The most important part of the sales process is the salesperson.
Zig Ziglar taught that fact religiously.
He said, “The prospect might buy you and still not buy the product, but he won’t buy the product unless he has first bought you.”
If you understand this foundational principle of selling you will be light years ahead of most people selling their ideas, products or services.
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For decades, Zig Ziglar distilled these principles with his trademark wisdom and charm.
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If you are serious about learning how to effectively sell your ideas, product or service, mastering these essential lessons is step one.
