href":"https:\/\/internetmasterycenter.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/11246\/revisions"}],"wp:attachment":[{"href":"https:\/\/internetmasterycenter.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=11246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/internetmasterycenter.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=11246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/internetmasterycenter.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=11246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}