Hot take: Your “free” lead magnet might be the most expensive thing in your business.
It attracts freebie-seekers, clogs your list with low-intent leads and leaves you to do all the heavy lifting of convincing them to buy.
What if your lead magnet was a “$5 filter”?
A small price that instantly weeds out 99% of the tire-kickers and guarantees every single lead you get is already a *paying customer* who is serious about solving their problem.
This simple shift in thinking is a game-changer. A friend of mine, Tim Ikels, laid out the entire “Automatic Lead Machine” system for doing this. It’s brilliant.
See the “$5 Filter” strategy in action.