The awful truth about web pages with rotating banners.

Using rotating banners on your home page? Don’t. Research shows that rotating banners, while aesthetically pleasing to the viewer, are less effective than a standard, static home page with fixed copy the user can read at a glance, and not wait for it to be gradually revealed as the banner rotates.

Reason: People get impatient and click away. The key message has to be instantly displayed at a glance. See this article on why rotating banners don’t work.
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Source: Don’t Use Automatic Image Sliders or Carousels, Ignore the Fad

Nelson Tan

Nelson Tan and his website, Internet Mastery Center, has been providing Internet Marketing expertise since December 2003. Its mission is to ensure every aspiring marketer is well equipped with all the necessary Internet Marketing know-how and programs, including the best tips, techniques and resources in the areas of mindset, communication and business principles to help you excel in your Internet Marketing game, plus more relevant and useful downloads if that's what you are looking for.

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