On my sales pages the type is black with blue and red used as second color, mainly in heads and subheads, for emphasis. My webmaster also uses brown, gray, green, and sometimes orange as a background color for the screen surrounding the sales copy; the copy itself is on white.
According to marketing guru Debbie Allen, associations for these colors are as follows:
Black: seriousness, authority, power, and boldness
Blue: trustworthiness, success, security, authority, seriousness, and professionalism
Red: excitement, strength, love, passion, impulse, action, adventure, aggressiveness
White: purity, cleanliness, devotion, simplicity
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Green: health, freedom, freshness, healing, and nature
Brown: earth, nature, simplicity, richness, and helpfulness
Gray: authority, professionalism, earnestness, and practicality
Note: I was surprised not to see green associated with wealth and money. It made sense to see orange associated with affordability, as fliers for sales and discounts are often printed in orange.
Source: Debbie Allen newsletter, 7/15/14
