Here is a checklist for producing e-mails your prospects can easily view on their mobiles:
1. Provide customers with the most relevant clickable content in a mobile environment.
2. E-mail width should be less than the screen width of the mobile device it is being displayed on.
3. Font is at least 13px for text and 25px for headlines.
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4. You have touch-friendly buttons—a minimum of 29px × 44px with 10px padding.
5 Your e-mail looks good on both IOS and Android.
Source: StrongMail whitepaper, Mobile Optimization Success Guide.
