3 ways to add specific urgency to your copy

Nelson Tan Copywriting

1. Establish a hard deadline. Specifics are always more convincing. Example: Midnight, Monday, November 25, 2013.

2. Put your deadline in the subject line or make it part of your outer envelope teaser; e.g. “3 days ’til Thanksgiving—SAVE 35% NOW!”

3. Don’t be shy about where you place the deadline or how many times you repeat it. You never know where a scanner’s eye will land first.

Source: Pat Friesen, Today@TargetMarketing, 10/17/13

Nelson Tan

Nelson Tan and his website, Internet Mastery Center, has been providing Internet Marketing expertise since December 2003. Its mission is to ensure every aspiring marketer is well equipped with all the necessary Internet Marketing know-how and programs, including the best tips, techniques and resources in the areas of mindset, communication and business principles to help you excel in your Internet Marketing game, plus more relevant and useful downloads if that's what you are looking for.

Leave a Reply

Your email address will not be published. Required fields are marked *